Daily Equity & Market Analysis
Published: Jan 22, 2026
This content is for informational purposes only. This should not be construed as solicitation. The general public should consult their financial advisor for additional information related to investment decisions.

Daily Summary

A Not‑So‑Magnificent Run for Mega Caps

With mega caps slowing down since the tail end of 2025, has the reign of the the largest stocks finally come to an end?

NDW Prospecting: Sector vs. Market Timing Study

Today we update our Sector vs. Market Timing study, which illustrates the value of concentrating your portfolio in the strongest areas of the market.

Weekly Video

Weekly Rundown Video – Jan 21, 2026

Weekly rundown with NDW analyst team covering all major asset classes.

Weekly rundown with NDW analyst team covering all major asset classes.

One of the most iconic phrases in HBO’s hit series The Wire comes from detective Lester Freeman when he says, “all the pieces matter,” reflecting how even small aspects help put together a larger picture or system. That same four-word phrase applies to markets as well, as the strength of equities is a function of the contributions from many different areas, with broad-based contributions usually being healthier than those at the hands of just a few names. For the first time in a while, it looks like all the pieces of the market are starting to matter.

Unlike the last few months, the largest stocks played a much larger role in recent years, and no pieces were more important than the “Magnificent Seven.” The Roundhill Magnificent Seven ETF (MAGS) has gained 160% since its inception in April of 2023, more than quadrupling the 37% gain of the “average” stock, as represented by the Invesco S&P 500 Equal Weight ETF (RSP). However, the last several months have seen things shift, with the other 493 constituents of the S&P 500 mattering more. Since the start of the year, the RSP has risen a solid 4.1%. Meanwhile, MAGS is down -3.5% YTD and is 8% away from its all-time high in October. The recent slowdown caused the fund to lose near-term market relative strength versus SPXEWI for the first time since April, dropping its fund score down to a middling 3.92, marking a departure from its strength during most of this bull market.

Additionally, it hasn’t just been the largest seven stocks that have underperformed the market. The Invesco S&P 500 Top 50 ETF (XLG) is also down -2.3% YTD. The last ten weeks of action have been even weaker, as XLG is down nearly 3%. Conversely, RSP gained 4.85% over that same period, meaning mega cap stocks have underperformed the average stock by 7.8% during that span. That number marks the worst ten-week excess return for XLG since September of 2024 matching similar underperformance from last year’s Tariff Tantrum. Thankfully, those previous two instances saw rebounds in favor of the largest stocks, but the recent slowdown of mega caps does warrant some caution for the group.

The fate of mega caps and technology-focused areas are somewhat intertwined, with the largest companies heavily concentrated in technology and communication services. The two groups make up 60% of XLG while equally weighted RSP has a much lower ~15% allocation to the sectors. As a result, weakness in mega caps has also extended to the two sectors too. Both sectors remain atop DALI but hold less near-term strength than their other leading peers like Industrials, as we explored last week.

Despite movement, those two leading sectors and the broader mega cap space hold the most long-term relative strength of any groups. For reference, every member of the Mag Seven has at least a 3 TA score, with Meta Platforms (META) being the only name below a 4. Additionally, the average stock has been pushed into overbought territory in the near-term, with RSP trading near the top of its ten-week trading band, indicating the potential for cooling down over the next couple of weeks. Meanwhile, XLG holds an OBOS reading of -30%, with select names like Apple (AAPL) trading in even more oversold territory despite long-term strength. Overall, mega caps and technology areas will remain points of emphasis until the other 493 stocks sustain their performance for long enough to claim market leadership.

 

Today we update our Sector vs. Market Timing study, which illustrates the value of concentrating your portfolio in the strongest areas of the market.

Thus far, 2026 has been a bit bumpy, but the S&P 500 (SPX) is up about ½ percent year-to-date (through 1/21). However, with the market coming off a 15%+ in 2025 after gaining more than 20% in 2023 and 2024, there are concerns about how much further the rally can go. Even if the market were to reverse course and finish the year in the red, there would almost certainly be areas of strength, as we typically see wide dispersion between the best-performing and worst-performing sectors regardless of whether the broad market is up or down. Throughout our study, from 1993 through 2025, the S&P 500 posted a negative calendar year return six times, but there were only two years – 2002 & 2008 – in which all of the Dow Jones sector indices finished the year in the red. In 2022, when the S&P was down nearly 20%, the Dow Jones US Oil & Gas Index (.DJUSET) was up more than 60%.

The Sector vs. Market Timing study can be a useful tool both for coaching clients to stay the course in a turbulent market, like the one we found ourselves in 2022, and for explaining intra-market dispersion and the value of relative strength strategies generally.

Dispersion refers to the performance difference between the best and worst performing assets and quantifies the opportunity available to tactical strategies. Relative strength-based strategies tend to offer excess return over their benchmarks more readily when the dispersion between the best and worst performers is very wide. The reason for this is straightforward - the more divergence that exists between the best and worst performers, the more potential value can be added by owning strong performing assets or sectors and avoiding the bad performers. When there is more dispersion, there is more potential for a tactical decision to produce a meaningful result. On the other hand, such strategies will tend to suffer or at least become muted when the dispersion is narrow. Taken to an extreme, if all investment possibilities were up the same amount each month and each year, tactical management would have no opportunity to add value via rotation. From 1993 through 2025, the calendar year dispersion between the best- and worst-performing broad DJ sector indices have ranged from a low of just over 25% in 2012 to a high of nearly 97% in 1999 and 2022, with an average of just under 45%. In most years, the sector dispersion has been greater than the total return of the S&P 500, meaning that there was potentially more to be gained from sector allocation than from deciding between the S&P and cash, as our study further illustrates.    

Our study tracks the return of four hypothetical investors over 30+ years, from 1993 through 2025, the first investor who we’ll dub, "Mr. Buy and Hold” simply buys the S&P 500 Index and rides it up and down, making no movements at all in the portfolio. "Mr. Perfect Market Timer", our second investor, is assumed to be clairvoyant and is only invested during months in which the S&P 500 Index is up. In 2008, for example, this investor would have only been invested in April, May, August, and December, as those were the only positive months that year. In our view, this is about as "perfect" as any "market timer" could ever hope to be, and thus we feel this quantifies well the best-case scenario for market timing.

Our last two investors are both sector investors, one of whom, "Ms. Perfect Sector", knows each year what the best-performing sector will be for that year, and invests 100% of her portfolio in just that one sector. The fourth investor, "Mr. Worst Sector", is an unfortunate fellow, who perhaps just follows a favorite magazine cover and is on the wrong side of things every year. He manages to invest only in the single worst-performing sector.

As you might imagine, each of the investors has seen dramatically different results over the years from their initial investments of $10,000 back in 1993. At the end of 2025, Mr. Buy and Hold had a portfolio value of about $295,000 while Mr. Perfect Market Timer had a portfolio value of more than $47 million. Ms. Perfect Sector saw her portfolio swell to $163 million, all while poor Mr. Worst Sector's portfolio was worth only $268! Yes, you read that right - $268 from the starting point of $10,000.

So, it's easy, right? All you need to do is invest in the best-performing sector each year and simply walk away. Unfortunately, it is not that easy, nor are we advocating that you try to pick the best-performing sector and put all your eggs in one basket; rather, this is simply a powerful illustration of just how important incorporating a sector rotation plan can be into your overall portfolio strategy. It can also be an eye-opener for clients that the impact of buying the best sectors is even greater than that of being able to perfectly time the overall market.

We have numerous tools and indicators on our website that help guide you in the right sector direction from guided ETF models to DALI to sector bullish percent indicators. The premade NDW Group Matrix is a favorite of the analysts to keep an eye on each week. This RS matrix was the first one created at NDW many years ago, and it is comprised of all 40 of our NDW sectors, along with the S&P 500 Equal-Weighted Index (SPXEWI). Each sector is represented by an NDW Equal-Weighted Sector Index, which is constructed with roughly 20 to 25 names from each group. The RS matrix concept summarizes a big arm-wrestling match between all 40 of these NDW sector indexes. Those sectors at the top of the matrix possess superior relative strength compared to the others on the list. Typically, you then want to focus your attention on those sectors toward the top of the matrix, while underweighting those found at the bottom. Currently, precious metals, non-ferrous metals, electronics, aerospace, and semiconductors occupy the top five spots in the matrix, indicating that these are areas on which we should focus our domestic equity exposure.

NDW Group Matrix

(as of 1/21/26)

 

 

Market Distribution Table The Distribution Report below places Major Market ETFs and Indices into a bell curve style table based upon their current location on their 10-week trading band.

The middle of the bell curve represents areas of the market that are "normally" distributed, with the far right being 100% overbought on a weekly distribution and the far left being 100% oversold on a weekly distribution.

The weekly distribution ranges are calculated at the end of each week, while the placement within that range will fluctuate during the week. In addition to information regarding the statistical distribution of these market indexes, a symbol that is in UPPER CASE indicates that the RS chart is on a Buy Signal. If the symbol is dark Green then the stock is on a Point & Figure buy signal, and if the symbol is bright Red then it is on a Point & Figure sell signal.

 

Average Level

33.69

< - -100 -100 - -80 -80 - -60 -60 - -40 -40 - -20 -20 - 0 0 - 20 20 - 40 40 - 60 60 - 80 80 - 100 100 - >
                       
         
Buy signalagg
           
         
Buy signalVOOG
     
Buy signalrsp
   
         
Sell signaldx/y
     
Buy signalgsg
   
         
Sell signallqd
Buy signalQQQ
Sell signalicf
Buy signalVOOV
Buy signaliwm
   
       
Sell signaltlt
Buy signalshy
Buy signalSPY
Buy signaldia
Buy signalhyg
Buy signaldvy
Buy signalIJH
Buy signalgcc
     
Sell signalief
Buy signalXLG
Buy signalONEQ
Buy signalfxe
Buy signaluso
Buy signalefa
Buy signalijr
Buy signalEEM
Buy signalGLD
< - -100 -100 - -80 -80 - -60 -60 - -40 -40 - -20 -20 - 0 0 - 20 20 - 40 40 - 60 60 - 80 80 - 100 100 - >

 

AGG iShares US Core Bond ETF
USO United States Oil Fund
DIA SPDR Dow Jones Industrial Average ETF
DVY iShares Dow Jones Select Dividend Index ETF
DX/Y NYCE U.S.Dollar Index Spot
EFA iShares MSCI EAFE ETF
FXE Invesco CurrencyShares Euro Trust
GLD SPDR Gold Trust
GSG iShares S&P GSCI Commodity-Indexed Trust
HYG iShares iBoxx $ High Yield Corporate Bond ETF
ICF iShares Cohen & Steers Realty ETF
IEF iShares Barclays 7-10 Yr. Tres. Bond ETF
LQD iShares iBoxx $ Investment Grade Corp. Bond ETF
IJH iShares S&P 400 MidCap Index Fund
ONEQ Fidelity Nasdaq Composite Index Track
QQQ Invesco QQQ Trust
RSP Invesco S&P 500 Equal Weight ETF
IWM iShares Russell 2000 Index ETF
SHY iShares Barclays 1-3 Year Tres. Bond ETF
IJR iShares S&P 600 SmallCap Index Fund
SPY SPDR S&P 500 Index ETF Trust
TLT iShares Barclays 20+ Year Treasury Bond ETF
GCC WisdomTree Continuous Commodity Index Fund
VOOG Vanguard S&P 500 Growth ETF
VOOV Vanguard S&P 500 Value ETF
EEM iShares MSCI Emerging Markets ETF
XLG Invesco S&P 500 Top 50 ETF
   

 

Long Ideas

Symbol Company Sector Current Price Action Price Target Stop Notes
LAMR Lamar Advertising Company Media $132.03 120s - low 130s 158 110 4 for 5'er, top half of MEDI sector matrix, LT pos peer & mkt RS, spread triple top 4.8% yield, Earn 2/20
HLT Hilton Worldwide Holdings Inc Leisure $296.46 hi 260s - low 280s 328 240 5 for 5'er, top half of LEIS sector matrix LT pos peer & mkt RS, quintuple top, Earn. 2/11
BCO The Brink's Company Protection Safety Equipment $125.69 mid 110s - low 120s 152 104 5 for 5'er, top half of PROT sector matrix, LT pos peer & mkt RS, spread triple top, R-R>2.0
RL Ralph Lauren Textiles/Apparel $369.58 352 - 380s 472 296 5 TA rating, LT RS buy, consec buy signals, buy-on-pullback, Earn. 2/5
CBRE CBRE Group, Inc. Real Estate $170.29 hi 150s - lo 170s 188 134 5 TA rating, top 10% of REAL sector matrix, LT RS buy, consec buy signals, Earn. 2/12
IMAX Imax Corporation Media $36.65 33 - hi 30s 53 26 5 TA rating, top 20% of Media sector matrix, LT pos trend, consec buy signals, buy-on-pullback, Earn. 2/18
FIX Comfort Systems U.S.A. Building $1148.00 960 - mid 1100s 1376 864 5 TA rating, top 10% of BUIL sector matrix, LT mkt RS buy, consec buy signals, Earn. 2/19
WFC Wells Fargo & Company Banks $86.12 mid 80s - low 90s 128 76 5 for 5'er, top 25% of BANK sector matrix, LT pos peer & mkt RS, buy on pullback, R-R~3.0
JPM J.P. Morgan Chase & Co. Banks $302.04 lo 300s - mid 320s 380 256 5 TA rating, top 25% of favored BANK sector matrix, LT RS buy, LT pos trend, buy-on-pullback
AER AerCap Holdings NV Aerospace Airline $143.26 mid 130 - mid 140 167 118 5/5'er since 4/25, LT pos. mkt and peer RS since '22, buy on pullback, Earn. 2/6
ETR Entergy Corporation Utilities/Electricity $95.73 low-to-mid 90s 107 86 5 for 5'er, top 20% of EUTI sector matrix, 2.7% yield Earn. 2/12
BBW Build-A-Bear Workshop, Inc. Retailing $65.36 61 - hi 60s 101 50 5 TA rating, top 10% of RETA sector matrix, LT RS buy, recent pos trend, consec buy signals, buy on pullback

Short Ideas

Symbol Company Sector Current Price Action Price Target Stop Notes

Removed Ideas

Symbol Company Sector Current Price Action Price Target Stop Notes
FLS Flowserve Corporation Machinery and Tools $77.47 hi 60s - lo 70s 91 54 Removed for earnings (2/5).
GIL Gildan Activewear Textiles/Apparel $66.29 62 - 66 86 54 Moved into overbought territory. We will raise our stop to $54.


NDW Spotlight Stock

 

BBW Build-A-Bear Workshop, Inc. ($63.82) R - Retailing - BBW has a 5 for 5 TA rating and sits in the top decile of the retailing sector RS matrix. The stock has maintained an RS buy signal against the market since 2023. We saw the recent price action flip BBW back to a positive trend before giving a third consecutive buy signal. The movement over the past two weeks led the stock to pull back from an extended position toward the middle of its trading band, offering a potential buying opportunity. Exposure can be considered from $61 to the upper $60s. Our initial stop will be positioned at $50, which would violate multiple support levels and move the stock to a negative trend. The bullish price objective of $101 will serve as our price target, offering a reward-to-risk north of 2-to-1.

 
                                              26            
75.00                 X                                   75.00
74.00                 X O X                                 74.00
73.00                 X O X O                               73.00
72.00             X   X O X O                       X     Top 72.00
71.00             X O X O   O                       X O     71.00
70.00         X   X O X     O                       X O     70.00
69.00         X O X O       O                       X O     69.00
68.00         X O X         O                       X O     68.00
67.00         X O X         O                       X O     67.00
66.00         X O X         O                   X   X O     66.00
65.00         X O X         O                   X O X O     65.00
64.00         X O X         A                 X X O X O     64.00
63.00         X O X         O                 X O X O X       63.00
62.00         X O X         O X               X O 1 O X       62.00
61.00         X O X         O X O             X O X O         61.00
60.00         X 9 X         O X O             X O X           60.00
59.00     X   X O           O X O             X O             59.00
58.00     X O X             O X O X           X               58.00
57.00     X O X             O   O X O     X   X               57.00
56.00     X O X                 O X O     X O X             Mid 56.00
55.00 X   X O X                 O   O     X O X               55.00
54.00 X O X O X                     O     C O X               54.00
53.00 X O X O                     B     X O X               53.00
52.00 X O X                       O     X O X               52.00
51.00 X O X                       O X   X O X             51.00
50.00 X 8 X                       O X O X O X             50.00
49.00   O                         O X O X O X             49.00
48.00                             O X O X O X             48.00
47.00                             O   O   O X             47.00
46.00                                     O               46.00
                                              26            

 

 

ADI Analog Devices, Inc. ($308.23) - Semiconductors - ADI advanced Thursday to break a double top at $312, marking a third consecutive buy signal and a new all-time high. This 4 for 5'er moved to a positive trend in May and has maintained an RS buy signal against the market since 2016. The weight of the technical evidence is favorable and continues to improve. Note that the stock is in a heavily overbought position. Initial support is seen at $296 with further support at $272.
APP AppLovin Corp. Class A ($521.31) - Software - APP fell Thursday to break a spread triple bottom at $528 before dropping to $520 intraday. This 2 for 5'er showed near-term and long-term weakness against the market this month. The stock has also given three consecutive sell signals and saw weekly momentum recently flip positive, suggesting the potential for further upside from here. The weight of the technical evidence is weak and deteriorating. Further support may be seen at $496. Overhead resistance may be seen at $560 and $624. Note that earnings are expected on 2/11.
ATO Atmos Energy Corp ($165.35) - Gas Utilities - ATO reversed into Os and broke a double bottom for a second sell signal since peaking at $180 in November 2025. The stock maintains a positive trend and a 4 TA rating while ranking in the top quintile of the Gas Utilities sector matrix. From here, support lies at $162, while the bullish support line sits at $158.
BABA Alibaba Group Holding Ltd (China) ADR ($178.00) - Retailing - BABA broke a double top at $174 for a second buy signal as shares rallied to $180, their highest level since October 2025. Last week's action brought BABA up to a 3 for 5'er following a positive trend reversal on the default trend chart. Note resistance lies at $182, while the October 2025 rally high resides at $192. Initial support can be found at $162, while the bullish support line resides at $150.
DEO Diageo (United Kingdom) ADR ($91.18) - Food Beverages/Soap - Shares of DEO broke a double top at $92 for its second consecutive buy signal. The stocks is now testing its bearish resistance line, and remains a weak 0 for 5'er for the time being given its lack of long-term strength. The stock should continue to be avoided until it sees further improvement.
NXT Nextpower Inc. Class A ($106.03) - Oil Service - NXT returned to a buy signal Thursday when it broke a double top at $102 and continued higher to $106. Thursday's move adds to a moderately positive technical outlook as NXT is a 3 for 5'er that ranks in the top half of the oil service sector matrix. From here, the next level of overhead resistance can be found at $108, while support now sits at $93.
SSRM SSR Mining Inc. ($26.06) - Precious Metals - SSRM was up more than 12% intraday on Thursday and completed a shakeout pattern in when it broke a triple top at $26. Thursday's break adds to a positive technical picture as SSRM is a 3 for 5'er. However, those considering adding exposure should note that SSRM now sits on the verge of heavily overbought territory and shows no support on its chart until $18.50, roughly more than 25% away from current levels.

 

Daily Option Ideas for January 22, 2026

Calls
New Recommendations
Name Option Symbol Action Stop Loss
Microsoft Corporation - $450.90 MSFT2617D450 Buy the April 450.00 calls at 25.30 392.00
Follow Ups
Name Option Action
Gilead Sciences, Inc. ( GILD) Mar. 125.00 Calls Raise the option stop loss to 7.55 (CP: 9.55)
CME Group, Inc. ( CME) Mar. 270.00 Calls Raise the option stop loss to 14.00 (CP: 16.00)
Puts
New Recommendations
Name Option Symbol Action Stop Loss
Uber Technologies, Inc. - $82.24 UBER2617P80 Buy the April 80.00 puts at 4.50 89.00
Follow Up
Name Option Action
No Follow Ups
Covered Writes
New Recommendations
Name Option Sym. Call to Sell Call Price Investment for 500 Shares Annual Called Rtn. Annual Static Rtn. Downside Protection
Alphabet Inc. Class A $ 328.38 GOOGL2615E335 May. 335.00 25.35 $ 154,344.15 24.07% 22.80% 6.59%
Still Recommended
Name Action
On Semiconductor Corp. ( ON) - 63.13 Sell the March 60.00 Calls.
Dexcom Inc. ( DXCM) - 72.11 Sell the February 70.00 Calls.
Semtech Corporation ( SMTC) - 80.19 Sell the February 80.00 Calls.
The Following Covered Write are no longer recommended
Name Covered Write
Lemonade Inc ( LMND - 85.36 ) February 80.00 covered write.
CAVA Group, Inc. ( CAVA - 66.92 ) February 70.00 covered write.

 

Most Requested Symbols