Daily Equity & Market Analysis
Published: May 27, 2025
This content is for informational purposes only. This should not be construed as solicitation. The general public should consult their financial advisor for additional information related to investment decisions.

Daily Summary

Point & Figure Pulse

Equities capped off a negative week Friday, leading short-term indicators to move lower or reverse into a column of Os.

Optimizing a Covered Call Strategy

Over the last few years there has been a dramatic increase in the number and popularity of covered call ETFs. These funds provide investors with easy-to-implement solutions for generating current income. However, these funds tend to underperform the market by a significant margin. It’s not surprising that these funds have lagged the S&P when the market has been in a strong uptrend. After all, it’s hard for any strategy with capped upside to match the market during such periods.

Market Distribution Table

The curve has an average reading of 12.77%.

Analyst Observations

Comments include: AVAV, CVNA, NVO, RL, & TXRH.

Daily Option Ideas

Call: The TJX Companies (TJX); Put: Confluent Inc (CFLT); Covered Write: Qualcomm Inc (QCOM).

Weekly Video

Weekly Rundown Video- May 21, 2025

Weekly rundown with NDW analyst team covering all major asset classes.

Weekly rundown with NDW analyst team covering all major asset classes.

Friday’s action capped off a negative week for US Equity indices with the S&P 500 Index (SPX) falling 2.61% (5/16 – 5/23) and reversing into a column of Os at 5800. Most US equity indices saw their charts continue to pull back from recent rally highs with the Dow Jones Industrial Average (.DJIA) being the only index to return to a sell signal. Short-term indicators like the 10-week (^TW) and weekly momentum (^MO) either continued to fall or reversed into a column of Os after last week’s trading. Among those notable reversals, was the percent positive weekly momentum for S&P 500 Index (^MOSPX) falling into a column of Os at 78% after having rallied to 84% on the chart early last week. Similar chart action transpired within the mid and small cap space as the weekly momentum indicators for the S&P 400 (^MOSPMID) and S&P 600 (^MOSPSML) also reversed into a column of Os.

For those not familiar with the weekly momentum metric, it evaluates a short-term (one-week) and intermediate-term (five-week) moving average to determine the potential for near-term price direction. When weekly momentum flips either positive or negative, it suggests that prices may have more potential for continued price appreciation or deterioration.  Generally speaking, weekly momentum tends to stay positive (or negative) for six to eight weeks. Given that the S&P 500 Index itself currently possesses five weeks of positive weekly momentum and last week capped off with a reversal into Os, could the market be poised for continued downside action?

Given the recent high marks above 80% for the weekly momentum indicators and subsequent reversals into Os, it presents an opportunity to discuss forward returns for the S&P 500 Index following such chart action. Whether looking at the ^MOSPX chart in a column of Xs or Os, trips above 80% are generally followed by muted returns in the short-term. This suggests that following such rallies the market can either trade sideways or pullback in the short-term before finding a slightly more definitive direction in the intermediate to long-term (i.e. three months forward and onward).

While an initial pullback has occurred, investors will still look for many US equities to developed support closer to current prices as many chart reside on a stem. Positions that are able to find or develop support in the coming week(s) along with sustaining buy signals could present opportunity to add exposure. Until then though, while the market may trade sideways or pullback in the near-term there are potential options strategies that can take advantage of this type of environment. Be sure to check out the feature below for more details.   

Over the last few years there has been a dramatic increase in the number and popularity of covered call ETFs. These funds provide investors with easy-to-implement solutions for generating current income. However, these funds tend to underperform the market by a significant margin. It’s not surprising that these funds have lagged the S&P when the market has been in a strong uptrend. After all, it’s hard for any strategy with capped upside to match the market during such periods. But, beyond a less-than-ideal environment, there are aspects of these funds – the options they sell and when they sell them – that makes them suboptimal and a few best practices you can use if you want to create a more effective strategy.

At-the-money Options

The most glaring deficiency of most covered call ETFs is that they sell at-the-money options or 50 delta options. The problem with selling at the money options is that if the underlying stock or ETF appreciates, the option seller does not participate in the upside and the only return comes from the premium generated by selling the option. A more effective strategy is selling out-of-the-money options that generate premium but also preserve some upside.

The image below is a graph of the performance of the CBOE S&P 500 BuyWrite Index (BXM) (shown in black), which sells at-the-money call options against the S&P 500 and the CBOE S&P 500 30-Delta BuyWrite Index (BXMD) (shown in green). The difference between these two indexes shown is that the 30-delta index (BXMD) sells out-of-the-money options, while BXM sells at-the-money options. If you’re unfamiliar with the concept of delta, it is the change in the price of an option due to a change in the price of the underlying; so, if an option has a delta of 50 and the price of the underlying stock increases by $1, the price of the option would rise by $0.50. At-the-money options have a delta of 50, in-the-money options have deltas greater than 50, and out-of-the-money options have deltas less than 50. As you can see, since September 2002, BXMD has roughly doubled the performance of BXM. There is no "right" answer when it comes to the question of exactly how far out of the money an option should be, but some option sellers find 30 delta to be the sweet spot between generating premium and preserving upside. 

Time to Expiration

One of the major factors in the price of an option is its time to expiration. As its expiration gets closer, an option’s value declines, which is referred to as time or theta decay and works in the favor of option sellers as the value of their short option position increases. One key thing to understand about time decay is it is not linear – a one-month option will experience a higher degree of time decay in the last week before expiration that in the first week after being written.

The buywrite indexes mentioned above and many covered call ETFs sell 30-day options, which is not a bad strategy. However, an investor could earn significantly more premium by writing shorter-dated options. An at-the-money call option on the SPDR S&P 500 ETF Trust (SPY) expiring on June 6th (one week from today) is currently trading at around $5.48, while at-the-money option expiring on June 28th (four weeks and one day from today) is trading at around $11.37. So, writing four weekly options would generate $21.92 or about 92% more premium than writing one 30-day option. The trade-off is that selling options weekly is a more time-intensive strategy and a weekly writing strategy may sacrifice some downside protection.

Naïve Selling

Covered call ETFs use a naïve option selling strategy – when a short option position expires another is written on the underlying position without regard to the state of the market or any other considerations – which can mean selling an option against a position that has had a significant decline and not participating in a subsequent recovery. Someone running a discretionary strategy might decide not to sell a call if the market were heavily oversold, for example. This is more art than science and does not guarantee superior performance, but naïvely selling into down markets is a major potential performance detractor for covered call ETFs.

Covered call ETFs provide investors with an off-the-shelf strategy for income generation that is easy to implement. However, an industrious investor who is willing to put in some extra effort can likely create a more effective strategy by making a few relatively simple adjustments.

Market Distribution Table The Distribution Report below places Major Market ETFs and Indices into a bell curve style table based upon their current location on their 10-week trading band.

The middle of the bell curve represents areas of the market that are "normally" distributed, with the far right being 100% overbought on a weekly distribution and the far left being 100% oversold on a weekly distribution.

The weekly distribution ranges are calculated at the end of each week, while the placement within that range will fluctuate during the week. In addition to information regarding the statistical distribution of these market indexes, a symbol that is in UPPER CASE indicates that the RS chart is on a Buy Signal. If the symbol is dark Green then the stock is on a Point & Figure buy signal, and if the symbol is bright Red then it is on a Point & Figure sell signal.

 

Average Level

12.77

< - -100 -100 - -80 -80 - -60 -60 - -40 -40 - -20 -20 - 0 0 - 20 20 - 40 40 - 60 60 - 80 80 - 100 100 - >
                       
           
Sell signalicf
Buy signalrsp
       
           
Sell signaldvy
Buy signalIJH
       
           
Buy signalVOOV
Buy signalSPY
       
           
Buy signalijr
Sell signalgcc
Buy signalQQQ
     
       
Buy signalagg
Buy signalshy
Buy signaldia
Buy signalXLG
Sell signalGLD
     
     
Sell signaltlt
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Sell signaluso
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Buy signalfxe
Buy signalVOOG
     
     
Sell signaldx/y
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Buy signalONEQ
Buy signaleem
Buy signalefa
   
< - -100 -100 - -80 -80 - -60 -60 - -40 -40 - -20 -20 - 0 0 - 20 20 - 40 40 - 60 60 - 80 80 - 100 100 - >

 

AGG iShares US Core Bond ETF
USO United States Oil Fund
DIA SPDR Dow Jones Industrial Average ETF
DVY iShares Dow Jones Select Dividend Index ETF
DX/Y NYCE U.S.Dollar Index Spot
EFA iShares MSCI EAFE ETF
FXE Invesco CurrencyShares Euro Trust
GLD SPDR Gold Trust
GSG iShares S&P GSCI Commodity-Indexed Trust
HYG iShares iBoxx $ High Yield Corporate Bond ETF
ICF iShares Cohen & Steers Realty ETF
IEF iShares Barclays 7-10 Yr. Tres. Bond ETF
LQD iShares iBoxx $ Investment Grade Corp. Bond ETF
IJH iShares S&P 400 MidCap Index Fund
ONEQ Fidelity Nasdaq Composite Index Track
QQQ Invesco QQQ Trust
RSP Invesco S&P 500 Equal Weight ETF
IWM iShares Russell 2000 Index ETF
SHY iShares Barclays 1-3 Year Tres. Bond ETF
IJR iShares S&P 600 SmallCap Index Fund
SPY SPDR S&P 500 Index ETF Trust
TLT iShares Barclays 20+ Year Treasury Bond ETF
GCC WisdomTree Continuous Commodity Index Fund
VOOG Vanguard S&P 500 Growth ETF
VOOV Vanguard S&P 500 Value ETF
EEM iShares MSCI Emerging Markets ETF
XLG Invesco S&P 500 Top 50 ETF
   

 

Long Ideas

Symbol Company Sector Current Price Action Price Target Stop Notes
BRK.B Berkshire Hathaway Inc Wall Street $503.46 480s - low 500s 556 432 5 for 5'er, top 20% of WALL sector matrix, LT pos mkt RS, multiple buy signals, buy on pullback
WRB W. R. Berkley Corporation Insurance $73.08 mid 60s - lo 70s 115 55 4 TA rating, top 25% of INSU sector matrix, LT RS buy, LT pos trend, R-R > 2
ADC Agree Realty Corporation Real Estate $75.04 mid-to-upper 70s 100 67 4 for 5'er, top 10% of REAL sector matrix. spread quad top, R-R>2.0, 3.9% yield
ROL Rollins, Inc. Business Products $56.87 52 - hi 50s 77 45 5 TA rating, top 25% of BUSI sector matrix, LT pos trend, RS buy, pos wkly mom
AVGO Broadcom Ltd Semiconductors $228.72 180s - 190s 254 160 4 for 5'er, top 20% of SEMI sector matrix, LT pos mkt RS, pos trend flip, spread triple top, R-R>2.0, Earn. 6/5
BYD Boyd Gaming Corp Gaming $73.04 hi 60s - low 70s 90 58 4 for 5'er, top 20% of GAME sector matrix, triple top, pos trend flip, 1.1% yield
AMP Ameriprise Financial Wall Street $504.46 448-490s 568 396 5 TA rating, top 33% of WALL sector matrix, LT pos mkt RS, recent pos trend, pos wkly mom
UNM Unum Group Insurance $79.87 74 - 80 89 64 5 for 5'er, top 10% of INSU sector matrix, LT pos peer & mkt RS, buy on pullback, 2.1% yield
ALL The Allstate Corporation Insurance $203.24 190s - low 200s 230 176 4 for 5'er, top third of favored INSU sector matrix, pos trend flip, 2% yield
VIRT Virtu Financial Wall Street $40.75 38-mid 40s 60 31 4 TA rating, pos trend, recent RS buy, top 10% of WALL sector matrix, consec. buy signals
AZZ Aztec Manufacturing Co. Electronics $88.99 mid 80s - low 90s 108 73 5 for 5'er, #6 of 52 in ELEC sector matrix, spread quad top
ETN Eaton Corporation Electronics $321.06 290s - 300s 356 260 4 for 5'er, top half of ELEC sector matrix, LT pos mkt RS, pos trend flip, spread triple top
FFIV F5 Inc. Internet $282.10 260s - 280s 312 244 5 for 5'er. top half of favored INET sector matrix, LT pos peer RS, triple top breakout
CRH CRH plc (Ireland) ADR Building $94.09 90s - low 100s 134 81 5 for 5'er, top 20% of BUIL sector matrix, LT pos mkt RS, spread triple top, R-R~2.0, 1.5% yield
HURN Huron Consulting Group Inc. Business Products $148.96 hi 130s - low 150s 216 122 5 for 5'er, top 25% of BUSI sector matrix, LT pos peer & mkt RS, spread triple top, buy on pullback, R-R>2.0
SPG Simon Property Group, Inc. Real Estate $156.77 mid 150s - 160s 184 138 5 for 5'er, top 20% of REAL sector matrix, LT pos mkt RS, buy on pullback, 5.2% yield
PAYX Paychex, Inc. Business Products $156.09 hi 140s - 150s 196 134 5 for 5'er, LT pos peer & mkt RS, pos trend flip, 2.8% yield
FMX Fomento Economico Mexicano S.A.B. de C.V. (Mexico) ADR Food Beverages/Soap $106.59 100-lo 110s 131 88 5 TA rating, LT mkt RS buy, consec. buy signals, top 50% of FOOD sector matrix
LAMR Lamar Advertising Company Media $115.31 mid 110s - low 120s 144 99 5 for 5'er, LT pos peer & mkt RS, bullish catapult, good R-R, 5.2% yield
LNG Cheniere Energy, Inc. Oil Service $229.12 210s - 230s 320 188 5 TA rating, LT RS buy, LT peer RS buy, positive trend, buy-on-pullback, R-R > 2
AN Autonation Inc. Autos and Parts $182.21 170s - low 180s 242 154 4 for 5'er, top half of favored AUTO sector matrix, LT pos mkt RS, spread quintuple top, R-R>2.0
SYK Stryker Corporation Healthcare $376.62 372-390s 436 328 5 TA rating, top 33% of HEAL sector matrix, LT RS buy, consec buy signals, recent pos trend

Short Ideas

Symbol Company Sector Current Price Action Price Target Stop Notes

Follow-Up Comments

Comment
There are currently no follow-up comments.

NDW Spotlight Stock

 

SYK Stryker Corporation ($385.08) R - Healthcare - SYK has a 5 for 5 TA rating and sits in the top third of the healthcare sector RS matrix. The stock moved back to a positive trend in April and is on a strong of three consecutive buy signals, highlighting the consistent recent improvement. We have also seen SYK maintain an RS buy signal against the market since 2019, highlighting the long-term technical resilience. The weight of the evidence is favorable and continues to improve. Exposure may be considered from $372 to the upper $390s. Our initial stop will be positioned at $328, which would violate multiple support levels and move the stock to a negative trend. The bullish price objective of $436 will serve as our price target.

 
    25                                                      
400.00     X   X   X                                     400.00
396.00     X O X O X O X X                                 396.00
392.00     X O X O X O X O 3 O                       X       392.00
388.00   X O   2   O X O X O                       X O     388.00
384.00   X         O X O X O                       X O     384.00
380.00     X         O   O O X                     X O     380.00
376.00     X             O X O 4             5   X O     376.00
372.00     X               O X O X O           X O X O     372.00
368.00 X   X               O X O X O       X   X O X     Mid 368.00
364.00 X O X               O   O X O X     X O X O         364.00
360.00 X O X                   O   O X O     X O X           360.00
356.00 1 X                       O X O X   X O           356.00
352.00   O                         O X O X O X             352.00
348.00                             O X O X O X             348.00
344.00                               O X O X O X             344.00
340.00                               O X O   O X             340.00
336.00                               O X     O               336.00
332.00                               O                       332.00
    25                                                      

 

 

AVAV Aerovironment, Inc. ($176.87) - Aerospace Airline - AVAV advanced on Tuesday, gaining as much as 5% on the day. With the move, the 3/5'er posted its 5th consecutive buy signal on its default chart. From here, a range of resistance in the $180's will be a likely landing spot, also standing as the top of the trading band. Towards the downside, our first level of support is at $160.
CVNA Carvana Company ($311.19) - Autos and Parts - CVNA broke a double top at $312 for a fifth consecutive buy signal and to mark a 52-week. The stock is a 5 for 5'er that ranks 2nd (out of 47) within the Autos and Parts sector matrix. Okay to consider here on the breakout or on a pullback to the $290 range. Initial support lies at $292, while additional may be found at $268 and $252.
NVO Novo Nordisk A/S (Denmark) ADR ($70.34) - Drugs - NVO Novo Nordisk A/S (Denmark) ADR ($70.52) -Drugs- NVO reversed into Xs to break a double top at $71, marking its second consecutive buy signal. The 2 for 5’er ranks near the bottom of the drugs sector matrix. The technical picture is improving but NVO still sits well below its all-time highs and its bearish resistance line. Long exposure should be avoided for now. Initial support is at $67 with additional support $64.
RL Ralph Lauren ($284.43) - Textiles/Apparel - RL reversed into Xs and broke a double top at $284 for a second buy signal since the stock's April lows. The stock is a 5 for 5'er that ranks 2nd (out of 22) in the Textiles sector matrix and is accompanied by a yield of 1.3%. Okay to consider on a pullback to the lower $270s to upper $260s. Initial support lies at $264, while prior resistance at $236 can be seen as additional support.
TXRH Texas Roadhouse, Inc. ($199.17) - Restaurants - TXRH reversed into Xs and broke a double top at $196 for a second buy signal since the stock's April lows. The stock is a 4 for 5'er that has maintained positive near and long-term positive relative strength since mid 2022. Okay to consider on a pullback to the mid to lower $190s. Initial support lies in the upper $180s, while prior resistance in the lower $180s and upper $170s can be seen as additional support.

 

Daily Option Ideas for May 27, 2025

Calls
New Recommendations
Name Option Symbol Action Stop Loss
The TJX Companies, Inc. - $127.87 O: 25I125.00D19 Buy the September 125.00 calls at 9.00 116.00
Follow Ups
Name Option Action
Monster Beverage Corp. ( MNST) Sep. 57.50 Calls Raise the option stop loss to 6.70 (CP: 8.70)
Puts
New Recommendations
Name Option Symbol Action Stop Loss
Confluent Inc Class A - $22.76 O: 25T23.00D15 Buy the August 23.00 puts at 2.80 25.00
Follow Up
Name Option Action
Affirm Holdings, Inc. Class A ( AFRM) Jul. 55.00 Puts Stopped at 7.40 (CP: 6.85)
Covered Writes
New Recommendations
Name Option Sym. Call to Sell Call Price Investment for 500 Shares Annual Called Rtn. Annual Static Rtn. Downside Protection
QUALCOMM Incorporated $ 145.38 O: 25H150.00D15 Aug. 150.00 9.95 $ 69,875.35 28.63% 27.32% 5.65%
Still Recommended
Name Action
Shopify Inc ( SHOP) - 101.51 Sell the September 100.00 Calls.
Twilio Inc ( TWLO) - 113.49 Sell the July 115.00 Calls.
Robinhood Markets, Inc. Class A ( HOOD) - 63.17 Sell the August 65.00 Calls.
EQT Corporation ( EQT) - 55.61 Sell the September 60.00 Calls.
Fortinet Inc. ( FTNT) - 103.16 Sell the August 110.00 Calls.
Micron Technology, Inc. ( MU) - 93.37 Sell the June 95.00 Calls.
Palantir Technologies Inc. Class A ( PLTR) - 123.31 Sell the September 130.00 Calls.
Delta Air Lines Inc. ( DAL) - 47.92 Sell the September 50.00 Calls.
The Following Covered Write are no longer recommended
Name Covered Write
No Additions to This Section

 

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