Daily Equity & Market Analysis
Published: Sep 15, 2025
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Daily Summary

More International Relative Strength

Emerging market proxy EEM moved to a buy signal against SPXEWI for the first time in over 4 years. What could this mean?

Is the Tide Turning for Dividends?

With Fed cuts expected later this week, dividend stocks have outperformed over the last several weeks. Should we expect them to turn the tide or continue their long-term outperformance?

Weekly Video

Weekly Rundown Video – Sep 10, 2025

Weekly rundown with NDW analyst team covering all major asset classes.

Weekly rundown with NDW analyst team covering all major asset classes.

Friday’s report touched heavily on the recent strength from international equities. Also of interest late last week was a notable relative strength development on the international front. As mentioned on Friday, emerging markets have done quite well recently as China’s leadership has been somewhat steady (quite a rarity in the somewhat recent past.) With that in mind, the recent upside action for emerging markets has been consistent enough to see representative EEM return to a buy signal against SPXEWI for the first time since late 2020 on a 3.25% relative strength (RS). This chart is pictured below.

This chart presents quite an interesting bull and bear case for emerging markets, both equally compelling. Starting for the bears- the last decade of this specific relationship hasn’t been particularly additive. In fact, following signals on this specific chart would have been a net negative as emerging market rallies ran out of steam after posting buy signals, speaking to the lack of staying power from international upside the last decade. On the other hand, bulls will point to the fact that over the entire ~35 years of relative strength history on the NDW platform, following a relative strength switching strategy (owning whichever asset is on an RS buy signal) has still beat a simple buy and hold strategy of either asset on its own…. Despite generally underperforming over the last decade.

All this to say, continue to watch the international space closely. A few closing points: EEM remains on a relative strength sell signal against the cap weighted S&P 500… speaking to where strength sits on the domestic front. Both domestic and international equities score strongly when looking across NDW’s DALI or Asset Class Groups Scores Page, and we wouldn’t recommend taking this RS chart development alone as a signal to pursue broader asset allocation changes. Regardless, the case for prolonged international strength becomes increasingly stronger as the technical picture continues to improve.

 

The leadership of growth-focused areas has shined brightly this year, and in their shadow, dividend stocks have struggled to keep pace. However, there are some initial signs of renewed optimism for higher dividend names as potential rate cuts from the Fed approach. The market now expects a 100% chance of at least a 0.25% cut at this week’s FOMC meeting (Source: CME FedWatch), which has helped push the prices of certain dividend stocks higher over the past couple of months.

Dividend stocks benefit from falling interest rates, as their yields become relatively more attractive to fixed income as rates drop. The market’s hope for rate cuts were dampened earlier in 2025, as the Fed hasn’t cut since last year. High dividend stocks usually have a defensive tilt, representing mature companies in established industries with lower growth prospects. The combination of fewer rate cuts than anticipated and a market dominated by growth and risk-on areas has served as headwinds for dividend stocks. However, given some shifting in the tides ahead of potential rate cuts, how should investors navigate dividend stocks in their portfolio?

To analyze more closely, we split the S&P 500 (SPX) into five baskets (quintiles) based on dividend yield entering 2025. So far this year, the highest yield group has gained 2.8% on average, significantly lagging the market. That said, the group has shown signs of life in recent months, rising 4.1% since the end of June to gain the most any group. The lowest dividend stocks have fallen behind over that span, declining 0.1% to now have a YTD return below that of even high yield stocks. Meanwhile, the dividend “middle class” has fared the best this year, with the three middle groups outperforming the average stock by several percentage points. So while dividend stocks have improved recently, most areas have still done better this year.

Relative strength seconds this notion, especially when looking at the strength of dividends funds versus S&P 500 funds. The SPDR S&P 500 ETF Trust (SPY) holds a strong fund score of 5.18 while the Invesco High Yield Equity Dividend Achievers ETF (PEY) is at 1.59, resulting in a 3.59-point difference between the two. Looking at the graph of the difference in scores, the gap recently reached its largest level on record. That said, things have calmed down from their heights, with that difference falling a full point from 4.6 the start of August. The change is due mostly to PEY rising 0.91 points from an abysmal 0.68 fund score. However, with PEY remaining firmly below a 3.0 fund score, dividend stocks have yet to break out into acceptable territory, especially relative to the broader market.

Long-term NDW readers know that relative strength matchups are one of the best ways to gauge long-term strength, and the RS chart between PEY and SPY confirms that relative strength prefers broader market. The total return RS chart on a 2% scale has historically been an additive relationship, and PEY is currently on a streak of RS sell signals dating back to early 2023. Meanwhile, it lost near-term strength in April when SPY rebounded off its Liberation Day lows.

Interestingly, conditions are at historically extreme levels against dividend stocks in both the fund score differential and the RS chart, with us currently at levels not seen since before the tech selloff in the early 2000s. However, just because things are near highs doesn’t mean that things are bound to reverse in the near-term. Dividends stocks earned significantly more strength than the market starting in 2000, but it wasn’t until around 2007 that it fell out of favor. Momentum’s power doesn’t lie in predicting which trends will persist indefinitely, but in identifying when trends have shifted. After all, every trend will reverse eventually, and movement in favor of income stocks is bound to be repeated at some point. However, history has shown that these trends can persist for some time.

Rate cuts and a slowdown in growth stocks could certainly act as catalysts for dividend stocks to reclaim relative strength, and recent movement does offer potential for this to transpire. However, long-term strength continues to reside heavily in the core of the market. Until we see clear signs of change, it remains hard to place focus on dividend stocks outside of select names.   

Market Distribution Table The Distribution Report below places Major Market ETFs and Indices into a bell curve style table based upon their current location on their 10-week trading band.

The middle of the bell curve represents areas of the market that are "normally" distributed, with the far right being 100% overbought on a weekly distribution and the far left being 100% oversold on a weekly distribution.

The weekly distribution ranges are calculated at the end of each week, while the placement within that range will fluctuate during the week. In addition to information regarding the statistical distribution of these market indexes, a symbol that is in UPPER CASE indicates that the RS chart is on a Buy Signal. If the symbol is dark Green then the stock is on a Point & Figure buy signal, and if the symbol is bright Red then it is on a Point & Figure sell signal.

 

Average Level

49.40

< - -100 -100 - -80 -80 - -60 -60 - -40 -40 - -20 -20 - 0 0 - 20 20 - 40 40 - 60 60 - 80 80 - 100 100 - >
                       
               
Buy signalhyg
     
               
Buy signalVOOV
Buy signalgcc
   
               
Buy signalefa
Buy signalONEQ
   
               
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Buy signalSPY
   
             
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Buy signaldia
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Buy signalQQQ
Buy signalVOOG
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Buy signalIJH
Buy signaliwm
Buy signalief
Buy signalEEM
 
       
Sell signalUSO
Sell signaldx/y
Sell signalicf
Buy signalijr
Buy signalshy
Buy signalXLG
Buy signalagg
Buy signalGLD
< - -100 -100 - -80 -80 - -60 -60 - -40 -40 - -20 -20 - 0 0 - 20 20 - 40 40 - 60 60 - 80 80 - 100 100 - >

 

AGG iShares US Core Bond ETF
USO United States Oil Fund
DIA SPDR Dow Jones Industrial Average ETF
DVY iShares Dow Jones Select Dividend Index ETF
DX/Y NYCE U.S.Dollar Index Spot
EFA iShares MSCI EAFE ETF
FXE Invesco CurrencyShares Euro Trust
GLD SPDR Gold Trust
GSG iShares S&P GSCI Commodity-Indexed Trust
HYG iShares iBoxx $ High Yield Corporate Bond ETF
ICF iShares Cohen & Steers Realty ETF
IEF iShares Barclays 7-10 Yr. Tres. Bond ETF
LQD iShares iBoxx $ Investment Grade Corp. Bond ETF
IJH iShares S&P 400 MidCap Index Fund
ONEQ Fidelity Nasdaq Composite Index Track
QQQ Invesco QQQ Trust
RSP Invesco S&P 500 Equal Weight ETF
IWM iShares Russell 2000 Index ETF
SHY iShares Barclays 1-3 Year Tres. Bond ETF
IJR iShares S&P 600 SmallCap Index Fund
SPY SPDR S&P 500 Index ETF Trust
TLT iShares Barclays 20+ Year Treasury Bond ETF
GCC WisdomTree Continuous Commodity Index Fund
VOOG Vanguard S&P 500 Growth ETF
VOOV Vanguard S&P 500 Value ETF
EEM iShares MSCI Emerging Markets ETF
XLG Invesco S&P 500 Top 50 ETF
   

 

Long Ideas

Symbol Company Sector Current Price Action Price Target Stop Notes
BSX Boston Scientific Corporation Healthcare $102.71 99 - 108 133 91 5 for 5'er, top 25% of HEAL sector matrix, LT pos mkt RS, spread triple top
TSCO Tractor Supply Company Retailing $60.61 upper 50s 66 50 3 for 5'er, top half of favored RETA sector matrix, LT pos mkt RS, buy on pullback
HLT Hilton Worldwide Holdings Inc Leisure $274.73 260s - low 280s 364 216 5 TA rating, top 50% of LEIS sector matrix, LT RS buy, LT pos trend, consec buy signals, buy on pullback.
RPM RPM, Inc. Chemicals $126.39 110 - 120 150 99 5 for 5'er, top half of favored CHEM sector matrix, LT pos mkt RS, bullish catapult, pos trend flip, 1.7% yield , Earn. 10/1
AMZN Amazon.com Inc. Retailing $228.15 200s - low 210s 240 178 4 for 5'er, top half of favored RETA sector matrix, LT pos peer & mkt RS, buy on pullback
AXP American Express Company Finance $325.31 288-lo 310s 424 236 5 TA rating, top 20% of FINA sector matrix, LT RS buy, LT pos trend, consec buy signals, buy on pullback
PEGA Pegasystems Inc Software $58.07 low-to-mid 50s 79 42 5 for 5'er, top 20% of favored SOFT sector matrix, buy on pullback, R-R>2.0
FOXA Fox Corporation Class A Media $58.25 hi 50s - lo 60s 70 52 5 TA rating, LT pos trend, LT peer RS buy, shakeout completion, pos wkly mom
ICE IntercontinentalExchange Inc. Wall Street $173.97 mid 170s - mid 180s 228 152 5 for 5'er, top half of favored WALL sector matrix, LT pos peer & mkt RS, buy on pullback
ACT Enact Holdings Inc Finance $38.91 mid-to-hi 30s 48 31 5 for 5'er, top half of favored FINA sector matrix, spread quad top, 2.2% yield
HAS Hasbro, Inc. Leisure $78.38 mid-to-hi 70s 96 64 4 for 5'er, top third of LEIS sector matrix, new RS buy signal, triple top, 3.44% yield
SNX TD SYNNEX Corporation Computers $151.64 140-lo 150s 181 118 5 TA rating, top 25% of COMP sector matrix, LT RS buy, consec buy signals, buy-on-pullback, Earn. 9/25
RCL Royal Caribbean Cruises Ltd. Leisure $336.42 320s - 340s 424 296 5 for 5'er, #2 of 59 in LEIS sector matrix, LT pos mkt RS, bearish signal reversal, R-R~2.0
ETR Entergy Corporation Utilities/Electricity $90.29 mid-to-hi 80s 101 75 5 for 5'er, top 20% of EUTI sector matrix, triple top, buy on pullback, 2.7% yield
GIL Gildan Activewear Textiles/Apparel $53.90 low-hi $50s 80 43 5 TA rating, top 20% of TEXT sector matrix, LT RS buy, LT pos trend, pos wkly and monthly mom, buy on pullback
BROS Dutch Bros Inc. Class A Restaurants $64.55 hi 60s - mid 70s 97 61 4 for 5'er top 25% of REST sector matrix, spread quintuple top, pos trend flip, good R-R
EMR Emerson Electric Co. Machinery and Tools $135.10 hi 120s - lo 140s 175 114 5 TA rating, top 33% of MACH sector matrix, LT pos mkt RS, consec buy signals
EA Electronic Arts Inc. Leisure $172.38 160s - low 170s 218 140 3 for 5'er, top half of LEIS sector matrix, one box from RS buy, buy on pullback
GLNG Golar LNG Ltd Oil Service $40.67 lo-mid 40s 73 34 5 TA rating, consec buy signals, LT mkt RS, top 50% of OILS sector
DOCS Doximity, Inc. Class A Healthcare $71.03 63-68 85 55 5 for 5'er, top 25% of HEAL sector matrix, consec buy signals, buy-on-pullback
HLI Houlihan Lokey Inc Banks $205.19 190s - low 200s 222 170 5 TA rating, top 20% of BANK sector matrix, LT mkt RS buy, price consolidation
AEIS Advanced Energy Industries Semiconductors $157.44 hi 140s - mid 150s 228 128 5 for 5'er, top 20% of favored SEMI sector matrix, spread triple top, R-R>2.0
ELF Elf Beauty Inc Household Goods $135.22 mid 120s - hi 130s 170 112 4 for 5'er, top 20% of HOUS sector matrix, one box from RS buy, spread triple top
ATO Atmos Energy Corp Gas Utilities $166.54 mid 150s - lo 170s 212 142 4 TA rating, top of GUTI sector matrix, LT pos trend, consec buy signals
GE GE Aerospace Aerospace Airline $281.69 264-lo 290s 414 232 5 TA rating, top 20% of AERO sector matrix, LT pos trend, LT mkt RS buy, consec buy signals
ENVA Enova International Inc Finance $115.14 110s 174 97 5 for 5'er, top 20% of favored FINA sector matrix, LT pos RS, triple top, buy on pullback, R-R>3.0
BN Brookfield Corp. Wall Street $67.80 mid-to-hi 60s 80 56 5 for 5'er, top 20% of WALL sector matrix, LT pos peer RS, shakeout to triple top
CEG Constellation Energy Corporation Utilities/Electricity $323.48 320s - 330s 396 280 3 for 5'er, top 25% of favored EUTI sector matrix, one box from mkt RS buy, bearish signal reversal

Short Ideas

Symbol Company Sector Current Price Action Price Target Stop Notes

Follow-Up Comments

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NDW Spotlight Stock

 

CEG Constellation Energy Corporation R ($330.38) - Utilities/Electricity - CEG is a 3 for 5'er that ranks in the top quintile of the favored utilities/electricity sector matrix and sits one box away from giving an RS buy signal, which would promote it to a 4 for 5'er. After giving four consecutive sell signals, CEG returned to a buy signal last week when it completed a bearish signal reversal at $316 and gave a second buy signal in Monday's trading. Long exposure may be added in the $320s to $330s and we will set our initial stop at $280, which would take out multiple levels of support on CEG's chart. We will use the bullish price objective, $396, as our target price.

 
356.00                                 X                       356.00
352.00                             X   X O                     352.00
348.00                             X O X O                     348.00
344.00                             X O X O                     344.00
340.00 X                       X   X 8 X O X                   340.00
336.00 X O                     X O X O X O X O                 336.00
332.00 X O                     X O X O X O X O                 332.00
328.00 X O     X               X O X O   O X O         X       328.00
324.00 X O     X O     X   X   X O       O   O         X O     324.00
320.00 X O     X O X   X O X O X             O X       X O   Mid 320.00
316.00 X O     X 7 X O X O X O X             O X O     X O     316.00
312.00 6 O     X O X O X O X O               O X O X   X       312.00
308.00 X O X   X O X O   O X                 O   O X O X       308.00
304.00 X O X O X O       O                       9 X O X       304.00
300.00   O X O X                                 O   O X       300.00
296.00   O X O X                                     O         296.00
292.00   O X O X                                               292.00
288.00   O   O                                                 288.00

 

 

ALK Alaska Air Group Inc ($59.74) - Aerospace Airline - ALK reversed into Os and broke a double bottom at $61 to initiate a shakeout pattern as shares fell to $60. The stock is a 4 for 5'er that ranks within the top third of the Aerospace Airline sector matrix. The action point for the shakeout pattern would be upon a reversal into Xs at $63, while the pattern would be complete upon a triple top break at $66. Support lies at $56, the bullish support line.
AMR Alpha Metallurgical Resources Inc. ($155.62) - Oil - AMR was up almost 9% on Monday and returned to a buy signal when it broke a double top at $148. While AMR ranks in the top decile of the oil sector matrix, the outlook for the stock remains negative as it is an unfavorable 2 for 5'er. From here, the next level of resistance sits at $168, while support can be found at $138.
CL Colgate-Palmolive Company ($82.13) - Household Goods - Shares of CL broke a double bottom at $82 for its second consecutive sell signal. The stock has deteriorated significantly recently, losing relative strength versus the market while losing near-terms strength versus its peers too, bringing it down to an unacceptable 1 for 5’er. Those with exposure could look to cut loose here. From here, initial support lies at $76 then $68.
CLF Cleveland-Cliffs Inc. ($11.85) - Steel/Iron - CLF gave a second consecutive buy signal and returned to a positive trend Monday when it broke a double top at $12. The positive trend change will promote the stock to an acceptable 3 for 5'er. From here, the first level of support on CKF's chart sits at $9.50.
CNR Core Natural Resources Inc. ($77.25) - Oil - CNR gave a second consecutive buy signal and returned to a positive trend Monday when it broke a double top at $76. The positive trend change will promote CNR to a 4 for 5'er. From here, the next level of resistance sits at $78, while CNR now finds support at $72, where its bullish support line also currently sits.
CTVA Corteva Inc ($69.40) - Chemicals - CTVA gave an initial sell signal Monday when it broke a double bottom at $70. The weight of the evidence remains decidedly positive as CTVA is a 5 for 5'er that ranks in the top third of the chemicals sector matrix. From here, the next level of support sits at $69; beyond that level, however, CTVA shows no additional support on its default chart until its bullish support line at $59.
HCC Warrior Met Coal Inc ($61.84) - Oil - After giving two consecutive sell signals HCC returned to a buy signal Monday when it broke a double top at $61. Monday's move adds to a marginally positive technical picture as HCC is a 3 for 5'er and ranks near the top of the oil sector matrix. From here, the next level of resistance sits at $63, a level HCC failed to break through on two occasions in August.
JPM J.P. Morgan Chase & Co. ($309.11) - Banks - JPM shares moved higher today to break a double top at $308 to mark its fourth consecutive buy signal and reach a new all-time high. This 5 for 5'er has been in a positive trend since November 2023 and on an RS buy signal versus the market since March 2024. JPM shares are actionable at current levels and have support offered from $284-$292.
OLLI Ollies Bargain Outlet Holding Inc. ($134.89) - Retailing - OLLI reversed into Xs and broke a double top at $136 to return the stock to a buy signal. The move also flips the trend back to positive, which will increase the stock to a 5 for 5'er. Okay to consider here on the breakout. From here, resistance lies at $140, which dates back to July. Support lies in the mid to upper $120s with the bullish support line sitting at $128.
UBER Uber Technologies, Inc. ($98.29) - Transports/Non Air - UBER broke to new all-time highs today, returning to a PnF buy signal in the process. The strong 5/5'er is now up roughly 60% this year and looks to break out of a trading range from the low to mid $90's. Those looking to add exposure are fine to do so here. Watch support at $89.

 

Daily Option Ideas for September 15, 2025

Calls
New Recommendations
Name Option Symbol Action Stop Loss
State Street Corporation - $111.94 O: 26A110.00D16 Buy the January 110.00 calls at 8.20 106.00
Follow Ups
Name Option Action
Gilead Sciences, Inc. ( GILD) Jan. 115.00 Calls Stopped at 6.40 (CP: 6.40)
AbbVie Inc. ( ABBV) Dec. 210.00 Calls Stopped at 15.15 (CP: 14.85)
Puts
New Recommendations
Name Option Symbol Action Stop Loss
Novo Nordisk A/S (Denmark) ADR - $55.81 O: 25X55.00D19 Buy the December 55.00 puts at 4.70 59.00
Follow Up
Covered Writes
New Recommendations
Name Option Sym. Call to Sell Call Price Investment for 500 Shares Annual Called Rtn. Annual Static Rtn. Downside Protection
Invesco PLC $ 22.43 O: 26A23.00D16 Jan. 23.00 1.30 $ 10,668.50 20.01% 14.78% 4.75%
Still Recommended
Name Action
MARA Holdings Inc. ( MARA) - 16.31 Sell the December 18.00 Calls.
Robinhood Markets, Inc. Class A ( HOOD) - 115.03 Sell the November 110.00 Calls.
SoFi Technologies Inc. ( SOFI) - 26.55 Sell the November 27.00 Calls.
Arista Networks Inc ( ANET) - 139.39 Sell the December 145.00 Calls.
Dollar General Corp. ( DG) - 104.40 Sell the January 110.00 Calls.
United Airlines Holdings Inc. ( UAL) - 106.58 Sell the December 115.00 Calls.
Synchrony Financial ( SYF) - 75.37 Sell the December 77.50 Calls.
The Following Covered Write are no longer recommended
Name Covered Write
IonQ Inc. ( IONQ - 55.61 ) October 42.00 covered write.

 

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