Daily Equity & Market Analysis
Published: Oct 26, 2026
This content is for informational purposes only. This should not be construed as solicitation. The general public should consult their financial advisor for additional information related to investment decisions.

Daily Summary

The Rotation to Safety

October has a long history of testing investors’ nerves. So far this month, investors have rotated to safety.

Morning Pulse

NDW Morning Pulse - October 27, 2026

  • US equity futures are higher this morning with the Nasdaq leading the way to upside, up around 40 bps. Meanwhile, gold, silver, and crude oil futures are lower.
  • US indices were up across the board yesterday. The Nasdaq-100 ([NDX]) led the market higher, gaining 1.09% while the S&P 500 ([SPX]) was up 70 bps. It was a strong day for semiconductors as the iShares Semiconductor ETF ([SOXX]) was up almost 3%.
  • Crude oil was down almost 1.5% on Monday, but is still trading above $100/bbl.
  • Yesterday’s research focused on the rotation out of technology and into defensive stocks this month. The Consumer Staples Select Sector SPDR ETF ([XLP]) is up more than 9% this month, outperforming technology by more than 14%.
  • The Fed will wrap up its October meeting tomorrow. The market is currently pricing in about a 90% chance that it will leave the Fed funds rate unchanged at this meeting. But, the market is still pricing in nearly an 80% chance of at least one more 25 bps increase by the end of the year, meaning that a December rate hike is the likely outcome in the market’s estimation.
  • Visa ([V]), Coca-Cola ([KO]), and Boeing ([BA]) are among the major names reporting earnings today.
    • V is 5 for 5’er and sits on four consecutive buy signals on its default chart but has recently moved into heavily overbought territory. The stock also sits about 10% away from its nearest level of support st $360.
    • KO is a 4 for 5’er that sits on a string of eight consecutive buy signals dating back November of last year. KO currently sits at $92 on its trend chart with initial support at $86, a level from which the stock has rallied twice since August.
    • BA is the weakest of the three – a 0 for 5’er that sits on three consecutive sell signals and its currently testing its 2026 lows.

NDW Morning Pulse

by David Clark

Below are highlights from the NDW Morning Update Video for the morning of 10/26/2026. Access the video on the NDW Morning Update Video page. 

  • Indices were mixed Friday (10/23) with crude oil (CL/) leading the way to the upside, up 3.8%, causing the commodity to give a second buy signal at $102 as prices moved above $103. Monday’s premarket trading has seen the commodity pullback from the those rally highs last week. Note a move below $96 would return the commodity to a sell signal.
  • U.S. indices were negative Friday (10/23), led to the downside by the Dow Jones Industrial Average (.DJIA), down 1.23%, but the index continues maintain a buy signal. Though flat during Friday’s trading, the Nasdaq-100 Index (NDX) returned to a sell signal by breaking a double bottom at 29,000. After reversing down into Os to 7,650 on 10/16, the S&P 500 Index (SPX) continues to maintain a buy signal with support at 7,550 and in the 7,250 to 7,350 range.
  • Though Friday’s (10/23) trading was negative for equity indices, the bullish percent for the NYSE stock universe (^BPNYSE) reversed into Xs to 42%, highlighting an uptick in stocks maintaining buy signals. The reversal comes after the BP had fallen to it lowest level since 12 months at 36%. Large and mid cap bullish percent have seen an uptick as well, leading to reversals into Xs on the BP indicator charts.
  • The DALI Sector Rankings witnessed a notable shift late last week with Technology and Communication Services falling to second and fourth in the rankings, while Healthcare and Energy climbed up to first and third. It is worth noting that the sectors ranked third (Energy) through fifth (Financials) are within three tally signals of each other, leaving the potential for further movement in the rankings.
  • Along with a Fed Meeting this week and upcoming rate guidance, earnings will take center stage with roughly a third of the Dow Jones Industrial Average reporting this week. Below are notable highlights.
    • Visa (V) – Reports 10/27 – V has been a 5 for 5’er after seeing the market RS chart return to a column of Xs on 10/13. Trading earlier this month brought about a fourth buy signal with a double top break at $388, while last week’s trading kicked off with a move to a new all-time chart high at $408 on 10/20. This places V near the top of the 10-week trading band and in overbought territory. The prior high in the mid $380s may be seen as initial support, while additional can be found at $360 and in the $344 to $352 range.
    • Alphabet (GOOGL) – Reports 10/28 – GOOGL has been a 3 for 5’er since July of this year after seeing the market and peer RS charts reverse into Os, highlighting near-term underperformance. Last week’s trading brought the stock back to a sell signal with a double bottom break at $332 on 10/21 as shares fell to $324. From here, near-term support lies at $316, the July 2026 chart low, while additional can be found at $300, the bullish support line.
    • Microsoft (MSFT) – Reports 10/28 – MSFT has been a 4 for 5’er since August after seeing the peer RS chart reverse back into Xs. On the trend chart, MSFT kicked off October with a fourth buy signal by breaking a triple top at $520 before rallying to $544, one box from the all-time chart high. Last week’s action brought the trend chart back into Os at $520. Initial support can be found in the $480 to $488 range, while the bullish support line sits at $400.
    • Amazon.com (AMZN) – Reports 10/29 – AMZN has been a 3 for 5’er since August after seeing the peer RS chart reverse back into Xs. On the trend chart, AMZN has been on a buy signal since July and rallied to a new all-time chart high in August. Since then, the stock has consolidated with recent trading, seeing a reversal into Os to $248, placing a lower top at $264. Beyond current support at $248, the bullish support line sits at $240, while additional can be found at $228.
    • Caterpillar (CAT) – Reports 10/29 – CAT has been a 3 for 5’er since July of this year after seeing the market and peer RS charts reverse into Os, highlighting near-term underperformance. Last week’s trading brought the stock back to a sell signal with a triple bottom break at $704 on 10/22 as shares fell to $688. From here, near-term support lies in the $664 to $672 range, while additional can be found at $656, the bullish support line.

The Rotation to Safety

by Trevor Plesko

October has a long history of testing investors’ nerves. From infamous crashes to sudden reversals, the month has earned a reputation for delivering surprises when confidence is highest. While 2026 hasn't produced a headline-grabbing selloff, the market's underlying behavior suggests something more noteworthy may be happening beneath the surface.

At a glance, the market appears relatively normal, with the S&P 500 down a mere 0.4% this October. However, as has been a common theme, there’s been massive dispersion, with significant gains in some areas offsetting declines in others. Even more notably, the most risk-on areas of the market have sold off while most of its defensive groups have picked up steam, signaling a rotation to safety by the market.

When buyers move away from risk-on areas in favor of other groups, it can often signal rising fear or declining confidence in the broader market. So far this month, technology is down more than 5%, dragging the S&P 500 lower. Meanwhile, consumer staples, often viewed as the most defensive sector, is up a whopping 9.5%. While a single digit gain may sound modest in a vacuum, that puts the sector on track for its 2nd-best calendar-month return of all time, trailing only December 2021.

Over the last month, staples have outperformed the market by more than 10%, something that has occurred only a handful of other times, many of which preceded market declines. Previous “flight-to-safety” events like this occurred during the dot com bubble, the Great Financial Crisis, and the 2022 bear market. In general, market returns have been muted following such instances, with the S&P 500 averaging a return of only 5% one year later. More concerning, those returns were negative most of the time, with the median return coming in at negative 5%.

The good news is that similar defensive rotations over the past few years did not mark the end of the current bull market. In the most recent three instances, the S&P 500 has averaged a six-month return of nearly 20%. So, while investors may want to exercise greater caution given recent action, this signal alone is not an automatic dealbreaker for the bull case.

Additionally, recent action makes much more sense in the context of September. Last month, technology rose 5%, while the other ten major sectors all finished in the red. As a result, technology outperformed the average stock by nearly 10%, as represented by the S&P 500 Equal Weight (SPXEWI). So far this month, technology is leading the way to the downside with a decline of 5%. Conversely, the S&P 500 Equal Weight is up 4%, with eight of the eleven sectors posting gains. In many ways, October has been almost a complete reversal of what investors experienced the prior month

Trend following relies upon the notion that the leaders will continue to lead, but a single month’s worth of action is more likely to be noise than substance. The benefit of relative strength is that it allows investors to focus on the longer-term leadership trends across the market. In the current environment, technology continues to display relative strength, sitting near the top of DALI’s rankings. In contrast, most defensive areas (excluding healthcare), continue to lack relative strength, with consumer staples rounding out the bottom of DALI. Technology did fall from the number-one spot, while energy has climbed back near the top, so there’s have already been adjustments by relative strength. However, with the weight of the evidence still favoring technology and the broader market, particularly over intermediate- and long-term time frames, investors should remain patient until those trends show sustained deterioration.

 

Market Distribution Table The Distribution Report below places Major Market ETFs and Indices into a bell curve style table based upon their current location on their 10-week trading band.

The middle of the bell curve represents areas of the market that are "normally" distributed, with the far right being 100% overbought on a weekly distribution and the far left being 100% oversold on a weekly distribution.

The weekly distribution ranges are calculated at the end of each week, while the placement within that range will fluctuate during the week. In addition to information regarding the statistical distribution of these market indexes, a symbol that is in UPPER CASE indicates that the RS chart is on a Buy Signal. If the symbol is dark Green then the stock is on a Point & Figure buy signal, and if the symbol is bright Red then it is on a Point & Figure sell signal.

 

Average Level

-14.36

< - -100 -100 - -80 -80 - -60 -60 - -40 -40 - -20 -20 - 0 0 - 20 20 - 40 40 - 60 60 - 80 80 - 100 100 - >
                       
       
Buy signalIJH
             
       
Buy signalQQQ
Sell signallqd
Buy signalicf
         
       
Buy signalONEQ
Buy signaldia
Sell signalshy
         
   
Sell signalhyg
Buy signaliwm
Buy signalijr
Buy signalgcc
Buy signalrsp
         
   
Sell signalEEM
Buy signalefa
Buy signalxlg
Buy signalief
Sell signaldvy
   
Buy signalGSG
   
 
Sell signalfxe
Buy signalgld
Sell signalVOOG
Buy signalSPY
Sell signalagg
Buy signaltlt
Buy signalVOOV
Buy signaldx/y
Buy signalUSO
   
< - -100 -100 - -80 -80 - -60 -60 - -40 -40 - -20 -20 - 0 0 - 20 20 - 40 40 - 60 60 - 80 80 - 100 100 - >

 

AGG iShares US Core Bond ETF
USO United States Oil Fund
DIA SPDR Dow Jones Industrial Average ETF
DVY iShares Dow Jones Select Dividend Index ETF
DX/Y NYCE U.S.Dollar Index Spot
EFA iShares MSCI EAFE ETF
FXE Invesco CurrencyShares Euro Trust
GLD SPDR Gold Trust
GSG iShares S&P GSCI Commodity-Indexed Trust
HYG iShares iBoxx $ High Yield Corporate Bond ETF
ICF iShares Cohen & Steers Realty ETF
IEF iShares Barclays 7-10 Yr. Tres. Bond ETF
LQD iShares iBoxx $ Investment Grade Corp. Bond ETF
IJH iShares S&P 400 MidCap Index Fund
ONEQ Fidelity Nasdaq Composite Index Track
QQQ Invesco QQQ Trust
RSP Invesco S&P 500 Equal Weight ETF
IWM iShares Russell 2000 Index ETF
SHY iShares Barclays 1-3 Year Tres. Bond ETF
IJR iShares S&P 600 SmallCap Index Fund
SPY SPDR S&P 500 Index ETF Trust
TLT iShares Barclays 20+ Year Treasury Bond ETF
GCC WisdomTree Continuous Commodity Index Fund
VOOG Vanguard S&P 500 Growth ETF
VOOV Vanguard S&P 500 Value ETF
EEM iShares MSCI Emerging Markets ETF
XLG Invesco S&P 500 Top 50 ETF
   

 

Long Ideas

Symbol Company Sector Current Price Action Price Target Stop Notes
CENTA Central Garden & Pet Company Household Goods $39.11 mid-to-hi 30s 48 31 4 for 5'er, favored HOUS sector, LT pos peer RS, spread quad top, buy on pullback
NVDA NVIDIA Corporation Semiconductors $210.96 220 - 240 300 204 4 for 5'er, top third of Semis matrix, pos. ST Mkt and Peer RS, ATH on 10/2, Earn. 11/17
SN SharkNinja, Inc. Household Goods $196.38 hi 170s - 180s 222 156 5 for 5'er, top 10% of HOUS sector matrix, multiple buy signals, Earn. 11/4
URBN Urban Outfitters, Inc. Retailing $86.55 79 - 85 99 71 4 for 5'er w/recent pos. trend change, Pos. LT Mkt. and Peer RS, Top quartile of Retail matrix, Matched ATH on 10/13.
ASH Ashland Inc. Chemicals $72.99 hi 60s - mid 70s 86 62 5 for 5'er, top 10% of CHEM sector matrix, RS buy signal, bearish signal reversal, 2.4% yield, Earn. 11/3
SWK Stanley Black & Decker, Inc. Machinery and Tools $99.24 hi 80s - mid 90s 111 75 4 for 5'er., top 20% of MACH sector matrix, quad top, 3.6% yield Earn. 11/4
WDAY Workday Inc. Software $209.99 low 190s to hi 200s 230 178 4 for 5'er, Top half of SOFT sector matrix, Pos. LT Mkt. RS, Pos. Trend.
BBY Best Buy Co., Inc. Retailing $99.87 low-to-mid $90s 119 76 4 for 5'er, top 20% of RETA sector matrix, one box from market RS buy signal, 4.2% yield
RBRK Rubrik, Inc. Class A Software $128.74 lo 110 - mid 120 144 104 5 for 5'er, Top decile of Software matrix, Pos. LT Mkt. and Peer RS, Pos. trend.
PANW Palo Alto Networks Inc Software $380.55 360s - 380s 472 308 4 for 5'er, top half of favored SOFT sector matrix, LT pos peer RS,
WSM Williams-Sonoma, Inc. Retailing $252.47 240s - 250s 344 212 5 for 5'er, top 25% of RETA sector matrix, LT pos peer & mkt RS, R-R>2.0, Earn. 11/18

Short Ideas

Symbol Company Sector Current Price Action Price Target Stop Notes

Follow-Up Comments

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NDW Spotlight Stock

 

WSM Williams-Sonoma, Inc. R ($248.80) - Retailing - WSM is a 5 for 5'er that ranks in the top quartile of the retailing sector matrix and has been on peer and market RS buy signals since 2023. After falling to a sell signal in September, WSM found support at $200 and rallied, returning to a buy signal earlier this month when it broke a double top at $252. Long exposure may be added in the $240s to $250s and we will set our initial stop at $212, which would take out two levels of support on WSM's default chart. We will use the bullish price objective, $344, as our target price, giving us a reward-to-risk ratio north of 2.0. WSM also carries a 1.2% yield and is expected to report earnings on 11/18.

 
260.00                                                   X     260.00
256.00                                                   X     256.00
252.00                                           X       X     252.00
248.00                                           X O X   X     248.00
244.00                                   X       8 O X O X     244.00
240.00                                   X O     X O X O X     240.00
236.00                                   X O     X O X O A   Mid 236.00
232.00                                   X 7 X   X O X O X     232.00
228.00                                   X O X O X O X O X     228.00
224.00                                   X O X O X O   9 X     224.00
220.00                                   X O X O X     O       220.00
216.00                                   X O   O               216.00
212.00                       •           X                     212.00
208.00                       X •     X   X                     208.00
204.00                   X   X O •   X O X                     204.00
200.00                   X O X O   • X O X                     200.00
198.00                   X O X O     X 6                       198.00
196.00               X   X O   O     X                       Bot 196.00
194.00 •         X   X O X     O     X                         194.00
192.00   •       X O X O X     O     X                         192.00
190.00     •     X O X O     • O     X                         190.00
188.00       •   X O X     •   O X   X                         188.00
186.00         • X O     •     O X O X                   •     186.00
184.00 O X   X   X     •       O X O X                 •       184.00
182.00 O X O X O X   •         O X O X               •         182.00
180.00 O X O X O X •           5 X O X             •           180.00
178.00 O X 4 • O •             O X O X           •             178.00
176.00 O • •   •               O   O X         •               176.00
174.00 •                           O X       •                 174.00
172.00                             O X     •                   172.00
170.00                             O X   •                     170.00
168.00                             O X •                       168.00
166.00                             O •                         166.00

 

 

DDOG Datadog Inc Class A ($280.24) - Software - Shares of DDOG broke a double top at $280 to move back to a buy signal. The 5 for 5'er regained near-term relative strength in September, putting it firmly back into buy territory for now. From here, initial support lies at $256 then $244, with initial resistance found at $300 from all-time highs.
TGT Target Corporation ($147.82) - Retailing - TGT broke a triple bottom at $150 for a second sell signal since peaking at $170 in August as shares fell to $148. The stock continues to remain at 3 for 5'er with a positive trend and positive near-term market and peer RS. From here, the bullish support line sits at $144, while additional can be found at $134.
VSXY Victoria's Secret & Company ($94.57) - Retailing - VSXY broke a triple top at $94 for a second buy signal as shares rallied to $96. The stock has maintained a 5 technical attribute rating since late September after seeing the trend flip back to positive and the market and peer RS charts return to Xs, highlighting near-term strength. Okay to consider here on the breakout or on a pullback to the upper $80s. Initial support lies in the $86 to $87 range, while additional can be found in the lower $80s.

The option suggestions featured here are pulled from the NDW Options Ideas tool. These are just a sample of the ideas that can be found there. The Options Idea tool contains numerous additional income and speculative plays. It also offers relative strength-based screens targeting the highest (and lowest) relative strength stocks and ETFs that have recently moved counter to their longer-term trend. To access or subscribe to the Options Ideas tool, click here.


Call

Chubb Ltd (CB) Jan 15 $350 Call

Additional Data:  
Bid/Ask Spread 11.96%
Delta 63.7
Gamma 1.08
Implied Volatility 19.90%
Expiry Date 81
Earnings Date 2/2/2027

Put

CIENA Corp (CIEN) Jan 15 $340 Put

Additional Data:  
Bid/Ask Spread 4.91%
Delta -42.99
Gamma 0.34
Implied Volatility 74.66%
Expiry Date 81
Earnings Date 12/10/2026

Income

Spotify Technology (SPOT) Nov 27 $535 Short Put

Additional Data:  
Ann. Static Return 23.45%
Bid/Ask Spread 33.51%
Delta 24.64
Gamma -0.45
Implied Volatility 38.48%
Expiry Date 32
Earnings Date 2/9/2027

 

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