Daily Equity & Market Analysis
Published: Feb 05, 2026
This content is for informational purposes only. This should not be construed as solicitation. The general public should consult their financial advisor for additional information related to investment decisions.

Daily Summary

Staples vs Discretionary Movement: Time to Play Defense?

With staples recently breaking out while discretionary stocks have broken down, is it time to play defense within portfolios?

NDW Prospecting: Volatility Clusters and the Effect of Missing the Best and Worst Market Days

With volatility on the rise, we update our study that looks at the effect of missing the most extreme market days and how these days tend to cluster.

Weekly Video

Weekly Rundown Video – Feb 4, 2026

Weekly rundown with NDW analyst team covering all major asset classes.

Weekly rundown with NDW analyst team covering all major asset classes.

Markets are always in flux, with strength moving between offensive and defensive areas. Among the most important signs of risk-on versus risk-off movement is the relationship between consumer staples and consumer discretionary stocks. With staples recently breaking out while discretionary stocks break down, is it time to play defense within portfolios?

Consumer Staples were previously one of the market’s biggest laggards, with the State Street Consumer Staples Select Sector SPDR ETF (XLP) falling 1.2% in 2025. However, XLP is now up 12% YTD, outpacing the S&P 500 by 11.4% while setting all-time highs. Prior to 2026, XLP’s best return through February 4th was 5.5%, meaning the group is more than doubling its previous best start. While a rising Staples group could signal some flight to safety, the market has historically performed better after strong starts from staples. Specifically, if XLP is positive through 2/4, SPX averages an 11.7% return the rest of the year, with 100% of previous instances ending higher. Extremely strong starts from XLP, such as 2019 and 2013, were even stronger signals in favor of the market. Meanwhile, XLP generally underperformed SPX and XLY following those starts, which is positive for risk-on areas.

Looking at the sector on a relative basis, staples have shined even brighter recently. XLP regained near-term strength on its relative strength chart versus the State Street Consumer Discretionary Select Sector SPDR ETF (XLY). It hasn’t just been the largest companies driving the movement either. Consumer Staples have demonstrated strength on an equally weighted basis, with the Invesco S&P Equal Weight Consumer Staples ETF (RSPS) seeing notable technical improvement. The fund just moved to a positive trend and completed a buy signal for the first time since 2022. Additionally, it earned near-term strength versus the Invesco S&P Equal Weight Consumer Discretionary ETF (RSPD). Periods where staples showed long-term strength over discretionary, such as 2007 – 2009 and 2022, coincided with considerable weakness. While RSPD and XLY maintain long-term strength versus staples for now, further movement would be extremely notable, making the two RS charts worth monitoring closely in the coming months.

Recent moves towards staples have been notable not only for the magnitude of outperformance but also the speed at which they did so. There have been 19 other instances in which XLP has outperformed XLY by 10% or more over a month. The returns for both ETFs following those instances were muted, with XLP averaging a one-year gain of only 0.75% while XLY wasn’t much better at 3.57%. However, our current market still favors discretionary for the time being, as XLY holds a 4.63 fund score that is 1.57 points higher than that of XLP— a clear distinction from environments like 2007/2008. When XLY demonstrated a higher fund score than XLP despite a month of underperformance, XLY averaged a more robust one-year return of 9.29%.

The recent flight to staples has been noteworthy, but the long-term picture for domestic equities and risk-on areas like consumer discretionary remains more positive than not, especially relative to defensive groups. Staples still hold the bottom of DALI’s sectors rankings while Domestic Equities are tied with International Equities in first place. Additionally, staples are heavily overextended, as XLP’s current 160% overbought reading is the highest in its 26-year history. Consequently, staples remain more of an area to monitor, particularly if things continue moving to the downside.

 

Volatility has been on the rise recently – the S&P 500 Volatility Index (VIX) has given six consecutive buy signals on its default P&F chart and broke above 20 in Thursday’s trading. Meanwhile, the S&P 500 (SPX) is on the verge of falling into negative territory for the year and the Nasdaq-100 (NDX) is down almost 1.5% (through 2/4). With the VIX rising and worries about a bubble threatening to upend the AI trade we thought this would be an opportune time to update our study that looks at the effect of missing the most extreme market days and how these days tend to cluster.

At one point or another, most of us have been told that a small number of the best market days account for the lion's share of any given year’s return. And therefore, the theory goes, investors should be always invested to avoid missing these days and the occasional sharp downturn is just a fact of life. Purveyors of this sentiment seemingly view these extreme days as unconnected events that occur in a vacuum. But the best days often occur in close temporal proximity to the worst days and therefore if one were to miss the best days, one might also miss the worst days. The image below shows the best and worst days for the Dow Jones Industrial Average (.DJIA) since 1985.  Note that three months – October 1987, October 2008, and March 2020 – account for half of the most extreme days in the last 40+ years.

So, is there any truth to the “best days” theory? If the good days and bad days are clustered together, would we be better off if we missed these whipsaws altogether? To answer these questions, we’ve examined a few hypothetical scenarios. The first is simply buying and holding the Dow from 12/31/84 – 2/4/2026, which would have returned 3,985%. The other three scenarios are summarized below:

Missing the Worst 20 Days - In the green table below, we applied the concept of perfect market timing and side-stepping just the 20 worst-performing days in the DJIA.  No doubt about it, the performance would have dramatically improved to the tune of more than 17,000% better than the buy-and-hold option.  Said another way, a $100,000 initial investment would have grown to more than $21 million since 1985. 

Missing the Best 20 Days - Taking it to the other extreme, what if you had the bad luck to miss the 20 best historical days in the Dow?  In the red table below, you'll find that missing out on the best days, but still suffering through the worst, resulted in an underperformance of approximately than 3,000% over the last 40+ years. 

Missing Both the Best 20 & Worst 20 Days – Realizing that these extreme days typically occur in clusters, we have also shown what would happen if you were to miss both the best 20 days and the worst 20 days.  Interestingly, side-stepping all 40 of these days provides a better return when compared to simply buying and holding. This hypothetical portfolio would be up 5,908%, outperforming the buy-and-hold scenario by about 1,900%.

What does all of this mean to an average investor? What good does it do to know that the most extreme days are clustered together and that, historically, you’ve been better off if you missed both the best and the worst of them?

Well, the most volatile periods have tended to come in down markets. This begs the question “What is a down market?” Some have quantified it using moving averages, another way to quantify it is using the NYSE Bullish Percent (^BPNYSE).

The 30%, and below, level has been looked at as the “green zone” on the BPNYSE, and we have historically seen some of the best buying opportunities come from below the 30% level; however, trips to these levels are often uncomfortable.  One way to quantify the “uncomfortable” nature of the markets while the BPNYSE is at or below 30% is simply by looking at the market's standard deviation (or volatility). For starters, going back to February 1997 the BPNYSE has only spent about 5% of the time at 30% or below, while the BPNYSE sits between 30 and 70 a little more than 70% of the time. 

While the bulk of the past 28 years has been spent between 30% and 70%, an outsized portion of the volatility has come below the 30% level.  When the BPNYSE is between 30% and 70% the annualized standard deviation of the S&P 500 has been 17.15%; however, while the BPNYSE has been below 30% the standard deviation has been over 48%...almost three times as high. We can also see that while the "up days" outnumber the "down days" when the BPNYSE is in the 30-70 or 70+ level but when the BPNYSE is below 30 down days have outnumbered up days. 

It may be hard to reconcile the idea that the BPNYSE being below 30% is a highly volatile state for the market, but it also offers some of the best buying opportunities. But, as the saying goes “the time to buy is when there’s blood in the streets” and blood in the streets means panic, which means volatility. Of course, it is preferable if you’ve managed not to be one of those bleeding.

Said another way, if you’re able to enter the market after panic has subsided you can generate some truly amazing returns coming off the bottom. However, it can be a risky proposition because these extreme up- and down-days are often clustered closely together. This was perfectly illustrated a few years ago as six of the largest single-day moves in history occurred in consecutive trading days from 3/13/20 – 3/18/20. On the other hand, if we were simply able to sidestep these periods of heightened volatility, on average, we would also come out ahead of a simple buy-and-hold strategy. 

Currently, the BPNYSE sits at 48, right in the middle of the 30 – 70 range where it spends most of its time, suggesting we can expect average levels of volatility.

Market Distribution Table The Distribution Report below places Major Market ETFs and Indices into a bell curve style table based upon their current location on their 10-week trading band.

The middle of the bell curve represents areas of the market that are "normally" distributed, with the far right being 100% overbought on a weekly distribution and the far left being 100% oversold on a weekly distribution.

The weekly distribution ranges are calculated at the end of each week, while the placement within that range will fluctuate during the week. In addition to information regarding the statistical distribution of these market indexes, a symbol that is in UPPER CASE indicates that the RS chart is on a Buy Signal. If the symbol is dark Green then the stock is on a Point & Figure buy signal, and if the symbol is bright Red then it is on a Point & Figure sell signal.

 

Average Level

19.78

< - -100 -100 - -80 -80 - -60 -60 - -40 -40 - -20 -20 - 0 0 - 20 20 - 40 40 - 60 60 - 80 80 - 100 100 - >
                       
       
Buy signalshy
             
       
Sell signaldx/y
   
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< - -100 -100 - -80 -80 - -60 -60 - -40 -40 - -20 -20 - 0 0 - 20 20 - 40 40 - 60 60 - 80 80 - 100 100 - >

 

AGG iShares US Core Bond ETF
USO United States Oil Fund
DIA SPDR Dow Jones Industrial Average ETF
DVY iShares Dow Jones Select Dividend Index ETF
DX/Y NYCE U.S.Dollar Index Spot
EFA iShares MSCI EAFE ETF
FXE Invesco CurrencyShares Euro Trust
GLD SPDR Gold Trust
GSG iShares S&P GSCI Commodity-Indexed Trust
HYG iShares iBoxx $ High Yield Corporate Bond ETF
ICF iShares Cohen & Steers Realty ETF
IEF iShares Barclays 7-10 Yr. Tres. Bond ETF
LQD iShares iBoxx $ Investment Grade Corp. Bond ETF
IJH iShares S&P 400 MidCap Index Fund
ONEQ Fidelity Nasdaq Composite Index Track
QQQ Invesco QQQ Trust
RSP Invesco S&P 500 Equal Weight ETF
IWM iShares Russell 2000 Index ETF
SHY iShares Barclays 1-3 Year Tres. Bond ETF
IJR iShares S&P 600 SmallCap Index Fund
SPY SPDR S&P 500 Index ETF Trust
TLT iShares Barclays 20+ Year Treasury Bond ETF
GCC WisdomTree Continuous Commodity Index Fund
VOOG Vanguard S&P 500 Growth ETF
VOOV Vanguard S&P 500 Value ETF
EEM iShares MSCI Emerging Markets ETF
XLG Invesco S&P 500 Top 50 ETF
   

 

Long Ideas

Symbol Company Sector Current Price Action Price Target Stop Notes
LAMR Lamar Advertising Company Media $128.31 120s - low 130s 158 110 4 for 5'er, top half of MEDI sector matrix, LT pos peer & mkt RS, spread triple top 4.8% yield, Earn 2/20
BCO The Brink's Company Protection Safety Equipment $128.63 mid 110s - low 120s 152 104 5 for 5'er, top half of PROT sector matrix, LT pos peer & mkt RS, spread triple top, R-R>2.0, Earn. 2/25
WFC Wells Fargo & Company Banks $93.14 mid 80s - low 90s 128 76 5 for 5'er, top 25% of BANK sector matrix, LT pos peer & mkt RS, buy on pullback, R-R~3.0
JPM J.P. Morgan Chase & Co. Banks $317.27 lo 300s - mid 320s 380 256 5 TA rating, top 25% of favored BANK sector matrix, LT RS buy, LT pos trend, buy-on-pullback
ENVA Enova International Inc Finance $155.72 hi 150s - 160s 190 142 5 for 5'er, 2 of 78 in FINA sector matrix, LT pos peer & mkt RS
EWBC East West Bancorp, Inc. Banks $117.66 mid 100s - mid 110s 157 92 4 for 5'er, top third of favored BANK sector matrix, LT pos peer RS, one box from mkt RS buy, spread quad top
ULTA Ulta Beauty, Inc. Retailing $678.64 632 - hi 600s 840 568 4 TA rating, top 10% of RETA sector matrix, LT RS buy, consec buy signals
APTV Aptiv PLC Autos and Parts $81.01 hi 70s - low 80s 100 69 5 for 5'er, top half of AUTO sector matrix, successful trend line test
GS Goldman Sachs Group, Inc. Wall Street $913.30 mid-800s - mid-900s 1416 736 5 TA rating, top 10% of WALL sector matrix, LT RS buy, LT pos trend, buy-on-pullback

Short Ideas

Symbol Company Sector Current Price Action Price Target Stop Notes

Removed Ideas

Symbol Company Sector Current Price Action Price Target Stop Notes
ETR Entergy Corporation Utilities/Electricity $96.83 low-to-mid 90s 107 86 Removed for earnings (2/12).
HWC Hancock Whitney Corp Banks $73.65   90 59 Moved into overbought territory. Raise stop to $59.

Follow-Up Comments

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NDW Spotlight Stock

 

GS Goldman Sachs Group, Inc. ($894.60) R - Wall Street - GS has a 5 for 5 TA rating and sits near the top of the wall street sector RS matrix. The stock has maintained an RS buy signal against the market since mid-2024 and been in a positive trend since last May. The recent chart action saw GS notch a new all-time high earlier this year before retracting back to its current position near the middle of its trading band. The long-term weight of the evidence remains favorable, allowing this to serve as a buy-on-pullback opportunity. Exposure may be considered in the mid-$800s to mid-$900s. Our initial stop will be positioned at $736, which would violate multiple support levels on the default chart. The bullish price objective of $1416 will serve as our price target.

 
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976.00                                                 X       976.00
960.00                                                 X O     960.00
944.00                                                 X O     944.00
928.00                                                 1 O     928.00
912.00                                                 X 2     912.00
896.00                                                 X O   Mid 896.00
880.00                                                 X       880.00
864.00                                                 X       864.00
848.00                                                 X       848.00
832.00                                         X       C       832.00
816.00                         X               X O X   X       816.00
800.00                         X O X       X   X O X O X       800.00
792.00                         X O X O     X O X O X O X       792.00
784.00                         X O X O     X O X O X O X       784.00
776.00                         X A   O X   X B X O X O X     Bot 776.00
768.00                         X     O X O X O   O   O X       768.00
760.00                         X     O X O X         O         760.00
752.00                     X   X     O X O X                   752.00
744.00                 X   X O X     O   O                     744.00
736.00             X   X O X O X                               736.00
728.00             X O X O X 9                                 728.00
720.00         7   X O X O X                                   720.00
712.00         X O X 8 X O                                     712.00
704.00         X O X O X                                       704.00
696.00         X O   O                                         696.00
688.00         X                                               688.00
680.00         X                                               680.00
672.00         X                                               672.00
664.00         X                                               664.00
656.00         X                                               656.00
648.00         X                                               648.00
640.00         X                                             640.00
632.00         X                                             632.00
624.00         6                                             624.00
616.00   X   X                                             616.00
608.00   X O X                                             608.00
600.00     X O X                                             600.00
592.00     X O X                                             592.00
584.00     X O                                               584.00
576.00     X                                                 576.00
568.00     X                                                 568.00
560.00     5                                                 560.00
552.00     X                                                 552.00
544.00     X                                                 544.00
536.00     X                                                 536.00
528.00     X                                                 528.00
520.00 X   X                                                 520.00
512.00 X O X                                                 512.00
504.00 X O X                                                 504.00
496.00 X O X                                                 496.00
488.00 X O X                                                 488.00
480.00 X O                                                   480.00
472.00 X                                                     472.00
464.00 X                                                     464.00
456.00 X                                                     456.00
448.00 X                                                     448.00
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AFL AFLAC Incorporated ($118.00) - Insurance - AFL shares moved higher today to break a spread quadruple top to hit a new all-time high and mark its third consecutive buy signal. This 4 for 5'er has been in a positive trend since August 2022 and on an RS buy signal versus the market since October 2022. AFL shares are now trading above the top of their trading band, so look for pullbacks before entering. From here, support is offered at $106 and $108.
AMZN Amazon.com Inc. ($222.69) - Retailing - AMZN broke a double bottom at $224, ending a series of buy signals that began in April 2025. The stock continues to maintain a 4 technical attribute rating, but the stock has fallen into the bottom half of the Retailing sector matrix. Support lies at current chart levels, while additional can be found in the $212 to $216 range and $200, the bullish support line.
CAH Cardinal Health, Inc. ($228.70) - Drugs - CAH reversed back into Xs to complete a double top break at $224, marking its sixth consecutive buy signal and a new intraday all-time high above $228. The 5 for 5'er ranks fifth in the drugs sector matrix. The weekly OBOS indicates that the stock is in overbought territory, so wait for the 10-week trading band to normalize before considering. Initial support is at $208, with additional support $196.
CRML Critical Metals Corp. ($10.63) - Metals Non Ferrous - CRML was down more than 18% on Thursday and fell to a negative trend when it broke a double bottom at $12.50. The negative trend change will drop the stock to an unfavorable 2 for 5'er. From here, the next level of support sits at $7.
DRI Darden Restaurants, Inc. ($212.79) - Restaurants - DRI broke a double top at $216 for a fourth buy signal since November 2025. The stock has been a 4 for 5'er since moving back into a positive trend in mid-December, and the breakout brings the chart to its highest level since July 2025. Okay to consider on a pullback to upper $190 to mid $200 range. Initial support lies at $196, while additional can be found in the lower $180s.
EL Estee Lauder Companies ($96.66) - Household Goods - Shares of EL broke a double bottom at $112 after plummeting on earnings, endings its streak of three consecutive buy signals. Today's move also saw the stock move into a negative trend and lose its near-term market relative strength. Meanwhile, it might lose its near-term peer relative strength. For now, the stocks appear it will be a 3 for 5'er, but further movement could take it down into sell territory as a 2 for 5'er. From here, support lies in the mid $80s.
ERO Ero Copper Corp. ($31.54) - Metals Non Ferrous - ERO was down more than 10% following its earnings release on Thursday and gave an initial sell signal when it broke a double bottom at $32. The outlook for the stock remains positive, however, as ERO is a 5 for 5'er that ranks in the top third of the non-ferrous metals sector matrix. From here, the next level of support sits at $28.
GOOGL Alphabet Inc. Class A ($330.56) - Internet - GOOGL returned to a sell signal with intraday action on 2/5 as markets digested the firms earnings reported after close on the 4th. Despite the negative development, shares of this perfect 5/5'er rallied throughout the day, actually besting broader domestic equities the the trading day wrapped up. All this to say, the technical picture remains largely constructive at the time of this writing... but it is worth noting that markets are seeing risk-on assets take a bit of a back seat so far in February. This will be a point to watch in the near-term.
MCK McKesson Corporation ($969.55) - Drugs - MCK moved higher to complete a double top break at $896, marking a new intraday all-time high above $960. The 5 for 5'er has been on a market RS buy signal since early 2022 and ranks in the top half of the drugs sector matrix. The weekly OBOS indicates that the stock is in overbought territory, so wait for the 10-week trading band to normalize before considering. Initial support is at $792, with additional support at $736.
MS Morgan Stanley ($175.98) - Wall Street - MS shares fell today to break a double bottom at $176 to mark its second consecutive sell signal. This 5 for 5'er has been in a positive trend since May 2025 and on an RS buy signal versus the market since June 2013. MS shares are trading near the middle of their ten-week trading band. From here, support is offered at $174.
QCOM QUALCOMM Incorporated ($135.34) - Semiconductors - QCOM fell Thursday to break a double bottom at $144 before falling to $134 intraday. This 1 for 5'er moved to a negative trend in January and has now given two consecutive sell signals breaking through all support since last April. The technical picture is weak and deteriorating. The stock is now in a heavily oversold position, highlighting a sell-on-rally opportunity. Overhead resistance may be seen at $152.
SCCO Southern Copper Corporation ($189.46) - Metals Non Ferrous - SCCO gave an initial sell signal Thursday when it broke a double bottom at $186. The outlook for the stock remains positive as SCCO is a 5 for 5'er that ranks in the top half of the non-ferrous metals sector matrix. From here, the next level of support sits at $176.
SPHR Sphere Entertainment Co. ($88.87) - Leisure - SPHR reversed into Os and broke a spread triple bottom at $90 as shares fell to $88, marking thier lowest level since December 2025. The stock continues to maintian a 5 TA rating as well as in the top quintile of the Leisure sector matrix. Support for the stock now lies at $86 as well as at $81.
YUM Yum! Brands, Inc. ($160.28) - Restaurants - YUN broke a double top at $162 for a third buy signal and to match the all-time chart high. YUM has been a 3 for 5'er since moving back into a positive trend in December 2025, and the stock currently ranks within the top half of the Restaurants sector matrix. Okay to consider here on the breakout or on a pullback to the lower $150s. Initial support lies at $150, while additional can be found at $142 and $138.

 

Daily Option Ideas for February 5, 2026

Calls
New Recommendations
Name Option Symbol Action Stop Loss
The Charles Schwab Corporation - $102.40 SCHW2615E105 Buy the May 105.00 calls at 5.05 96.00
Follow Ups
Name Option Action
Gilead Sciences, Inc. ( GILD) Mar. 125.00 Calls Raise the option stop loss to 22.20 (CP: 24.20)
CME Group, Inc. ( CME) Mar. 270.00 Calls Raise the option stop loss to 26.90 (CP: 28.90)
Archer-Daniels-Midland Company ( ADM) Mar. 62.50 Calls Stopped at 4.40 (CP: 3.90)
J.P. Morgan Chase & Co. ( JPM) Apr. 310.00 Calls Stopped at 17.55 (CP: 14.95)
State Street Corporation ( STT) May. 125.00 Calls Stopped at 9.50 (CP: 8.90)
The TJX Companies, Inc. ( TJX) Apr. 145.00 Calls Raise the option stop loss to 11.15 (CP: 13.15)
Puts
New Recommendations
Name Option Symbol Action Stop Loss
General Mills, Inc. - $48.17 GIS2618R47.5 Buy the June 47.50 puts at 2.70 55.00
Follow Up
Name Option Action
Toast, Inc. Class A ( TOST) Feb. 35.00 Puts Raise the option stop loss to 5.60 (CP: 7.60)
Altria Group Inc. ( MO) Jun. 60.00 Puts Stopped at 66.00 (CP: 65.16)
Covered Writes
New Recommendations
Name Option Sym. Call to Sell Call Price Investment for 500 Shares Annual Called Rtn. Annual Static Rtn. Downside Protection
Dollar General Corp. $ 149.25 DG2615E150 May. 150.00 10.05 $ 68,331.05 32.07% 22.93% 5.85%
Still Recommended
Name Action
Alcoa Inc. ( AA) - 58.16 Sell the March 60.00 Calls.
Intel Corporation ( INTC) - 48.60 Sell the May 49.00 Calls.
The Gap, Inc. ( GAP) - 29.01 Sell the March 29.00 Calls.
Brinker International Inc ( EAT) - 162.06 Sell the April 165.00 Calls.
The Following Covered Write are no longer recommended
Name Covered Write
Citigroup, Inc. ( C - 117.43 ) April 120.00 covered write.

 

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