Daily Equity & Market Analysis
Published: Sep 22, 2025
This content is for informational purposes only. This should not be construed as solicitation. The general public should consult their financial advisor for additional information related to investment decisions.

Daily Summary

Communication Services Lead the Pack

Today we dive under the hood and discuss recent strength for communication services, our DALI leader.

Small Caps Crash the Party

The last several years have been spoiled with all-time highs, and while most of the market had joined in the fun, small caps had yet to do so… until now.

Weekly Video

Weekly Rundown Video - Sep 17, 2025

Weekly rundown with NDW analyst team covering all major asset classes.

Weekly rundown with NDW analyst team covering all major asset classes.

Points of relative strength on the domestic front have been largely consistent over the last year or so. In fact, the top four sectors within NDW’s DALI sector rankings have been the same (give or take some flip flop between the sectors) for going on one year at this point. This remains a tailwind for momentum focused strategies as leadership trends persist, a net positive for us trend followers as we move into the last quarter of the year. While momentum’s strength won’t be the topic of today’s report, we can look underneath the hood at one of the strongest sectors to discuss how you as an advisor should approach strong sectors around all-time highs.

Communication Services maintains its position in the first place within the sector rankings. No matter what way you slice it, broad sector representative XLC trades well in overbought territory at the time of this writing- clocking in with a weekly OBOS reading of ~119%. This marks the highest level since late 2024 during which META and other top-heavy tech- tilted options led the sector (and major markets higher). While it is certainly true that a strong asset can just get more overbought, the lack of support nearby (or even old resistance to look towards) makes garnering exposure around current levels a bit more difficult. From a pure technical perspective, the low $100’s mark as the next identifiable technical landmark, but pullbacks towards the 50-day MA at $110 are perhaps more likely. Remember, trading ranges can normalize two different ways- through price or by time. Strong assets typically follow the latter, so watch more sensitive charts for identifiable support levels as they emerge.

Most of the reason XLC is trading in heavily overbought territory has been a resurgence for Google, which has quickly stormed higher to new all-time highs and gained technical favor over the last few months. GOOGL is even more heavily overbought than previously mentioned XLC, currently holding a near 150% OBOS reading at the time of this writing. This marks a point only reached by the perfect 5/5’er only a handful of times over the last few decades (2015, 2010, 2007 to name a few) and would suggest that some near-term normalization could be in store. Those looking to pick up exposure could sell cash-secured puts to lock in a price at a comfortable range below current levels on constructive pullbacks (loosely between $225-$235) while generating some income in the event that trading ranges remain elevated over a predetermined time range.

While tech-focused names in the sector garner a majority of the overall interest, that isn’t to say that other areas of the sector aren’t strong. In fact, when it comes to overall participation across the 11 broad sectors, communication services sees the 2nd highest percentage of stocks (~62%) trading on a PnF buy signal, trailing only financials. Point being, much more than just the GOOGL and META of the world are advancing. Of interest for today’s piece will be T, which has surged back to life after a near-decade long slump. The 4/5’er trades on the cusp of $30 for the first time since 2017 and has support offered just below current levels at $26. It remains a technically actionable name for those looking to pick up exposure outside of growth focused communication services, and still pays you nearly 4% in dividends.

 

Small Caps Crash the Party

by Trevor Plesko

The last several years have been spoiled with all-time highs, and while most of the market had joined in the fun, small caps had yet to do so… until now. Last week ended a nearly four year streak of the Russell 2000 failing to close at a new all-time high, which is the second longest streak in the index’s history. During the almost four years in which the Russell 2000 didn’t set a high, the S&P 500 was up 42% while the Nasdaq-100 rose 50%, highlighting the persistent lag of small companies in recent years.  With the small cap dam potentially breaking loose, could we expect the group to reverse course?

Last week marked the twelfth instance in which it took the Russell 2000 longer than a year to close at a new all-time high.  Looking at the forward returns following previous streaks ending, the near-term performance of the index tends to be strong. The three-month return average was 8.3%, which is more than three times the historical three-month average return. However, long-term returns tend to slow down after that, with the six-month return barely higher than the three-month mark. While breakouts have often signaled short-term momentum, they haven’t necessarily indicated long-term strength

We know that small caps have seen renewed optimism in recent months, but which areas within the group have been driving the upside? The S&P Small Cap 600 is another small cap index that selectively focuses on more profitable companies in the small cap space. This year has seen a notable preference for the Russell 2000, with it outpacing the S&P index by more than 6%. The iShares Russell 2000 ETF (IWM) also holds a fund score that is a full point higher than iShares S&P SmallCap 600 Index Fund (IJR), showing their notable difference in relative strength as well. Outperformance in favor of the Russell is a potential sign that more speculative and less profitable growth stocks have led the way to the upside.

Comparing small cap growth and value funds furthers this notion, with the two groups looking noticeably different in strength. The iShares Russell 2000 Growth ETF (IWO) has an extremely strong fund score of 5.57, which is 1.82 points higher than the average small cap fund. Additionally, it holds a score direction of 5.16, highlighting its significant increase in strength. Meanwhile, the iShares Russell 2000 Value ETF (IWN) lags in comparison with a fund score of 3.29 and a score direction of 2.89.  While both small cap styles have improved in recent months, the magnitude of improvement from growth has been far greater than value.

Not only are there notable differences in the strength of small cap styles but also within different sectors of the group. Like the broader DALI rankings, the risk-on small cap sectors look the most attractive for the time being. Looking at the X lineup of small cap sector ETFs, Technology, Industrials, Discretionary are the three strongest by fund score. Meanwhile, defensive sectors like staples, healthcare, and utilities remain extremely weak with scores below one. For the time being, large caps continue to hold more long-term strength than small caps. However, there are still small cap areas that go toe-to-toe with large caps. The Invesco S&P SmallCap Industrials ETF (PSCI) holds a fund score of 5.49—almost half a point higher than the Industrial Select Sector SPDR Fund (XLI). Meanwhile, the Invesco S&P SmallCap Materials ETF (PSCM) is noticeably stronger than its large cap counterpart, driven partially by the small cap fund’s higher exposure to mining companies, which have been some of the market’s best performers this year.

It has yet to be seen whether the recent outperformance from small caps will manifest into long-term strength. However, risk-on areas and certain sectors within the small cap space make a compelling addition for portfolios hoping to ride the small cap wave.  

Market Distribution Table The Distribution Report below places Major Market ETFs and Indices into a bell curve style table based upon their current location on their 10-week trading band.

The middle of the bell curve represents areas of the market that are "normally" distributed, with the far right being 100% overbought on a weekly distribution and the far left being 100% oversold on a weekly distribution.

The weekly distribution ranges are calculated at the end of each week, while the placement within that range will fluctuate during the week. In addition to information regarding the statistical distribution of these market indexes, a symbol that is in UPPER CASE indicates that the RS chart is on a Buy Signal. If the symbol is dark Green then the stock is on a Point & Figure buy signal, and if the symbol is bright Red then it is on a Point & Figure sell signal.

 

Average Level

45.42

< - -100 -100 - -80 -80 - -60 -60 - -40 -40 - -20 -20 - 0 0 - 20 20 - 40 40 - 60 60 - 80 80 - 100 100 - >
                       
               
Buy signalefa
     
               
Buy signalijr
     
             
Buy signalfxe
Buy signalief
     
             
Buy signaldvy
Buy signalshy
Buy signaliwm
   
             
Buy signalIJH
Buy signalVOOV
Buy signallqd
   
         
Sell signalUSO
 
Buy signalrsp
Buy signaldia
Buy signalQQQ
Buy signalVOOG
 
         
Sell signaldx/y
 
Buy signalgcc
Buy signalhyg
Buy signalSPY
Buy signalXLG
 
         
Sell signalicf
Buy signalgsg
Sell signaltlt
Buy signalagg
Buy signalONEQ
Buy signalEEM
Buy signalGLD
< - -100 -100 - -80 -80 - -60 -60 - -40 -40 - -20 -20 - 0 0 - 20 20 - 40 40 - 60 60 - 80 80 - 100 100 - >

 

AGG iShares US Core Bond ETF
USO United States Oil Fund
DIA SPDR Dow Jones Industrial Average ETF
DVY iShares Dow Jones Select Dividend Index ETF
DX/Y NYCE U.S.Dollar Index Spot
EFA iShares MSCI EAFE ETF
FXE Invesco CurrencyShares Euro Trust
GLD SPDR Gold Trust
GSG iShares S&P GSCI Commodity-Indexed Trust
HYG iShares iBoxx $ High Yield Corporate Bond ETF
ICF iShares Cohen & Steers Realty ETF
IEF iShares Barclays 7-10 Yr. Tres. Bond ETF
LQD iShares iBoxx $ Investment Grade Corp. Bond ETF
IJH iShares S&P 400 MidCap Index Fund
ONEQ Fidelity Nasdaq Composite Index Track
QQQ Invesco QQQ Trust
RSP Invesco S&P 500 Equal Weight ETF
IWM iShares Russell 2000 Index ETF
SHY iShares Barclays 1-3 Year Tres. Bond ETF
IJR iShares S&P 600 SmallCap Index Fund
SPY SPDR S&P 500 Index ETF Trust
TLT iShares Barclays 20+ Year Treasury Bond ETF
GCC WisdomTree Continuous Commodity Index Fund
VOOG Vanguard S&P 500 Growth ETF
VOOV Vanguard S&P 500 Value ETF
EEM iShares MSCI Emerging Markets ETF
XLG Invesco S&P 500 Top 50 ETF
   

 

Long Ideas

Symbol Company Sector Current Price Action Price Target Stop Notes
TSCO Tractor Supply Company Retailing $59.66 upper 50s 66 50 3 for 5'er, LT pos mkt RS, buy on pullback
HLT Hilton Worldwide Holdings Inc Leisure $268.61 260s - low 280s 364 216 5 TA rating, LT pos trend, consec buy signals, buy on pullback.
AMZN Amazon.com Inc. Retailing $231.48 200s - low 210s 240 178 4 for 5'er, LT pos peer & mkt RS, buy on pullback
PEGA Pegasystems Inc Software $59.68 low-to-mid 50s 79 42 5 for 5'er, top 20% of favored SOFT sector matrix, buy on pullback
FOXA Fox Corporation Class A Media $60.62 hi 50s - lo 60s 70 52 5 TA rating, LT pos trend, LT peer RS buy, shakeout completion, pos wkly mom
ACT Enact Holdings Inc Finance $38.47 mid-to-hi 30s 48 31 5 for 5'er, top half of favored FINA sector matrix, spread quad top, 2.2% yield
ETR Entergy Corporation Utilities/Electricity $88.67 mid-to-hi 80s 101 75 5 for 5'er, top 25% of EUTI sector matrix, triple top, buy on pullback, 2.7% yield
GIL Gildan Activewear Textiles/Apparel $56.18 low-hi $50s 80 43 5 TA rating, LT RS buy, LT pos trend, pos wkly and monthly mom, buy on pullback
EMR Emerson Electric Co. Machinery and Tools $132.34 hi 120s - lo 140s 175 114 5 TA rating, LT pos mkt RS, consec buy signals
EA Electronic Arts Inc. Leisure $173.09 160s - low 170s 218 140 3 for 5'er, top half of LEIS sector matrix, one box from RS buy, buy on pullback
GLNG Golar LNG Ltd Oil Service $39.16 lo-mid 40s 73 34 5 TA rating, consec buy signals, LT mkt RS, top 50% of OILS sector
HLI Houlihan Lokey Inc Banks $208.73 190s - low 200s 222 170 5 TA rating, top 20% of BANK sector matrix, LT mkt RS buy, price consolidation
ELF Elf Beauty Inc Household Goods $139.96 mid 120s - hi 130s 170 112 5 for 5'er, top 20% of HOUS sector matrix, spread triple top
ATO Atmos Energy Corp Gas Utilities $162.93 mid 150s - lo 170s 212 142 4 TA rating, near top of GUTI sector matrix, LT pos trend, consec buy signals
BN Brookfield Corp. Wall Street $71.81 mid-to-hi 60s 80 56 5 for 5'er, top 20% of WALL sector matrix, LT pos peer RS, shakeout to triple top
CEG Constellation Energy Corporation Utilities/Electricity $330.90 320s - 330s 396 280 3 for 5'er, top 25% of favored EUTI sector matrix, one box from mkt RS buy, bearish signal reversal
ORA Ormat Technologies, Inc. Utilities/Electricity $92.49 hi 80s - mid 90s 120 73 4 TA rating, top 33% of EUTI sector matrix, consec. buy signals, buy-on-pullback
MTG MGIC Investment Corporation Insurance $28.33 mid-hi 20s 42 21.50 5 TA rating, LT RS buy, LT pos trend, 2% yield
PWR Quanta Services, Inc. Building $388.58 hi 370s - 390s 476 340 5 for 5'er, top 33% of favored BUIL sector matrix, LT pos peer & mkt RS, triple top, good R-R
RKT Rocket Companies Inc Class A Finance $20.51 18 - 20 32.50 15.50 5 for 5'er, #1 of 72 in favored FINA sector matrix, triple top, R-R>2.0

Short Ideas

Symbol Company Sector Current Price Action Price Target Stop Notes

Removed Ideas

Symbol Company Sector Current Price Action Price Target Stop Notes
HAS Hasbro, Inc. Leisure $74.15 mid-to-hi 70s 96 64 HAS has fallen to a sell signal. OK to hold here. Maintain $64 stop.

Follow-Up Comments

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NDW Spotlight Stock

 

RKT Rocket Companies Inc Class A R ($19.99) - Finance - RKT is a 5 for 5'er that ranks first out of 72 names in the favored finance sector matrix. Earlier this month, RKT completed a shakeout pattern when it broke a triple top at $20 and reached a new multi-year at $22. The stock has subsequently pulled back to prior resistance, offering an entry point for long exposure. Positions may be added in the $18-20 range and we will set our initial stop at $15.50, the potential trend line violation on RKT's default chart. We will use the bullish price objective. $32.50, as our target price, giving us a reward-to-risk ratio north of 2.0.

 
              25                                            
22.00                                                 X     22.00
21.00   X                                             X     21.00
20.00 O X O                                           X     20.00
19.50 O X O                                   X   X   X     19.50
19.00 9 X O                                   X O X O X     19.00
18.50 O   A X                                 X O X O X     18.50
18.00     O X O                               X O X O X   Mid 18.00
17.50     O X O                               X O   9 X     17.50
17.00     O   O                           X   X     O       17.00
16.50         O                           X O X             16.50
16.00         O                           X O 8             16.00
15.50         B     X   X   X             X O X           15.50
15.00         O X   X O X O X O       X   X O X           15.00
14.50         O X O 3 O X O X O       X O X O             14.50
14.00         O X O X O X O X O       6 O X               14.00
13.50       O   C 2 O X O 4 O       X 7                 13.50
13.00           O X O   O X O X   X   X                   13.00
12.50           O X     O X O X O X O X                   12.50
12.00           O X     O   O X O X O X                 Bot 12.00
11.50             O X         O X O 5                     11.50
11.00             O X         O                         11.00
10.50             1                                         10.50
              25                                            

 

 

ALK Alaska Air Group Inc ($54.32) - Aerospace Airline - ALK broke a double bottom at $56 for a second sell signal since rallying to $65 earlier this month.. The move violates the bullish support line, which will drop the stock down to a 3 for 5'er, and places the market RS chart within 1% of reversing into a column of Os. Support lies at current chart levels, $55, while additional may be found at $51.
BIDU Baidu, Inc. (China) ADR ($137.28) - Internet - BIDU rose Monday to break a double top at $140, marking a fourth consecutive buy signal and a new multi-year high. This 5 for 5'er moved to a positive trend in August sits near the top of the favored internet sector RS matrix. The stock also just moved back to a back signal on its RS charts against the markets and its peer group. The weight of the technical evidence is favorable, however, BIDU is overbought. Initial support is seen at $132 with further support not seen until the upper $100s on the 1-point chart.
DLTR Dollar Tree, Inc. ($94.92) - Retailing - DLTR broke a double bottom at $94 for a second sell signal since rallying to $118 in August. The stock has fallen to a 1 for 5'er after seeing the peer and market RS charts reverse into Os earlier in September. From here, support lies at $93, while additional may be found at $85 and $87.
FI Fiserv, Inc. ($130.07) - Finance - FI shares moved lower today to break a double bottom at $130 to mark its second consecutive sell signal and complete a bearish triangle. This 2 for 5'er has been in a negative trend since July but on an RS buy signal since 2008. FI shares are trading below the middle of their ten-week trading band with a weekly overbought/oversold reading of -43%.
HWKN Hawkins Chemical Inc ($172.17) - Chemicals - HWKN fell to a sell signal Monday when it broke a double bottom at $168. The outlook for the stock remains positive, however, as HWK is a 5 for 5'er that ranks in the top decile of the chemicals sector matrix. From here, the next level of support on HWKN's chart sits at $164.
KMB Kimberly-Clark Corporation ($124.07) - Household Goods - Shares of KMB broke a spread triple bottom at $124 for its second consecutive sell signal. The stock has weakened from its highs this year, flipping its trend to negative and losing near-term market strength, bringing it down to an unacceptable 2 for 5’er. Those with long positions could look to sell the stock here. From here, initial support lies at $118 then $110.
NRG NRG Energy, Inc. ($170.00) - Utilities/Electricity - NRG reversed into Xs and broke a double top at $170 to complete a bullish catapult. The stock is a 5 for 5'er that ranks within the top half of the Electric Utilities sector matrix and is accompanied by a yield north of 1%. Okay to consider here on the breakout or on a pullback to $164 on the chart. Note the all-time chart high lies at $174. Initial support lies at $162, while the recent low resides at $142.
NVDA NVIDIA Corporation ($183.22) - Semiconductors - NVDA advanced Monday to break a double top at $182, ending a streak of consecutive sell signals. This 4 for 5'er moved to a positive trend in May and sits in the top third of the favored semiconductors sector RS matrix. The weight of the evidence remains strong and NVDA has normalized in price over the past few weeks. The stock is at overhead resistance at $184, and would provide further positive confirmation with a breakout at $186. Initial support can be seen at $170 and $166.
PHM PulteGroup, Inc. ($129.50) - Building - PHM broke a double bottom at $130, ending a series of buy signals that began in mid-April. The stock maintqins a 4 technical attribute rating and countinues to rank within the top third of the Building sector matrix. From here, support lies at $124, while additional may be found in the $108 to $112 range.
SNDK SanDisk Corp ($104.00) - Computers - SDSK rose Monday to break a double top at $104 before reaching $108 intraday. This marks a new all-time high for the 5 for 5'er that has been in a positive trend since June. The weight of the technical evidence is strong, however, the stock is in a heavily overbought position. Initial support is seen at $97.
TOST Toast, Inc. Class A ($38.66) - Restaurants - TOST reversed into Os and broke a double bottom at $38 for a third sell signal since peaking at $49. The stock has fallen to a 3 for 5'er following a market RS chart in mid-September. From here, support on the default chart resides at $29, while additional support may be found on the 0.50 point per box chart at $32 and $35.
Z Zillow Group Inc. Class C ($81.04) - Real Estate - Shares of Z broke a double bottom at $84, ending its streak of three consecutive buy signals. Today’s move also saw the stock move back to a negative trend, bringing it down a 4 for 5’er. While those with exposure can continue holding, the stock should be monitored for further deterioration. From here, support lies at $81 then again from $79 to $78.

 

Daily Option Ideas for September 22, 2025

Calls
New Recommendations
Name Option Symbol Action Stop Loss
Walmart Inc. - $102.82 O: 25L100.00D19 Buy the December 100.00 calls at 7.05 95.00
Follow Ups
Name Option Action
KKR & Co. L.P ( KKR) Dec. 140.00 Calls Stopped at 14.40 (CP: 13.80)
Puts
New Recommendations
Name Option Symbol Action Stop Loss
Abercrombie & Fitch Co. - $87.77 O: 25X90.00D19 Buy the December 90.00 puts at 10.60 96.00
Follow Up
Name Option Action
Starbucks Corporation ( SBUX) Nov. 90.00 Puts Stopped at 7.90 (CP: 7.90)
Knight-Swift Transportation Holdings Inc. ( KNX) Nov. 45.00 Puts Raise the option stop loss to 3.90 (CP: 5.90)
Applied Materials, Inc. ( AMAT) Dec. 180.00 Puts Stopped at 194.00 (CP: 200.35)
Covered Writes
New Recommendations
Name Option Sym. Call to Sell Call Price Investment for 500 Shares Annual Called Rtn. Annual Static Rtn. Downside Protection
Dell Technologies Inc Class C $ 131.94 O: 25K140.00D21 Nov. 140.00 6.95 $ 65,118.55 39.26% 25.80% 4.07%
Still Recommended
Name Action
MARA Holdings Inc. ( MARA) - 18.29 Sell the December 18.00 Calls.
Robinhood Markets, Inc. Class A ( HOOD) - 124.78 Sell the November 110.00 Calls.
SoFi Technologies Inc. ( SOFI) - 29.51 Sell the November 27.00 Calls.
Arista Networks Inc ( ANET) - 149.61 Sell the December 145.00 Calls.
United Airlines Holdings Inc. ( UAL) - 106.31 Sell the December 115.00 Calls.
Synchrony Financial ( SYF) - 76.59 Sell the December 77.50 Calls.
Invesco PLC ( IVZ) - 22.49 Sell the January 23.00 Calls.
Carnival Corporation ( CCL) - 30.52 Sell the December 32.00 Calls.
JFrog Ltd. ( FROG) - 49.78 Sell the December 50.00 Calls.
Delta Air Lines Inc. ( DAL) - 59.76 Sell the November 60.00 Calls.
The Following Covered Write are no longer recommended
Name Covered Write
No Additions to This Section

 

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