Daily Equity & Market Analysis
Published: May 22, 2025
This content is for informational purposes only. This should not be construed as solicitation. The general public should consult their financial advisor for additional information related to investment decisions.

Daily Summary

Point & Figure Pulse

Consumer Staples have weakened with the market's tariff fears lessening, so we review the sector’s current picture, in addition to providing actionable names.

NDW Prospecting: The Backyard Bullish Percent Indicator

In honor of Memorial Day, we wanted to present you with the cousin of the "Cocktail Party Bullish Percent," the "Backyard BBQ Bullish Percent" indicator.

Treasury Yields and Debt Worries

Long-term US Treasury yields are nearing multi-year highs buoyed by concerns about the US national debt.

Analyst Observations

Comments include: AAP, DKS, LB, LLY, MDT, MSTR, TPL, & URBN.

Daily Option Ideas

Call: Walmart Inc. (WMT), Put: Hewlett Packard Enterprise Company (HPE), Covered Write: Palantir Technologies (PLTR)

Weekly Video

Weekly Rundown Video- May 21, 2025

Weekly rundown with NDW analyst team covering all major asset classes.

Weekly rundown with NDW analyst team covering all major asset classes.

Beginners Series Webinar: Join us on Friday, May 23rd at 2 PM (ET) for our NDW Beginners Series Webinar. The week's topic is: Dynamic Asset Level Investing (DALI) and DALI Strategies. Register Here


Consumer Staples saw a rapid ascent in relative strength during the peak of the market’s tariff fears, with the flight to safety pushing them up to 6th place in DALI’s sector ranks. However, the group has shown deterioration as tariff concerns have slowly subsided, with the group falling back to DALI’s 7th rank after losing 21 signals so far in May. The group is within 2 signals of being overtaken by Basic Materials, at which point it would fall into firmer underweight territory. 

Within Asset Class Group Scores, the decline of Consumer Staples has been even sharper. Consumer Staples held an average score of 3.61—third best of the 11 major sectors—at its peak in April. The sector has since fallen nearly a full point to a score of 2.62—fourth worst of the eleven major sectors. The decline of staples is even starker when comparing it to its discretionary counterpart. Staples is back to ranking nearly a full point lower than the Discretionary Sector after moving ahead in February, serving as another sign of relative strength leadership returning to risk-on areas. 

The outperformance of the Consumer Discretionary sector over Consumer Staples in the last month has been quite notable. In fact, Consumer Discretionary Select Sector SPDR Fund (XLY) has bested the Consumer Staples Select Sector SPDR Fund (XLP) by 16.6% over the last month. There have only been 10 other clusters in which XLY sector has outperformed XLP by over 15% in a month, with the last time coming in June of 2023. Looking at those previous instances, returns over the next three months indicate the potential for a consolidating market in the near-term. However, the one-year returns are strong for both sectors, with each averaging a return north of 10% in addition to an 80% positive rate. One-year returns favor XLY, as it has outperformed XLP each of the last eight instances, but the first two occasions did see large outperformances from Staples. 

Broadly speaking, Staples has lost enough strength for it to no longer be a sector of focus. However, there are select companies within it offering high relative strength profiles. Our NDW Buy List offers high attribute names within each sector, and two strong names within Staples are Rollins, Inc (ROL) and Altria Group (MO). ROL is on its second consecutive buy signal after breaking a triple top at $57 at the end of April, marking an all-time high. The 5 for 5’er moved to a market RS buy signal last month and has been in a positive trend since 2003. Meanwhile, MO broke a double top at $60 earlier this month to reach a multi-year high. The 4 for 5’er moved to a peer RS buy signal in March and ranks in the top decile of its sector matrix. For income investors, note that MO is accompanied by an impressive yield of 6.81%. To see other names within our buy list, click HERE

 

Memorial Day weekend is upon us, and as in summers past, you will undoubtedly be frequenting several backyard BBQs, both this weekend and in the coming months. If your experiences have been anything like ours, you may have found that these parties can give some very helpful insight on investor sentiment. We have discussed the idea of the "Cocktail Party Bullish Percent” indicator in the past, as a way to gauge the general sentiment of your clients and the public about the market. So, in honor of Memorial Day, we wanted to present you with the cousin of the "Cocktail Party Bullish Percent," the "Backyard BBQ Bullish Percent" indicator. Keep it in the back of your mind as you head to any Memorial Day celebrations this weekend. Our prediction is that you will find yourself somewhere in the middle for most interactions.

Friends, family, and potential clients you see this weekend will also undoubtedly be curious about your take on the market, so we’ve included some notable recent developments below.

  • US equities sit at the top of the DALI asset class rankings after recently overtaking commodities.
  • Long-term US Treasury yields are sitting near multi-year highs as the 30-year yield index (TNX) crossed above 5% on Wednesday.
  • Volatility has fallen significantly over the last month, but the S&P 500 Volatility Index (VIX) gave a second consecutive buy signal and crossed above 20 on Wednesday.
  • While international equities rank third in the DALI asset class rankings, they continue to show signs of strength. The iShares MSCI EAFE ETF (EFA) and the iShares MSCI Emerging Markets ETF (EEM) both lead the S&P 500 by double digits year-to-date.
  • While we often associate summer with higher oil prices, currently crude oil (CL) is trading in the low $60s after hitting a multi-year low at $56 last month.
  • Expectations for a rate cut have shifted significantly. A month ago, the fed futures were pricing in about a 70% chance of a 25 basis point reduction in June. Now, the market is not pricing in a cut until September.

The US Treasury 10-year Yield Index (TNX) climbed 11 basis points on Wednesday, a relatively large one-day move, returning to a buy signal when it broke a double top at 4.6%. Meanwhile, further out on the yield curve, the 30-year yield index (TYX) was up a little more than 12 bps and reached a new 2025 high when it hit 5.05%, which puts it roughly 10 basis points below the high it reached in 2023. The spike in yields followed weak demand in yesterday’s 20-year bond auction.

TYX and TNX are both now at or near levels that have proven to be strong resistance over the last couple of years, so it is possible we could see consolidation or a move lower from here. However, both indices' charts currently show long-term yields trending higher and, as we discussed in yesterday’s Point & Figure Pulse, long-term bonds have a weak technical picture.

Since 2023, when the Fed finished its tightening cycle, there seems to have been a general belief that long-term yields should eventually come down. But, like the technical picture, the current economic/fundamental conditions are potentially troublesome for the bond market. As we discussed on Monday, Moody’s downgraded the US’s credit rating on concerns about the growing national debt. While credit rating doesn’t have the same importance for the US Government that it does for other issuers – entities that are restricted to owning only AAA debt will still be able to hold US Treasuries and therefore the downgrade won’t cause an implicit drop in demand – the net effect of a lower credit rating is unlikely to be lower yields.

More important than credit rating is the cause of the downgrade – the national debt – which has been a concern for some time now. On Thursday, the House of Representatives passed a tax and spending bill which the Congressional Budget Office has estimate will add an additional $3.8 trillion to the debt over the next 10 years, which is likely to exacerbate those worries, potentially putting upward pressure on yields. The concern isn’t that the US will default on its debt, the government’s ability to tax and print money makes that a highly unlikely outcome. But imagine if the government created trillions of dollars to pay off its debt, those dollars would be worth less than when the debt was issued. This is an incredibly oversimplified scenario to be sure, but you can see why the growing national debt could push yields higher even if there aren’t serious concerns about a default.

Meanwhile, recent comments from FOMC members have indicated that they are in no hurry to lower the Fed funds rate. A month ago, the fed futures market was pricing in about a 68% chance that the Fed would lower rates by 25 bps at its June meeting. Those odds now stand at around 5% and the market isn’t pricing a better than 50% chance of a cut until September. While the Fed doesn’t directly control long-term rates, which is what bondholders are usually most concerned about, the short-term rates the Fed does control (and perhaps more importantly expectations about where they are headed) do have an indirect impact further out on the curve.

As with everything in this business, there are no guarantees. We can’t know for certain which way interest rates are headed, but what we can say is that from both economic/fundamental and technical perspectives there are reasons to steer clear of long duration bonds. It is also worth noting that, over the last few years, when the 10-year yield index has gotten above 4.5%, it has often been accompanied by weakness in US equities.

 

Market Distribution Table The Distribution Report below places Major Market ETFs and Indices into a bell curve style table based upon their current location on their 10-week trading band.

The middle of the bell curve represents areas of the market that are "normally" distributed, with the far right being 100% overbought on a weekly distribution and the far left being 100% oversold on a weekly distribution.

The weekly distribution ranges are calculated at the end of each week, while the placement within that range will fluctuate during the week. In addition to information regarding the statistical distribution of these market indexes, a symbol that is in UPPER CASE indicates that the RS chart is on a Buy Signal. If the symbol is dark Green then the stock is on a Point & Figure buy signal, and if the symbol is bright Red then it is on a Point & Figure sell signal.

 

Average Level

12.88

< - -100 -100 - -80 -80 - -60 -60 - -40 -40 - -20 -20 - 0 0 - 20 20 - 40 40 - 60 60 - 80 80 - 100 100 - >
                       
               
Buy signalXLG
     
           
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Sell signalgcc
     
           
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AGG iShares US Core Bond ETF
USO United States Oil Fund
DIA SPDR Dow Jones Industrial Average ETF
DVY iShares Dow Jones Select Dividend Index ETF
DX/Y NYCE U.S.Dollar Index Spot
EFA iShares MSCI EAFE ETF
FXE Invesco CurrencyShares Euro Trust
GLD SPDR Gold Trust
GSG iShares S&P GSCI Commodity-Indexed Trust
HYG iShares iBoxx $ High Yield Corporate Bond ETF
ICF iShares Cohen & Steers Realty ETF
IEF iShares Barclays 7-10 Yr. Tres. Bond ETF
LQD iShares iBoxx $ Investment Grade Corp. Bond ETF
IJH iShares S&P 400 MidCap Index Fund
ONEQ Fidelity Nasdaq Composite Index Track
QQQ Invesco QQQ Trust
RSP Invesco S&P 500 Equal Weight ETF
IWM iShares Russell 2000 Index ETF
SHY iShares Barclays 1-3 Year Tres. Bond ETF
IJR iShares S&P 600 SmallCap Index Fund
SPY SPDR S&P 500 Index ETF Trust
TLT iShares Barclays 20+ Year Treasury Bond ETF
GCC WisdomTree Continuous Commodity Index Fund
VOOG Vanguard S&P 500 Growth ETF
VOOV Vanguard S&P 500 Value ETF
EEM iShares MSCI Emerging Markets ETF
XLG Invesco S&P 500 Top 50 ETF
   

 

Long Ideas

Symbol Company Sector Current Price Action Price Target Stop Notes
BRK.B Berkshire Hathaway Inc Wall Street $507.03 480s - low 500s 556 432 5 for 5'er, top 20% of WALL sector matrix, LT pos mkt RS, multiple buy signals, buy on pullback
WRB W. R. Berkley Corporation Insurance $73.20 mid 60s - lo 70s 115 55 4 TA rating, top 25% of INSU sector matrix, LT RS buy, LT pos trend, R-R > 2
ADC Agree Realty Corporation Real Estate $74.93 mid-to-upper 70s 100 67 4 for 5'er, top 10% of REAL sector matrix. spread quad top, R-R>2.0, 3.9% yield
ROL Rollins, Inc. Business Products $57.00 52 - hi 50s 77 45 5 TA rating, top 25% of BUSI sector matrix, LT pos trend, RS buy, pos wkly mom
AVGO Broadcom Ltd Semiconductors $229.73 180s - 190s 254 160 4 for 5'er, top 20% of SEMI sector matrix, LT pos mkt RS, pos trend flip, spread triple top, R-R>2.0, Earn. 6/5
BYD Boyd Gaming Corp Gaming $73.01 hi 60s - low 70s 90 58 4 for 5'er, top 20% of GAME sector matrix, triple top, pos trend flip, 1.1% yield
AMP Ameriprise Financial Wall Street $511.12 448-490s 568 396 5 TA rating, top 33% of WALL sector matrix, LT pos mkt RS, recent pos trend, pos wkly mom
UNM Unum Group Insurance $80.30 74 - 80 89 64 5 for 5'er, top 10% of INSU sector matrix, LT pos peer & mkt RS, buy on pullback, 2.1% yield
ALL The Allstate Corporation Insurance $205.31 190s - low 200s 230 176 4 for 5'er, top third of favored INSU sector matrix, pos trend flip, 2% yield
VIRT Virtu Financial Wall Street $41.51 38-mid 40s 60 31 4 TA rating, pos trend, recent RS buy, top 10% of WALL sector matrix, consec. buy signals
AZZ Aztec Manufacturing Co. Electronics $90.30 mid 80s - low 90s 108 73 5 for 5'er, #6 of 52 in ELEC sector matrix, spread quad top
ETN Eaton Corporation Electronics $322.33 290s - 300s 356 260 4 for 5'er, top half of ELEC sector matrix, LT pos mkt RS, pos trend flip, spread triple top
FFIV F5 Inc. Internet $286.26 260s - 280s 312 244 5 for 5'er. top half of favored INET sector matrix, LT pos peer RS, triple top breakout
CRH CRH plc (Ireland) ADR Building $95.08 90s - low 100s 134 81 5 for 5'er, top 20% of BUIL sector matrix, LT pos mkt RS, spread triple top, R-R~2.0, 1.5% yield
HURN Huron Consulting Group Inc. Business Products $150.47 hi 130s - low 150s 216 122 5 for 5'er, top 25% of BUSI sector matrix, LT pos peer & mkt RS, spread triple top, buy on pullback, R-R>2.0
SPG Simon Property Group, Inc. Real Estate $158.12 mid 150s - 160s 184 138 5 for 5'er, top 20% of REAL sector matrix, LT pos mkt RS, buy on pullback, 5.2% yield
PAYX Paychex, Inc. Business Products $156.22 hi 140s - 150s 196 134 5 for 5'er, LT pos peer & mkt RS, pos trend flip, 2.8% yield
FMX Fomento Economico Mexicano S.A.B. de C.V. (Mexico) ADR Food Beverages/Soap $107.43 100-lo 110s 131 88 5 TA rating, LT mkt RS buy, consec. buy signals, top 50% of FOOD sector matrix
LAMR Lamar Advertising Company Media $114.91 mid 110s - low 120s 144 99 5 for 5'er, LT pos peer & mkt RS, bullish catapult, good R-R, 5.2% yield
LNG Cheniere Energy, Inc. Oil Service $229.31 210s - 230s 320 188 5 TA rating, LT RS buy, LT peer RS buy, positive trend, buy-on-pullback, R-R > 2

Short Ideas

Symbol Company Sector Current Price Action Price Target Stop Notes

Follow-Up Comments

Comment
There are currently no follow-up comments.

NDW Spotlight Stock

 

LNG Cheniere Energy, Inc. ($228.51) R - Oil Service - LNG has a 5 for 5 TA rating and sits in the top quintile of the oil service sector RS matrix. The stock has maintained a buy signal against the market since 2021 and against its peers since 2011. We saw LNG move back to a buy signal and a positive trend at the end of April before pulling back over the last two weeks. Exposure may be considered on this pullback from the $210s to the upper $230s. Our initial stop will be positioned at $188, which would violate multiple support levels. The bullish price objective of $320 will serve as our price target, offering a reward-to-risk greater than 2-to-1.

 
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256.00                             X                         256.00
252.00                             X O                       252.00
248.00                             X O                       248.00
244.00                             X O               X       244.00
240.00                             X O             5 O     240.00
236.00                             X O         X     X O     236.00
232.00                             X O         X O   X O     232.00
228.00                         C   X O X   X   X O   X O     228.00
224.00                         X O X O X O X O X O     X     Mid 224.00
220.00                         X O X 2 X O X O X 4 X   X       220.00
216.00                         X O 1 O X O X 3 X O X O X       216.00
212.00                         X O X O X O   O   O X O X       212.00
208.00                         X O X O           O X O         208.00
204.00                         X O               O X           204.00
200.00                         X                 O X           200.00
198.00                         X                 O X           198.00
196.00                         X                 O X         196.00
194.00                         X                 O X         194.00
192.00                 X   X   X               O X         192.00
190.00                 X O X O X               O           190.00
188.00                 X O X O X                           188.00
186.00             X   X O X B                               186.00
184.00     X   X   X O A O X                                 184.00
182.00     X O X O X O X O                                 Bot 182.00
180.00     X O X O X 9 X                                     180.00
178.00     X O X 8 X O X                                     178.00
176.00     7 O   O X O                                       176.00
174.00     X     O X                                         174.00
172.00     X     O X                                         172.00
170.00     X     O X                                         170.00
168.00     X     O                                           168.00
166.00     X                                                 166.00
164.00   X                                                 164.00
162.00 X X                                                 162.00
160.00 6 O X                                                 160.00
158.00 X O X                                                 158.00
156.00 X O                                                   156.00
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AAP Advance Auto Parts, Inc. ($48.94) - Autos and Parts - AAP reversed into Xs and broke a double top at $37 for a second buy signal as shares rallied to $49, increasing over 50%. The stock will move back into a positive trend and see its market and peer RS charts return to Xs as well as give RS buy signals, which will increase AAP to a 5 for 5'er in one day. The move also brings the stock up to resistance near the $50 level. Given the pop in price along with the stock having been at least a 2 technical attribute rating for roughly three years, those who may still hold AAP may see this as an opportunity to exit.
DKS Dick's Sporting Goods, Inc. ($173.21) - Retailing - DKS broke a spread triple bottom at $174 for a second sell signal as shares fell to $172. This action follows DKS moving into a negative trend on the default chart, a reversal into Os on the peer RS chart, and a market RS sell signal during last Thursday's (5/15) trading. With a 1 technical attribute rating, DKS is at its lowest TA rating in roughly three years. From here, support for DKS now lies at $168, the early April chart low.
LB LandBridge Company LLC Class A ($78.06) - Oil - After giving three consecutive buy signals and reaching a new all-time high, LB fell to a sell signal Thursday when it broke a double bottom at $79 and continued lower taking additional support when it hit $76. The technical outlook for the stock remains positive as LB is a 5 for 5'er. From here, the next level of support can be found at $68, where LB's bullish support line also currently sits.
LLY Eli Lilly and Company ($718.65) - Drugs - LLY moved lower on Thursday to break a double bottom at $712. The 2 for 5’er shifted down from a 4 earlier this month after moving into a negative trend and exhibiting short term relative weakness against the market. Additionally, LLY ranks in the bottom half of the drugs sector matrix. Given the weight of the technical evidence, a sell can be considered here. Long exposure should be avoided. Initial resistance is at $760, with additional resistance at $896.
MDT Medtronic PLC ($81.32) - Healthcare - After rejecting the bearish resistance line at $88, MDT reversed into a column of Os on Thursday and broke a triple bottom at $81. The 2 for 5’er shifted down from a 3 after moving into a negative trend last month. If invested, consider selling your position here. Long exposure should be avoided. Initial resistance is at $88, with additional resistance at $96.
MSTR MicroStrategy Inc ($399.46) - Software - MSTR advanced Thursday to break a double top at $424, notching a fifth consecutive buy signal. This 5 for 5'er moved to a positive trend in April and sits near the top of the favored software sector RS matrix. The weight of the technical evidence is favorable and continues to improve. Initial support can be seen at $396 with further support seen at $392.
TPL Texas Pacific Land Trust ($1,286.19) - Real Estate - Shares of TPL fell Thursday to break a double bottom at $1344, ending its streak of five consecutive buy signals. The 5 for 5’er still holds its near- and long-term relative strength, so it remains a stronger name in Real Estate despite today’s dip. From here, support lies closely below at $1280 with additional levels located at $1232 then $1152. Its bullish support line lies at $1168 as well.
URBN Urban Outfitters, Inc. ($73.12) - Retailing - URBN reversed into Xs and broke a double top at $64 for a fourth buy signal as shares rallied to $73, marking a new all-time high. The stock is a 5 for 5'er that currently ranks within the top quintile of the Retailing sector matrix. This price action places URBN in extremely overbought territory and offers an opportunity for holders to lock in profits. Those who may be seeking exposure to the stock are best served by looking for consolidation in the lower $70 range and normalization of the 10-week trading band before adding. Initial support now lies at $60 on the default chart.

 

Daily Option Ideas for May 22, 2025

Calls
New Recommendations
Name Option Symbol Action Stop Loss
Walmart Inc. - $96.38 WMT2519I97.5 Buy the September 97.50 calls at 5.70 90.00
Follow Ups
Name Option Action
Monster Beverage Corp. ( MNST) Sep. 57.50 Calls Raise the option stop loss to 5.90 (CP: 7.90)
Sea Ltd. (Singapore) Sponsored ADR Class A ( SE) Jul. 115.00 Calls Stopped at 46.55 (CP: 45.85)
eBay Inc. ( EBAY) Jul. 67.50 Calls Raise the option stop loss to 4.10 (CP: 6.10)
Puts
New Recommendations
Name Option Symbol Action Stop Loss
Hewlett Packard Enterprise Company - $17.63 HPE2519U18 Buy the September 18.00 puts at 2.00 18.00
Follow Up
Name Option Action
Kraft Heinz Co/The ( KHC) Jul. 30.00 Puts Stopped at 1.65 (CP: 3.80)
Covered Writes
New Recommendations
Name Option Sym. Call to Sell Call Price Investment for 500 Shares Annual Called Rtn. Annual Static Rtn. Downside Protection
Palantir Technologies Inc. Class A $ 120.58 PLTR2519I130 Sep. 130.00 16.90 $ 54,567.60 54.68% 43.16% 12.43%
Still Recommended
Name Action
Shopify Inc ( SHOP) - 102.32 Sell the September 100.00 Calls.
Twilio Inc ( TWLO) - 114.55 Sell the July 115.00 Calls.
Robinhood Markets, Inc. Class A ( HOOD) - 63.86 Sell the August 65.00 Calls.
EQT Corporation ( EQT) - 55.71 Sell the September 60.00 Calls.
Fortinet Inc. ( FTNT) - 102.84 Sell the August 110.00 Calls.
Micron Technology, Inc. ( MU) - 95.84 Sell the June 95.00 Calls.
The Following Covered Write are no longer recommended
Name Covered Write
No Additions to This Section

 

Most Requested Symbols