Daily Summary
Return of the Bears
There’s an adage that says, “sentiment follows price," but recent action has broken that trend, with investor sentiment falling as we sit all-time highs. Given the rising bearishness, how should we proceed?
NDW Prospecting: Improvement in Small Caps
Over the last 30 days, US Small Cap Value has been the most improved group in the Asset Class Group Scores, gaining 1.15 points, bringing its average score to 3.58. The US Small Cap Blend, All US Small Cap, All Small Cap, and US Small Cap Growth groups are also among the top 10 most improved groups over the last 30 days.
Weekly Video
Weekly Rundown Video – Sep 10, 2025
Weekly rundown with NDW analyst team covering all major asset classes.
Weekly rundown with NDW analyst team covering all major asset classes.
When it comes to market bullishness or bearish, there’s an adage that says, “sentiment follows price.” However, recent market action has broken that trend, with investor sentiment falling even as we sit all-time highs.
The American Association of Individual Investors (AAII) surveys its members weekly on the direction they believe the stock market is headed over the next six month, with responses ranging between up (bullish), no change (neutral), or down (bearish). One gauge of investor confidence is the Bull-Bear Spread (AAIISPREAD), calculated by subtracting the percentage of bearish respondents from the percentage that are bullish. A positive reading indicates more bulls than bears, while a negative reading suggests the opposite.
This week's survey showed only 28% of respondents had a bullish outlook compared to 49.5% with a bearish outlook, resulting in a spread of -21.5%. That level sits in the bottom 10% of historical surveys, placing us in abnormal territory. With bearish sentiment returning, should we brace for worse things ahead?
Interestingly, historical data suggests otherwise. Periods of low sentiment have often been followed by favorable market performances, while high sentiment tends to precede more muted returns, particularly at the extremes. Previous instances around current levels averaged solid returns over the following year, with one- and three-month returns ranking the highest of any group. That said, today’s reading is notable not only for its low level but also for occurring so close to all-time highs. As such, should we temper our expectations given the market’s elevated positioning.
Fortunately, history again points towards a constructive environment for equities. Nearly 90% of similar instances were positive after a month while the average return over the next several months significantly exceeded baseline expectations. While history doesn’t repeat, it often rhymes, and fading the market’s pessimism has historically worked out more often than not. Sentiment alone can’t fully predict market direction, but the generally positive takeaways from low-confidence periods are another sign of underlying strength, especially in the context of domestic equities’ long-term relative leadership.
Early this year, there had been speculation that 2025 could be a strong year for small caps – the logic was, because small caps generate most of their revenue in the US, they would be less affected by tariffs (and retaliatory tariffs by other countries). As with other predictions for this year – like outperformance by domestic equities over international equites – strength in small caps has not come to fruition. Year-to-date (through 9/10) the Russell 2000 (RUT) has gained 6.63%, trailing the S&P 500 (SPX) by more than 4% and while the large cap indices have hit a series of all-time highs over the last couple of months, RUT currently sits about 3.5% below the record it hit last year. Meanwhile, small caps occupy the bottom three spots in the DALI size & style rankings.
Recently though, there have been signs that small caps may be improving. Over the last 30 days, US Small Cap Value has been the most improved group in the Asset Class Group Scores, gaining 1.15 points, bringing its average score to 3.58. The US Small Cap Blend, All US Small Cap, All Small Cap, and US Small Cap Growth groups are also among the top 10 most improved groups over the last 30 days.
After Small Cap Value, Financial-Banks is the second most improved group over the last 30 days, which has helped drive the improvement in small caps, especially small cap value. Financials are, by far, the largest exposure in the iShares Russell 200 Value ETF (IWN) at nearly 39% and the iShares Russell 2000 ETF (IWM) at around 26%.
Expectations for lower rates appear to be a major contributor to the improvement in small caps and banks. On August 12th, on the heels of a cooler than expected CPI report, RUT outperformed the S&P 500 (SPX) by 1.86%, one of its largest single-day margins ever. Since then, the prospects for easing have increased thanks to softening labor data helping drive further improvement.
That banks would benefit from falling rates may seem counterintuitive as we often think of banks as benefiting from higher rates. If you pay little or no interest on deposits but lend at market rates, you make more money when rates are high. But, if you recall the 2023 “banking crisis,” that saw three small- to mid-size banks fail, worries about banks’ balance sheets contributed to the distress. Banks had bought lots of long-term bonds (especially Treasuries) when interest rates were low, the value of those bonds cratered when interest rates rose. Although it’s been more than two years, banks are still carrying many of these bonds as selling them would have meant realizing large losses. If interest rates fall, bond values rise, improving banks’ balance sheets.
Another reason lower rates help small caps is they may be more reliant on debt financing than their large cap counterparts. When rates fall, so do their borrowing costs, boosting profitability.
Even with the recent improvement, the technical picture for small caps is OK but not stellar. As mentioned above, small caps occupy the bottom of the DALI size & style rankings. Meanwhile, IWM and IWN have fund scores of 3.29 and 3.40, respectively. Of the iShares Russell 2000 ETFs, only the growth fund, IWO, has a score above 4.0. All three funds have acceptable fund scores, so there is no reason you couldn’t add exposure to any of them if you were so inclined. However, large cap stocks still have a clear relative strength advantage. In recent weeks, the market has become more convinced that rate cuts are imminent – fed futures are now pricing in a 100% chance that the Fed will cut rates at its meeting next week and about a 90% chance of another rate cut in October. So, it will be worth keeping an eye on to small caps to see if they can build on the recent improvement.
Average Level
47.13
< - -100 | -100 - -80 | -80 - -60 | -60 - -40 | -40 - -20 | -20 - 0 | 0 - 20 | 20 - 40 | 40 - 60 | 60 - 80 | 80 - 100 | 100 - > |
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< - -100 | -100 - -80 | -80 - -60 | -60 - -40 | -40 - -20 | -20 - 0 | 0 - 20 | 20 - 40 | 40 - 60 | 60 - 80 | 80 - 100 | 100 - > |
AGG | iShares US Core Bond ETF |
USO | United States Oil Fund |
DIA | SPDR Dow Jones Industrial Average ETF |
DVY | iShares Dow Jones Select Dividend Index ETF |
DX/Y | NYCE U.S.Dollar Index Spot |
EFA | iShares MSCI EAFE ETF |
FXE | Invesco CurrencyShares Euro Trust |
GLD | SPDR Gold Trust |
GSG | iShares S&P GSCI Commodity-Indexed Trust |
HYG | iShares iBoxx $ High Yield Corporate Bond ETF |
ICF | iShares Cohen & Steers Realty ETF |
IEF | iShares Barclays 7-10 Yr. Tres. Bond ETF |
LQD | iShares iBoxx $ Investment Grade Corp. Bond ETF |
IJH | iShares S&P 400 MidCap Index Fund |
ONEQ | Fidelity Nasdaq Composite Index Track |
QQQ | Invesco QQQ Trust |
RSP | Invesco S&P 500 Equal Weight ETF |
IWM | iShares Russell 2000 Index ETF |
SHY | iShares Barclays 1-3 Year Tres. Bond ETF |
IJR | iShares S&P 600 SmallCap Index Fund |
SPY | SPDR S&P 500 Index ETF Trust |
TLT | iShares Barclays 20+ Year Treasury Bond ETF |
GCC | WisdomTree Continuous Commodity Index Fund |
VOOG | Vanguard S&P 500 Growth ETF |
VOOV | Vanguard S&P 500 Value ETF |
EEM | iShares MSCI Emerging Markets ETF |
XLG | Invesco S&P 500 Top 50 ETF |
Long Ideas
Symbol | Company | Sector | Current Price | Action Price | Target | Stop | Notes |
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BSX | Boston Scientific Corporation | Healthcare | $105.23 | 99 - 108 | 133 | 91 | 5 for 5'er, top 25% of HEAL sector matrix, LT pos mkt RS, spread triple top |
TSCO | Tractor Supply Company | Retailing | $58.45 | upper 50s | 66 | 50 | 3 for 5'er, top half of favored RETA sector matrix, LT pos mkt RS, buy on pullback |
HLT | Hilton Worldwide Holdings Inc | Leisure | $273.10 | 260s - low 280s | 364 | 216 | 5 TA rating, top 50% of LEIS sector matrix, LT RS buy, LT pos trend, consec buy signals, buy on pullback. |
RPM | RPM, Inc. | Chemicals | $124.60 | 110 - 120 | 150 | 99 | 5 for 5'er, top half of favored CHEM sector matrix, LT pos mkt RS, bullish catapult, pos trend flip, 1.7% yield , Earn. 10/1 |
AMZN | Amazon.com Inc. | Retailing | $230.33 | 200s - low 210s | 240 | 178 | 4 for 5'er, top half of favored RETA sector matrix, LT pos peer & mkt RS, buy on pullback |
AXP | American Express Company | Finance | $323.35 | 288-lo 310s | 424 | 236 | 5 TA rating, top 20% of FINA sector matrix, LT RS buy, LT pos trend, consec buy signals, buy on pullback |
PEGA | Pegasystems Inc | Software | $56.45 | low-to-mid 50s | 79 | 42 | 5 for 5'er, top 20% of favored SOFT sector matrix, buy on pullback, R-R>2.0 |
FOXA | Fox Corporation Class A | Media | $57.19 | hi 50s - lo 60s | 70 | 52 | 5 TA rating, LT pos trend, LT peer RS buy, shakeout completion, pos wkly mom |
ICE | IntercontinentalExchange Inc. | Wall Street | $172.23 | mid 170s - mid 180s | 228 | 152 | 5 for 5'er, top half of favored WALL sector matrix, LT pos peer & mkt RS, buy on pullback |
ACT | Enact Holdings Inc | Finance | $38.69 | mid-to-hi 30s | 48 | 31 | 5 for 5'er, top half of favored FINA sector matrix, spread quad top, 2.2% yield |
HAS | Hasbro, Inc. | Leisure | $77.66 | mid-to-hi 70s | 96 | 64 | 4 for 5'er, top third of LEIS sector matrix, new RS buy signal, triple top, 3.44% yield |
SNX | TD SYNNEX Corporation | Computers | $151.70 | 140-lo 150s | 181 | 118 | 5 TA rating, top 25% of COMP sector matrix, LT RS buy, consec buy signals, buy-on-pullback, Earn. 9/25 |
RCL | Royal Caribbean Cruises Ltd. | Leisure | $341.50 | 320s - 340s | 424 | 296 | 5 for 5'er, #2 of 59 in LEIS sector matrix, LT pos mkt RS, bearish signal reversal, R-R~2.0 |
ETR | Entergy Corporation | Utilities/Electricity | $88.44 | mid-to-hi 80s | 101 | 75 | 5 for 5'er, top 20% of EUTI sector matrix, triple top, buy on pullback, 2.7% yield |
GIL | Gildan Activewear | Textiles/Apparel | $54.23 | low-hi $50s | 80 | 43 | 5 TA rating, top 20% of TEXT sector matrix, LT RS buy, LT pos trend, pos wkly and monthly mom, buy on pullback |
BROS | Dutch Bros Inc. Class A | Restaurants | $65.03 | hi 60s - mid 70s | 97 | 61 | 4 for 5'er top 25% of REST sector matrix, spread quintuple top, pos trend flip, good R-R |
EMR | Emerson Electric Co. | Machinery and Tools | $133.67 | hi 120s - lo 140s | 175 | 114 | 5 TA rating, top 33% of MACH sector matrix, LT pos mkt RS, consec buy signals |
EA | Electronic Arts Inc. | Leisure | $170.27 | 160s - low 170s | 218 | 140 | 3 for 5'er, top half of LEIS sector matrix, one box from RS buy, buy on pullback |
GLNG | Golar LNG Ltd | Oil Service | $41.70 | lo-mid 40s | 73 | 34 | 5 TA rating, consec buy signals, LT mkt RS, top 50% of OILS sector |
DOCS | Doximity, Inc. Class A | Healthcare | $69.00 | 63-68 | 85 | 55 | 5 for 5'er, top 25% of HEAL sector matrix, consec buy signals, buy-on-pullback |
HLI | Houlihan Lokey Inc | Banks | $200.94 | 190s - low 200s | 222 | 170 | 5 TA rating, top 20% of BANK sector matrix, LT mkt RS buy, price consolidation |
AEIS | Advanced Energy Industries | Semiconductors | $157.25 | hi 140s - mid 150s | 228 | 128 | 5 for 5'er, top 20% of favored SEMI sector matrix, spread triple top, R-R>2.0 |
ELF | Elf Beauty Inc | Household Goods | $134.44 | mid 120s - hi 130s | 170 | 112 | 4 for 5'er, top 20% of HOUS sector matrix, one box from RS buy, spread triple top |
ATO | Atmos Energy Corp | Gas Utilities | $163.91 | mid 150s - lo 170s | 212 | 142 | 4 TA rating, top of GUTI sector matrix, LT pos trend, consec buy signals |
GE | GE Aerospace | Aerospace Airline | $283.41 | 264-lo 290s | 414 | 232 | 5 TA rating, top 20% of AERO sector matrix, LT pos trend, LT mkt RS buy, consec buy signals |
ENVA | Enova International Inc | Finance | $115.27 | 110s | 174 | 97 | 5 for 5'er, top 20% of favored FINA sector matrix, LT pos RS, triple top, buy on pullback, R-R>3.0 |
Short Ideas
Symbol | Company | Sector | Current Price | Action Price | Target | Stop | Notes |
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Removed Ideas
Symbol | Company | Sector | Current Price | Action Price | Target | Stop | Notes |
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MS | Morgan Stanley | Wall Street | $154.12 | 140s - lo 150s | 186 | 122 | MS has moved into heavily overbought territory. OK to hold here. Raise stop to $134. |
Follow-Up Comments
Comment | |||||||
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NDW Spotlight Stock
ENVA Enova International Inc R ($116.23) - Finance - ENVA is a 5 for 5'er that ranks in the top quintile of the favored finance sector matrix and has been on peer and market RS buy signals since 2020. In last month's trading, the stock completed a shakeout pattern when it broke a triple top at $120. ENVA reached a new all-time high last week and has now pulled back near the middle of its trading band, offering an entry point for long exposure. Positions may be added in the $110s and we will set our initial stop at $97, which would violate ENVA's trend line. We will use the bullish price objective, $174, as our target price, giving us a reward-to-risk ratio north of 3.0.
124.00 | 9 | 124.00 | |||||||||||||||||||||||||||
122.00 | X | O | 122.00 | ||||||||||||||||||||||||||
120.00 | X | O | 120.00 | ||||||||||||||||||||||||||
118.00 | X | X | X | O | 118.00 | ||||||||||||||||||||||||
116.00 | X | O | X | O | X | O | 116.00 | ||||||||||||||||||||||
114.00 | 7 | O | X | O | X | 114.00 | |||||||||||||||||||||||
112.00 | X | O | O | X | Mid | 112.00 | |||||||||||||||||||||||
110.00 | • | X | O | X | 110.00 | ||||||||||||||||||||||||
108.00 | • | X | O | X | 108.00 | ||||||||||||||||||||||||
106.00 | • | X | O | X | 106.00 | ||||||||||||||||||||||||
104.00 | X | • | X | O | X | 104.00 | |||||||||||||||||||||||
102.00 | X | X | O | • | • | X | 8 | X | 102.00 | ||||||||||||||||||||
100.00 | X | O | X | O | • | X | X | • | X | O | 100.00 | ||||||||||||||||||
99.00 | X | O | X | O | • | X | O | X | O | • | X | X | 99.00 | ||||||||||||||||
98.00 | X | O | X | O | • | X | X | O | X | O | • | X | O | X | • | 98.00 | |||||||||||||
97.00 | X | O | 4 | O | X | X | O | X | O | X | O | X | O | X | • | 97.00 | |||||||||||||
96.00 | X | O | X | O | X | O | X | O | X | O | X | O | X | X | O | X | • | 96.00 | |||||||||||
95.00 | X | O | X | O | X | O | X | O | O | X | X | O | X | O | X | O | X | • | 95.00 | ||||||||||
94.00 | X | O | O | X | O | X | O | X | O | X | O | X | O | X | O | X | • | 94.00 | |||||||||||
93.00 | X | O | X | O | X | X | O | 5 | O | X | O | X | O | X | O | • | Bot | 93.00 | |||||||||||
92.00 | X | O | X | O | X | O | X | O | X | O | X | O | X | O | X | • | 92.00 | ||||||||||||
91.00 | X | O | X | O | X | O | X | O | X | O | O | X | 6 | • | 91.00 | ||||||||||||||
90.00 | X | O | X | O | X | O | X | O | • | O | X | • | 90.00 | ||||||||||||||||
89.00 | X | O | X | O | X | O | • | O | • | 89.00 | |||||||||||||||||||
88.00 | X | O | X | O | X | • | • | 88.00 | |||||||||||||||||||||
87.00 | O | X | O | • | 87.00 | ||||||||||||||||||||||||
86.00 | O | X | • | 86.00 | |||||||||||||||||||||||||
85.00 | O | X | • | 85.00 | |||||||||||||||||||||||||
84.00 | O | X | • | 84.00 | |||||||||||||||||||||||||
83.00 | O | X | • | 83.00 | |||||||||||||||||||||||||
82.00 | O | X | • | 82.00 | |||||||||||||||||||||||||
81.00 | O | X | • | 81.00 | |||||||||||||||||||||||||
80.00 | • | O | • | 80.00 |
MCK McKesson Corporation ($719.80) - Drugs - MCK inched higher to break a double top at $712, marking its second consecutive buy signal. The 5 for 5'er moved up from a 4 last month after moving back into a positive trend. Long exposure can be made here, given the weight of the technical evidence. Initial support is at $680, with additional support at $640. Strong resistance at $736, its previous all-time high. |
SPHR Sphere Entertainment Co. ($57.78) - Leisure - SPHR broke a double top at $56 for a fourth buy signal as shares rallied to $58, marking a new all-time chart high. This follows the stock reversing back into Xs on both the market and peer RS charts, increasing the stock to a 5 for 5'er. SPHR now trades in overbought territory, so those seeking exposure are best served by looking for consolidation in the mid to lower $50s along with a normalization of the 10-week trading band before considering. Initial support lies at $52. |
Daily Option Ideas for September 11, 2025
New Recommendations
Name | Option Symbol | Action | Stop Loss |
---|---|---|---|
Amazon.com Inc. - $230.09 | AMZN2519L230 | Buy the December 230.00 calls at 16.25 | 208.00 |
Follow Ups
Name | Option | Action |
---|---|---|
Morgan Stanley ( MS) | Nov. 145.00 Calls | Raise the option stop loss to 12.25 (CP: 14.25) |
AbbVie Inc. ( ABBV) | Dec. 210.00 Calls | Raise the option stop loss to 15.15 (CP: 17.15) |
New Recommendations
Name | Option Symbol | Action | Stop Loss |
---|---|---|---|
HP Inc - $28.38 | HPQ2519X28 | Buy the December 28.00 puts at 1.67 | 33.00 |
Follow Up
Name | Option | Action |
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New Recommendations
Name | Option Sym. | Call to Sell | Call Price | Investment for 500 Shares | Annual Called Rtn. | Annual Static Rtn. | Downside Protection |
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United Airlines Holdings Inc. $ 107.51 | UAL2519L105 | Dec. 115.00 | 7.90 | $ 51,801.10 | 36.64% | 36.64% | 6.09% |
Still Recommended
Name | Action |
---|---|
IonQ Inc. ( IONQ) - 43.86 | Sell the October 42.00 Calls. |
MARA Holdings Inc. ( MARA) - 15.86 | Sell the December 18.00 Calls. |
Robinhood Markets, Inc. Class A ( HOOD) - 117.46 | Sell the November 110.00 Calls. |
Warner Bros. Discovery, Inc. Series A ( WBD) - 12.54 | Sell the November 12.00 Calls. |
NIKE, Inc. ( NKE) - 74.25 | Sell the December 80.00 Calls. |
SoFi Technologies Inc. ( SOFI) - 25.52 | Sell the November 27.00 Calls. |
Arista Networks Inc ( ANET) - 150.72 | Sell the December 145.00 Calls. |
Warner Bros. Discovery, Inc. Series A ( WBD) - 12.54 | Sell the December 13.00 Calls. |
Dollar General Corp. ( DG) - 106.47 | Sell the January 110.00 Calls. |
The Following Covered Write are no longer recommended
Name | Covered Write |
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