Daily Equity & Market Analysis
Published: Sep 11, 2025
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Daily Summary

Return of the Bears

There’s an adage that says, “sentiment follows price," but recent action has broken that trend, with investor sentiment falling as we sit all-time highs. Given the rising bearishness, how should we proceed?

NDW Prospecting: Improvement in Small Caps

Over the last 30 days, US Small Cap Value has been the most improved group in the Asset Class Group Scores, gaining 1.15 points, bringing its average score to 3.58. The US Small Cap Blend, All US Small Cap, All Small Cap, and US Small Cap Growth groups are also among the top 10 most improved groups over the last 30 days.

Weekly Video

Weekly Rundown Video – Sep 10, 2025

Weekly rundown with NDW analyst team covering all major asset classes.

Weekly rundown with NDW analyst team covering all major asset classes.

Return of the Bears

by Trevor Plesko

When it comes to market bullishness or bearish, there’s an adage that says, “sentiment follows price.” However, recent market action has broken that trend, with investor sentiment falling even as we sit all-time highs.

The American Association of Individual Investors (AAII) surveys its members weekly on the direction they believe the stock market is headed over the next six month, with responses ranging between up (bullish), no change (neutral), or down (bearish). One gauge of investor confidence is the Bull-Bear Spread (AAIISPREAD), calculated by subtracting the percentage of bearish respondents from the percentage that are bullish. A positive reading indicates more bulls than bears, while a negative reading suggests the opposite.

This week's survey showed only 28% of respondents had a bullish outlook compared to 49.5% with a bearish outlook, resulting in a spread of -21.5%. That level sits in the bottom 10% of historical surveys, placing us in abnormal territory. With bearish sentiment returning, should we brace for worse things ahead?

Interestingly, historical data suggests otherwise. Periods of low sentiment have often been followed by favorable market performances, while high sentiment tends to precede more muted returns, particularly at the extremes. Previous instances around current levels averaged solid returns over the following year, with one- and three-month returns ranking the highest of any group. That said, today’s reading is notable not only for its low level but also for occurring so close to all-time highs. As such, should we temper our expectations given the market’s elevated positioning. 

Fortunately, history again points towards a constructive environment for equities. Nearly 90% of similar instances were positive after a month while the average return over the next several months significantly exceeded baseline expectations. While history doesn’t repeat, it often rhymes, and fading the market’s pessimism has historically worked out more often than not. Sentiment alone can’t fully predict market direction, but the generally positive takeaways from low-confidence periods are another sign of underlying strength, especially in the context of domestic equities’ long-term relative leadership.

 

Early this year, there had been speculation that 2025 could be a strong year for small caps – the logic was, because small caps generate most of their revenue in the US, they would be less affected by tariffs (and retaliatory tariffs by other countries). As with other predictions for this year – like outperformance by domestic equities over international equites – strength in small caps has not come to fruition. Year-to-date (through 9/10) the Russell 2000 (RUT) has gained 6.63%, trailing the S&P 500 (SPX) by more than 4% and while the large cap indices have hit a series of all-time highs over the last couple of months, RUT currently sits about 3.5% below the record it hit last year. Meanwhile, small caps occupy the bottom three spots in the DALI size & style rankings.

Recently though, there have been signs that small caps may be improving. Over the last 30 days, US Small Cap Value has been the most improved group in the Asset Class Group Scores, gaining 1.15 points, bringing its average score to 3.58. The US Small Cap Blend, All US Small Cap, All Small Cap, and US Small Cap Growth groups are also among the top 10 most improved groups over the last 30 days.

After Small Cap Value, Financial-Banks is the second most improved group over the last 30 days, which has helped drive the improvement in small caps, especially small cap value. Financials are, by far, the largest exposure in the iShares Russell 200 Value ETF (IWN) at nearly 39% and the iShares Russell 2000 ETF (IWM) at around 26%.

Expectations for lower rates appear to be a major contributor to the improvement in small caps and banks. On August 12th, on the heels of a cooler than expected CPI report, RUT outperformed the S&P 500 (SPX) by 1.86%, one of its largest single-day margins ever. Since then, the prospects for easing have increased thanks to softening labor data helping drive further improvement.

That banks would benefit from falling rates may seem counterintuitive as we often think of banks as benefiting from higher rates. If you pay little or no interest on deposits but lend at market rates, you make more money when rates are high. But, if you recall the 2023 “banking crisis,” that saw three small- to mid-size banks fail, worries about banks’ balance sheets contributed to the distress. Banks had bought lots of long-term bonds (especially Treasuries) when interest rates were low, the value of those bonds cratered when interest rates rose. Although it’s been more than two years, banks are still carrying many of these bonds as selling them would have meant realizing large losses. If interest rates fall, bond values rise, improving banks’ balance sheets.

Another reason lower rates help small caps is they may be more reliant on debt financing than their large cap counterparts. When rates fall, so do their borrowing costs, boosting profitability.

Even with the recent improvement, the technical picture for small caps is OK but not stellar. As mentioned above, small caps occupy the bottom of the DALI size & style rankings. Meanwhile, IWM and IWN have fund scores of 3.29 and 3.40, respectively. Of the iShares Russell 2000 ETFs, only the growth fund, IWO, has a score above 4.0. All three funds have acceptable fund scores, so there is no reason you couldn’t add exposure to any of them if you were so inclined. However, large cap stocks still have a clear relative strength advantage. In recent weeks, the market has become more convinced that rate cuts are imminent – fed futures are now pricing in a 100% chance that the Fed will cut rates at its meeting next week and about a 90% chance of another rate cut in October. So, it will be worth keeping an eye on to small caps to see if they can build on the recent improvement.

Market Distribution Table The Distribution Report below places Major Market ETFs and Indices into a bell curve style table based upon their current location on their 10-week trading band.

The middle of the bell curve represents areas of the market that are "normally" distributed, with the far right being 100% overbought on a weekly distribution and the far left being 100% oversold on a weekly distribution.

The weekly distribution ranges are calculated at the end of each week, while the placement within that range will fluctuate during the week. In addition to information regarding the statistical distribution of these market indexes, a symbol that is in UPPER CASE indicates that the RS chart is on a Buy Signal. If the symbol is dark Green then the stock is on a Point & Figure buy signal, and if the symbol is bright Red then it is on a Point & Figure sell signal.

 

Average Level

47.13

< - -100 -100 - -80 -80 - -60 -60 - -40 -40 - -20 -20 - 0 0 - 20 20 - 40 40 - 60 60 - 80 80 - 100 100 - >
                       
             
Buy signalrsp
Buy signalefa
     
             
Buy signalVOOV
Buy signaldvy
     
             
Buy signalgsg
Buy signalQQQ
     
             
Buy signalIJH
Buy signalshy
Buy signalSPY
Buy signaleem
 
             
Buy signalhyg
Buy signaliwm
Buy signaltlt
Buy signalief
 
         
Sell signaldx/y
Sell signalicf
Buy signalijr
Buy signalONEQ
Buy signalVOOG
Buy signallqd
 
         
Sell signalUSO
Buy signalfxe
Buy signaldia
Buy signalgcc
Buy signalXLG
Buy signalagg
Buy signalGLD
< - -100 -100 - -80 -80 - -60 -60 - -40 -40 - -20 -20 - 0 0 - 20 20 - 40 40 - 60 60 - 80 80 - 100 100 - >

 

AGG iShares US Core Bond ETF
USO United States Oil Fund
DIA SPDR Dow Jones Industrial Average ETF
DVY iShares Dow Jones Select Dividend Index ETF
DX/Y NYCE U.S.Dollar Index Spot
EFA iShares MSCI EAFE ETF
FXE Invesco CurrencyShares Euro Trust
GLD SPDR Gold Trust
GSG iShares S&P GSCI Commodity-Indexed Trust
HYG iShares iBoxx $ High Yield Corporate Bond ETF
ICF iShares Cohen & Steers Realty ETF
IEF iShares Barclays 7-10 Yr. Tres. Bond ETF
LQD iShares iBoxx $ Investment Grade Corp. Bond ETF
IJH iShares S&P 400 MidCap Index Fund
ONEQ Fidelity Nasdaq Composite Index Track
QQQ Invesco QQQ Trust
RSP Invesco S&P 500 Equal Weight ETF
IWM iShares Russell 2000 Index ETF
SHY iShares Barclays 1-3 Year Tres. Bond ETF
IJR iShares S&P 600 SmallCap Index Fund
SPY SPDR S&P 500 Index ETF Trust
TLT iShares Barclays 20+ Year Treasury Bond ETF
GCC WisdomTree Continuous Commodity Index Fund
VOOG Vanguard S&P 500 Growth ETF
VOOV Vanguard S&P 500 Value ETF
EEM iShares MSCI Emerging Markets ETF
XLG Invesco S&P 500 Top 50 ETF
   

 

Long Ideas

Symbol Company Sector Current Price Action Price Target Stop Notes
BSX Boston Scientific Corporation Healthcare $105.23 99 - 108 133 91 5 for 5'er, top 25% of HEAL sector matrix, LT pos mkt RS, spread triple top
TSCO Tractor Supply Company Retailing $58.45 upper 50s 66 50 3 for 5'er, top half of favored RETA sector matrix, LT pos mkt RS, buy on pullback
HLT Hilton Worldwide Holdings Inc Leisure $273.10 260s - low 280s 364 216 5 TA rating, top 50% of LEIS sector matrix, LT RS buy, LT pos trend, consec buy signals, buy on pullback.
RPM RPM, Inc. Chemicals $124.60 110 - 120 150 99 5 for 5'er, top half of favored CHEM sector matrix, LT pos mkt RS, bullish catapult, pos trend flip, 1.7% yield , Earn. 10/1
AMZN Amazon.com Inc. Retailing $230.33 200s - low 210s 240 178 4 for 5'er, top half of favored RETA sector matrix, LT pos peer & mkt RS, buy on pullback
AXP American Express Company Finance $323.35 288-lo 310s 424 236 5 TA rating, top 20% of FINA sector matrix, LT RS buy, LT pos trend, consec buy signals, buy on pullback
PEGA Pegasystems Inc Software $56.45 low-to-mid 50s 79 42 5 for 5'er, top 20% of favored SOFT sector matrix, buy on pullback, R-R>2.0
FOXA Fox Corporation Class A Media $57.19 hi 50s - lo 60s 70 52 5 TA rating, LT pos trend, LT peer RS buy, shakeout completion, pos wkly mom
ICE IntercontinentalExchange Inc. Wall Street $172.23 mid 170s - mid 180s 228 152 5 for 5'er, top half of favored WALL sector matrix, LT pos peer & mkt RS, buy on pullback
ACT Enact Holdings Inc Finance $38.69 mid-to-hi 30s 48 31 5 for 5'er, top half of favored FINA sector matrix, spread quad top, 2.2% yield
HAS Hasbro, Inc. Leisure $77.66 mid-to-hi 70s 96 64 4 for 5'er, top third of LEIS sector matrix, new RS buy signal, triple top, 3.44% yield
SNX TD SYNNEX Corporation Computers $151.70 140-lo 150s 181 118 5 TA rating, top 25% of COMP sector matrix, LT RS buy, consec buy signals, buy-on-pullback, Earn. 9/25
RCL Royal Caribbean Cruises Ltd. Leisure $341.50 320s - 340s 424 296 5 for 5'er, #2 of 59 in LEIS sector matrix, LT pos mkt RS, bearish signal reversal, R-R~2.0
ETR Entergy Corporation Utilities/Electricity $88.44 mid-to-hi 80s 101 75 5 for 5'er, top 20% of EUTI sector matrix, triple top, buy on pullback, 2.7% yield
GIL Gildan Activewear Textiles/Apparel $54.23 low-hi $50s 80 43 5 TA rating, top 20% of TEXT sector matrix, LT RS buy, LT pos trend, pos wkly and monthly mom, buy on pullback
BROS Dutch Bros Inc. Class A Restaurants $65.03 hi 60s - mid 70s 97 61 4 for 5'er top 25% of REST sector matrix, spread quintuple top, pos trend flip, good R-R
EMR Emerson Electric Co. Machinery and Tools $133.67 hi 120s - lo 140s 175 114 5 TA rating, top 33% of MACH sector matrix, LT pos mkt RS, consec buy signals
EA Electronic Arts Inc. Leisure $170.27 160s - low 170s 218 140 3 for 5'er, top half of LEIS sector matrix, one box from RS buy, buy on pullback
GLNG Golar LNG Ltd Oil Service $41.70 lo-mid 40s 73 34 5 TA rating, consec buy signals, LT mkt RS, top 50% of OILS sector
DOCS Doximity, Inc. Class A Healthcare $69.00 63-68 85 55 5 for 5'er, top 25% of HEAL sector matrix, consec buy signals, buy-on-pullback
HLI Houlihan Lokey Inc Banks $200.94 190s - low 200s 222 170 5 TA rating, top 20% of BANK sector matrix, LT mkt RS buy, price consolidation
AEIS Advanced Energy Industries Semiconductors $157.25 hi 140s - mid 150s 228 128 5 for 5'er, top 20% of favored SEMI sector matrix, spread triple top, R-R>2.0
ELF Elf Beauty Inc Household Goods $134.44 mid 120s - hi 130s 170 112 4 for 5'er, top 20% of HOUS sector matrix, one box from RS buy, spread triple top
ATO Atmos Energy Corp Gas Utilities $163.91 mid 150s - lo 170s 212 142 4 TA rating, top of GUTI sector matrix, LT pos trend, consec buy signals
GE GE Aerospace Aerospace Airline $283.41 264-lo 290s 414 232 5 TA rating, top 20% of AERO sector matrix, LT pos trend, LT mkt RS buy, consec buy signals
ENVA Enova International Inc Finance $115.27 110s 174 97 5 for 5'er, top 20% of favored FINA sector matrix, LT pos RS, triple top, buy on pullback, R-R>3.0

Short Ideas

Symbol Company Sector Current Price Action Price Target Stop Notes

Removed Ideas

Symbol Company Sector Current Price Action Price Target Stop Notes
MS Morgan Stanley Wall Street $154.12 140s - lo 150s 186 122 MS has moved into heavily overbought territory. OK to hold here. Raise stop to $134.

Follow-Up Comments

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NDW Spotlight Stock

 

ENVA Enova International Inc R ($116.23) - Finance - ENVA is a 5 for 5'er that ranks in the top quintile of the favored finance sector matrix and has been on peer and market RS buy signals since 2020. In last month's trading, the stock completed a shakeout pattern when it broke a triple top at $120. ENVA reached a new all-time high last week and has now pulled back near the middle of its trading band, offering an entry point for long exposure. Positions may be added in the $110s and we will set our initial stop at $97, which would violate ENVA's trend line. We will use the bullish price objective, $174, as our target price, giving us a reward-to-risk ratio north of 3.0.

 
124.00                                                 9       124.00
122.00                                                 X O     122.00
120.00                                                 X O     120.00
118.00                                         X   X   X O     118.00
116.00                                         X O X O X O     116.00
114.00                                         7 O X O X       114.00
112.00                                         X O   O X     Mid 112.00
110.00                                       X     O X       110.00
108.00                                       X     O X       108.00
106.00                                       X     O X       106.00
104.00     X                                 X     O X       104.00
102.00 X   X O                             X     8 X       102.00
100.00 X O X O           X       X         X     O         100.00
99.00 X O X O           X O     X O   X   X               99.00
98.00 X O X O       X   X O     X O   X O X             98.00
97.00 X O 4 O X       X O X O     X O     X O X             97.00
96.00 X O X O X O     X O X O     X O X   X O X             96.00
95.00 X O X O X O     X O   O X   X O X O X O X             95.00
94.00 X O   O X O     X     O X O X O X O X O X             94.00
93.00 X     O X O X   X     O 5 O X O X O X O             Bot 93.00
92.00 X     O X O X O X     O X O X O X O X                 92.00
91.00 X     O X O X O X     O X O   O X 6                   91.00
90.00 X     O X O X O X     O     O X                     90.00
89.00 X     O X O X O             O                       89.00
88.00 X     O X O X                                       88.00
87.00       O X O                                           87.00
86.00       O X                                             86.00
85.00       O X                                             85.00
84.00       O X                                             84.00
83.00       O X                                             83.00
82.00       O X                                             82.00
81.00       O X                                             81.00
80.00     O                                               80.00

 

 

MCK McKesson Corporation ($719.80) - Drugs - MCK inched higher to break a double top at $712, marking its second consecutive buy signal. The 5 for 5'er moved up from a 4 last month after moving back into a positive trend. Long exposure can be made here, given the weight of the technical evidence. Initial support is at $680, with additional support at $640. Strong resistance at $736, its previous all-time high.
SPHR Sphere Entertainment Co. ($57.78) - Leisure - SPHR broke a double top at $56 for a fourth buy signal as shares rallied to $58, marking a new all-time chart high. This follows the stock reversing back into Xs on both the market and peer RS charts, increasing the stock to a 5 for 5'er. SPHR now trades in overbought territory, so those seeking exposure are best served by looking for consolidation in the mid to lower $50s along with a normalization of the 10-week trading band before considering. Initial support lies at $52.

 

Daily Option Ideas for September 11, 2025

Calls
New Recommendations
Name Option Symbol Action Stop Loss
Amazon.com Inc. - $230.09 AMZN2519L230 Buy the December 230.00 calls at 16.25 208.00
Follow Ups
Name Option Action
Morgan Stanley ( MS) Nov. 145.00 Calls Raise the option stop loss to 12.25 (CP: 14.25)
AbbVie Inc. ( ABBV) Dec. 210.00 Calls Raise the option stop loss to 15.15 (CP: 17.15)
Puts
New Recommendations
Name Option Symbol Action Stop Loss
HP Inc - $28.38 HPQ2519X28 Buy the December 28.00 puts at 1.67 33.00
Follow Up
Name Option Action
No Follow Ups
Covered Writes
New Recommendations
Name Option Sym. Call to Sell Call Price Investment for 500 Shares Annual Called Rtn. Annual Static Rtn. Downside Protection
United Airlines Holdings Inc. $ 107.51 UAL2519L105 Dec. 115.00 7.90 $ 51,801.10 36.64% 36.64% 6.09%
Still Recommended
Name Action
IonQ Inc. ( IONQ) - 43.86 Sell the October 42.00 Calls.
MARA Holdings Inc. ( MARA) - 15.86 Sell the December 18.00 Calls.
Robinhood Markets, Inc. Class A ( HOOD) - 117.46 Sell the November 110.00 Calls.
Warner Bros. Discovery, Inc. Series A ( WBD) - 12.54 Sell the November 12.00 Calls.
NIKE, Inc. ( NKE) - 74.25 Sell the December 80.00 Calls.
SoFi Technologies Inc. ( SOFI) - 25.52 Sell the November 27.00 Calls.
Arista Networks Inc ( ANET) - 150.72 Sell the December 145.00 Calls.
Warner Bros. Discovery, Inc. Series A ( WBD) - 12.54 Sell the December 13.00 Calls.
Dollar General Corp. ( DG) - 106.47 Sell the January 110.00 Calls.
The Following Covered Write are no longer recommended
Name Covered Write
No Additions to This Section

 

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