Daily Summary
NDW Prospecting: Sitting on the Sidelines is Worse than a Weak Start
Over the last few decades, there have been few truly “bad” times to put money into the market.
Morning Pulse
NDW Morning Pulse - July 23, 2026
- Crude Oil ([CL/]) led yesterday’s performance, advancing 2.95%, followed by Gold ([GC/]), which gained 1.85%. Despite the strong daily gains, both assets remain well below the highs reached earlier this year.
- The Nasdaq Composite ([NASD]) completed a double bottom breakdown at 25,400, generating its second consecutive sell signal. Even so, the index remains up by double digits year to date and is currently trading near an area of initial support.
- The S&P 500 Index ([SPX]) remains on a sell signal following its double bottom breakdown at 7,300. Despite the technical weakness, the index ranks 3rd out of 134 asset groups on the Asset Class Group Scores page, underscoring its relative strength versus the broader universe.
- The Technology sector continues to experience technical deterioration. Within our DALI sector rankings, the sector has lost 13 signals over the past week, highlighting a rapid decline in underlying technical conditions. Nevertheless, Technology remains firmly in second place and maintains a comfortable lead over the third-ranked Healthcare sector.
- This week’s featured report revisits Monday’s feature, “Technology: Extreme Volatility, Normal Correction.” The analysis examines the recent volatility across the technology sector, explores the magnitude and frequency of historical drawdowns, and provides context for how current market conditions compare with past corrections.
Below are highlights from the NDW Morning Update Video for the morning of 07/23. Access the the video on the NDW Morning Update Video page.
- Crude Oil (CL/) led yesterday’s performance, advancing 2.95%, followed by Gold (GC/), which gained 1.85%. Despite the strong daily gains, both assets remain well below the highs reached earlier this year.
- The Nasdaq Composite (NASD) completed a double bottom breakdown at 25,400, generating its second consecutive sell signal. Even so, the index remains up by double digits year to date and is currently trading near an area of initial support.
- The S&P 500 Index (SPX) remains on a sell signal following its double bottom breakdown at 7,300. Despite the technical weakness, the index ranks 3rd out of 134 asset groups on the Asset Class Group Scores page, underscoring its relative strength versus the broader universe.
- The Technology sector continues to experience technical deterioration. Within our DALI sector rankings, the sector has lost 13 signals over the past week, highlighting a rapid decline in underlying technical conditions. Nevertheless, Technology remains firmly in second place and maintains a comfortable lead over the third-ranked Healthcare sector.
- This week’s featured report revisits Monday’s feature, “Technology: Extreme Volatility, Normal Correction.” The analysis examines the recent volatility across the technology sector, explores the magnitude and frequency of historical drawdowns, and provides context for how current market conditions compare with past corrections.
Despite some recent volatility and significant pullbacks in some mega cap tech stocks, the S&P 500 (SPX) is trading only about 3% off the all-time high it reached June after gaining roughly 20% off the March low. Given the speed of the market’s rebound from its Q1 swoon many people may have missed the opportunity to “buy the dip” and with the market once again trading near all-time highs, may be hesitant about putting money into the market, especially with the renewed tension in the Middle East, which was of the major contributing factors to the Q1 sell-off.
We can certainly understand this sentiment and we’re not advocating for this being an ideal entry point - from both a fundamental and technical perspective, there are reasons to be concerned about how much higher the market can go in the short-term. But, over the last few decades, there have been few truly “bad” times to put money into the market.
As technicians, we don’t promote a “buy-and-hold the S&P 500” strategy. We believe there is benefit to be had by rotating between areas of relative strength and adjusting your level of exposure based on the market environment. But, if you have clients who would prefer to sit on their hands unless everything seems perfect, it can be helpful to show them that historically, even less-than-ideal entry points have better than sitting on the sidelines.

The image above shows the annualized returns for the S&P 500 Total Return Index (TR.SPXX) for every year from 1990 through 2025. So, for 1990 (12/31/1989 start date) we have 36 years of returns, while 1991 has 35 years of returns, and so on. The annualized returns for 1990 run across the top row, the returns for 1991 run across the second row, etc. As you can see, the returns for most start dates are positive within a couple of years.

There are a few periods where the returns are negative for several years – mostly for start dates around 2000 – 2002 and around 2008, showing that these outsized and multi-year drawdowns can have an impact even over a multi-year horizon. At year 25, the annualized returns for the 1998 - 2000 portfolios sit at around 7.7% lagging the 1997 portfolio by about 2%, a significant difference when you consider it amounts to more than 60% on a cumulative basis. However, while less ideal that 7.7% annualized return is significantly better than what would have been earned sitting in cash.
As you can see, there are relatively few “bad” starting points. The 2007 portfolio, started just before the Great Financial Crisis has an annualized return of almost 11% 19 years later and the 2022 portfolio, which started just before a major drawdown, now shows an annualized return of more than 11%
It is also worth noting that these are simple buy-and-hold returns, investors who took a tactical approach and avoided tech stocks during the dot com crash likely show significantly better long-term returns than the late 90s sample portfolios shown here.
Average Level
-2.27
| < - -100 | -100 - -80 | -80 - -60 | -60 - -40 | -40 - -20 | -20 - 0 | 0 - 20 | 20 - 40 | 40 - 60 | 60 - 80 | 80 - 100 | 100 - > |
|---|---|---|---|---|---|---|---|---|---|---|---|
| < - -100 | -100 - -80 | -80 - -60 | -60 - -40 | -40 - -20 | -20 - 0 | 0 - 20 | 20 - 40 | 40 - 60 | 60 - 80 | 80 - 100 | 100 - > |
| AGG | iShares US Core Bond ETF |
| USO | United States Oil Fund |
| DIA | SPDR Dow Jones Industrial Average ETF |
| DVY | iShares Dow Jones Select Dividend Index ETF |
| DX/Y | NYCE U.S.Dollar Index Spot |
| EFA | iShares MSCI EAFE ETF |
| FXE | Invesco CurrencyShares Euro Trust |
| GLD | SPDR Gold Trust |
| GSG | iShares S&P GSCI Commodity-Indexed Trust |
| HYG | iShares iBoxx $ High Yield Corporate Bond ETF |
| ICF | iShares Cohen & Steers Realty ETF |
| IEF | iShares Barclays 7-10 Yr. Tres. Bond ETF |
| LQD | iShares iBoxx $ Investment Grade Corp. Bond ETF |
| IJH | iShares S&P 400 MidCap Index Fund |
| ONEQ | Fidelity Nasdaq Composite Index Track |
| QQQ | Invesco QQQ Trust |
| RSP | Invesco S&P 500 Equal Weight ETF |
| IWM | iShares Russell 2000 Index ETF |
| SHY | iShares Barclays 1-3 Year Tres. Bond ETF |
| IJR | iShares S&P 600 SmallCap Index Fund |
| SPY | SPDR S&P 500 Index ETF Trust |
| TLT | iShares Barclays 20+ Year Treasury Bond ETF |
| GCC | WisdomTree Continuous Commodity Index Fund |
| VOOG | Vanguard S&P 500 Growth ETF |
| VOOV | Vanguard S&P 500 Value ETF |
| EEM | iShares MSCI Emerging Markets ETF |
| XLG | Invesco S&P 500 Top 50 ETF |
Long Ideas
| Symbol | Company | Sector | Current Price | Action Price | Target | Stop | Notes |
|---|---|---|---|---|---|---|---|
| CTRE | CareTrust REIT Inc | Real Estate | $42.38 | $38 - $43 | 62.50 | 34 | 5/5'er since Apr. '25, top quintile of Real Estate Matrix, pos. trend and buy signal since Jul. '23, Earn. 8/10 |
| CM | Canadian Imperial Bank of Commerce | Banks | $117.74 | 100s | 165 | 90 | 5 for 5'er, top 10% of favored BANK sector matrix, LT pos peer RS, bearish signal reversal, R-R>3.0, 2.9% yield |
| BAP | Credicorp Limited (Peru) | Banks | $393.67 | 380s - 390s | 460 | 332 | 5 for 5'er, top 20% of favored BANK sector matrix, LT pos peer & mkt RS, triple top, 3.75% yield, Earn. 8/13 |
| JAZZ | Jazz Pharmaceuticals, Inc. | Drugs | $250.36 | low 230 to high 240 | 300 | 192 | 5 for 5'er, top quartile of Drugs matrix, pos. trend since Aug. '25, buy on pullback, ATH 7/7, Earn. 8/3 |
| HEI | Heico Corporation | Aerospace Airline | $335.24 | 330s - 350s | 480 | 284 | 4 for 5'er, top third of AERO sector matrix, LT pos mkt RS, bullish triangle, buy on pullback, good R-R |
| JOYY | JOYY Inc. | Internet | $72.53 | 65-lo 70s | 92 | 54 | 5 TA rating, top 50% of INET sector matrix, consec. buy signals, LT RS buy, buy-on-pullback |
| PLSE | Pulse Biosciences Inc | Healthcare | $32.76 | mid-to-hi 20s | 36.50 | 23 | 5 for 5'er, top half of favored HEAL sector matrix, triple top, good R-R, Earn. 8/6 |
| DLTR | Dollar Tree, Inc. | Retailing | $122.15 | hi 110s - 120s | 186 | 104 | 4 for 5'er, top half RETA sector matrix, spread quad top, buy on pullback R-R>2.5 |
| VSXY | Victoria's Secret & Company | Retailing | $87.34 | 81 - 87 | 109 | 71 | 5 for 5'er, 3rd in Retailing matrix, pos. trend, 2nd buy on 7/20, ATH on 7/21. |
| ZION | Zions Bancorporation | Banks | $70.07 | mid-to-hi 60s | 87 | 55 | 4 for 5'er, top half of favored BANK sector matrix, new RS buy signal, buy on pullback, R-R~2.0, 2.5% yield |
| PM | Philip Morris International Inc. | Food Beverages/Soap | $194.30 | hi 180s - lo 200s | 232 | 160 | 5 TA rating, top 20% of FOOD sector matrix, LT RS buy, yield > 3%, buy-on-pullback |
Short Ideas
| Symbol | Company | Sector | Current Price | Action Price | Target | Stop | Notes |
|---|
Removed Ideas
| Symbol | Company | Sector | Current Price | Action Price | Target | Stop | Notes |
|---|---|---|---|---|---|---|---|
| IBOC | International Bancshares Corporation | Banks | $75.88 | low-to-mid 70s | 93 | 63 | Removed for earnings (8/6). |
| LAMR | Lamar Advertising Company | Media | $158.91 | mid 140 to mid 150 | 228 | 122 | Removed for earnings (8/6). |
| AFL | AFLAC Incorporated | Insurance | $123.58 | hi 110s - low 120s | 136 | 104 | Removed for earnings (8/6). |
| HWM | Howmet Aerospace Inc. | Aerospace Airline | $280.70 | $260s - hi $270s | 324 | 220 | Removed for earnings (8/6). |
| DCO | Ducommun Inc | Aerospace Airline | $174.59 | 160s - 170s | 206 | 144 | Removed for earnings (8/6). |
| CINF | Cincinnati Financial Corporation | Insurance | $179.30 | 170s - 180s | 272 | 148 | Removed for earnings (7/27). |
NDW Spotlight Stock
PM Philip Morris International Inc. ($189.80) R - Food Beverages/Soap - PM has a 5 for 5 TA rating and sits in the top quintile of the food beverages/soap sector RS matrix. The stock has maintained an RS buy signal against the market since early 2025 and moved back to a positive trend in May. The recent price action saw PM notch a second consecutive buy signal this week while ascending to a new all-time high before pulling back to current levels. The long-term technical picture remains overwhelmingly positive and the near-term picture shows consistent improvement. The stock also shows a yield greater than 3%. Exposure may be considered in the high $180s to low $200s. Our initial stop will be positioned at $160, which would violate multiple support levels and move the stock into a negative trend. The bullish price objective of $232 will serve as our price target.
| 198.00 | X | 198.00 | |||||||||||||||||||||||||||
| 196.00 | X | 196.00 | |||||||||||||||||||||||||||
| 194.00 | X | X | 194.00 | ||||||||||||||||||||||||||
| 192.00 | • | X | X | O | X | 192.00 | |||||||||||||||||||||||
| 190.00 | X | X | • | X | O | X | O | X | 190.00 | ||||||||||||||||||||
| 188.00 | X | O | X | O | • | X | O | X | X | O | 188.00 | ||||||||||||||||||
| 186.00 | X | O | X | O | • | X | O | X | X | X | O | X | 186.00 | ||||||||||||||||
| 184.00 | O | X | O | X | 3 | • | X | O | X | O | X | O | X | O | X | 184.00 | |||||||||||||
| 182.00 | O | X | O | O | • | X | O | X | O | X | O | X | O | X | Mid | 182.00 | |||||||||||||
| 180.00 | O | O | • | X | O | X | X | O | X | 7 | X | O | X | • | 180.00 | ||||||||||||||
| 178.00 | O | • | X | O | X | O | X | O | X | O | O | X | • | 178.00 | |||||||||||||||
| 176.00 | O | X | • | X | O | X | O | X | O | X | O | • | 176.00 | ||||||||||||||||
| 174.00 | O | X | X | O | • | X | 6 | X | O | O | • | • | 174.00 | ||||||||||||||||
| 172.00 | O | X | O | X | O | X | O | X | • | 172.00 | |||||||||||||||||||
| 170.00 | O | X | O | X | O | X | X | O | • | 170.00 | |||||||||||||||||||
| 168.00 | O | O | X | O | X | O | 5 | • | 168.00 | ||||||||||||||||||||
| 166.00 | O | X | O | X | O | X | • | 166.00 | |||||||||||||||||||||
| 164.00 | O | • | O | X | O | X | • | 164.00 | |||||||||||||||||||||
| 162.00 | • | O | X | X | O | • | 162.00 | ||||||||||||||||||||||
| 160.00 | • | 4 | X | O | X | • | 160.00 | ||||||||||||||||||||||
| 158.00 | • | O | X | O | X | • | 158.00 | ||||||||||||||||||||||
| 156.00 | • | O | X | O | X | • | 156.00 | ||||||||||||||||||||||
| 154.00 | • | O | X | O | • | 154.00 | |||||||||||||||||||||||
| 152.00 | • | O | • | • | 152.00 |
| COP ConocoPhillips ($120.56) - Oil - COP returned to a buy signal and a positive trend Thursday when it broke a double top at $122. The outlook for the stock remains negative, however, as even with the positive trend change COP is an unfavorable 1 for 5'er. |
| CVX Chevron Corporation ($194.91) - Oil - CVX returned to a buy signal and a positive trend Thursday when it broke a double top at $194. The positive trend change will promote CVX to an acceptable 3 for 5'er. From here, the next level of overhead resistance sits at $198. Meanwhile, support can be found at $166. |
| GOOGL Alphabet Inc. Class A ($317.97) - Internet - Big down day for GOOGL today, falling as much as 8% after earnings. The move brings its well past the previously mentioned $332 level from our previous comment. The search engine giant isn't close to falling back down to a 2/5'er based on its strong relative performance against its peer group or broader market... but the break is certainly not constructive. From here, our first test on rebounds will come around the $350 mark- levels from February of this year. |
| ORCL Oracle Corporation ($120.10) - Software - Shares of ORCL broke a double bottom at $120 for its fifth consecutive sell signal. The 0 for 5'er has weakened significantly, moving into a negative trend and losing all of its market and peer relative strength. The those with exposure should eventually sell, but could wait for some reversal given its position at the bottom of its ten week trading band. |
| STZ Constellation Brands, Inc. ($128.79) - Food Beverages/Soap - STZ completed a double bottom break at $130, marking its fifth consecutive sell signal. The 1 for 5'er ranks in the bottom half of the Food Beverages/Soap sector matrix. A sell can be considered here. STZ currently sits on initial support between $128-$130. Initial strong resistance can be seen at $138, with additional resistance at $144. |
| URI United Rentals, Inc. ($1,148.70) - Machinery and Tools - URI completed a double top break at $1120, marking an intraday high above $1168. The 5 for 5'er ranks in the top quintile of the machinery and tools sector matrix. Long exposure can be made here. Initial support is at $1008, with additional support at $912 |
| XOM ExxonMobil Holdings Corp. ($156.86) - Oil - XOM returned to a buy signal and a positive trend Thursday when it broke a double top at $156. The positive trend change will elevate XOM to a 4 for 5'er. From here, XOM faces overhead resistance at $162, while support can be found at $136. |
The option suggestions featured here are pulled from the NDW Options Ideas tool. These are just a sample of the ideas that can be found there. The Options Idea tool contains numerous additional income and speculative plays. It also offers relative strength-based screens targeting the highest (and lowest) relative strength stocks and ETFs that have recently moved counter to their longer-term trend. To access or subscribe to the Options Ideas tool, click here.
Call
FedEx Corporation (FDX) Oct 16 $310 Call

| Additional Data: | |
| Bid/Ask Spread | 14.47% |
| Delta | 61.92 |
| Gamma | 0.79 |
| Implied Volatility | 32.64% |
| Expiry Date | 85 |
| Earnings Date | 10/28/2026 |
Put
GoDaddy Inc. (GDDY) Nov 20 $90 Put

| Additional Data: | |
| Bid/Ask Spread | 23.96% |
| Delta | -45.90 |
| Gamma | 1.56 |
| Implied Volatility | 53.33% |
| Expiry Date | 120 |
| Earnings Date | 7/30/2026 |
Income (Short Put)
Chubb Ltd (CB) Sep 18 $330 Short Put

| Additional Data: | |
| Ann. Static Return | 11.91% |
| Bid/Ask Spread | 42.00% |
| Delta | 26.98 |
| Gamma | -0.95 |
| Implied Volatility | 21.58% |
| Expiry Date | 57 |
| Earnings Date | 10/27/2026 |