Daily Summary
Momentum Unwinds
Historical perspective on the shifting market leadership experienced over the past few weeks.
Morning Pulse
NDW Morning Pulse - July 17, 2026
NDW Morning Pulse - July 17, 2026
- Thursday was an extremely positive breadth day. Despite the S&P 500 ([SPX]) falling 0.51%, the equal weight S&P 500 ([SPXEWI]) rose 1%. That’s just the 3rd time in the last five years the equal weight index has beaten cap weight index by such a wide margin.
- The market was dragged down by the technology sector, with the Technology Select Sector SPDR ETF ([XLK]) falling 2.24%. The sector is in correction territory with it 10% off ATHs but still holds a favorable fund score of 4.83.
- Memory chips were previously an area of extreme strength but have led the way to the downside over the past month. The Roundhill Memory ETF ([DRAM]) fell a further 8.82% and is now more than 35% off ATHs as companies like Micron ([MU]) pullback.
- Small caps have quietly been one of the best performing groups recently, especially small cap value stocks. The iShares Russell 2000 Value ETF ([IWN]) rose 1.31% on Thursday, bringing its one-month return to 3.7%, which is 3.4% higher than the S&P 500.
- Among small cap value stocks, regional banks have been leading the way to the upside. The SPDR S&P Regional Banking ETF ([KRE]) rose 2.82% yesterday, moving to its fourth consecutive buy signal while holding an extremely strong 5.55 fund score.
Below are highlights from the NDW Morning Update Video for the morning of 7/17/26. Access the the video on the NDW Morning Update Video page.
- Thursday was an extremely positive breadth day. Despite the S&P 500 (SPX) falling 0.51%, the equal weight S&P 500 (SPXEWI) rose 1%. That’s just the 3rd time in the last five years the equal weight index has beaten cap weight index by such a wide margin.
- The market was dragged down by the technology sector, with the Technology Select Sector SPDR ETF (XLK) falling 2.24%. The sector is in correction territory with it 10% off ATHs but still holds a favorable fund score of 4.83.
- Memory chips were previously an area of extreme strength but have led the way to the downside over the past month. The Roundhill Memory ETF (DRAM) fell a further 8.82% and is now more than 35% off ATHs as companies like Micron (MU) pullback.
- Small caps have quietly been one of the best performing groups recently, especially small cap value stocks. The iShares Russell 2000 Value ETF (IWN) rose 1.31% on Thursday, bringing its one-month return to 3.7%, which is 3.4% higher than the S&P 500.
- Among small cap value stocks, regional banks have been leading the way to the upside. The SPDR S&P Regional Banking ETF (KRE) rose 2.82% yesterday, moving to its fourth consecutive buy signal while holding an extremely strong 5.55 fund score.
Momentum stocks have had a rough few weeks. We saw many of the high momentum stocks pull back sharply in the first half of July after a banner second quarter for the factor. One of the ways we track the strength of the momentum trade is through our RS Spread indicator (RSSPREAD). This reading looks at the top 1000 stocks by market capitalization, separates them into quintiles based on trailing momentum (performance-based), and then subtracts the bottom quintile from the top quintile. In short, it tells us how well market leadership is faring against the laggards. Seeing the RSSPREAD push higher is indicative of a positive momentum environment; the gap between leaders and laggards is widening.
That is exactly what we saw in the second quarter. The RSSPREAD reached 24.50 on June 22, climbing from 19.79 on March 24. While that might not seem like much, that 24% improvement in a 90-day stretch is the third largest rise we have seen over any 90-day period since 2008. The other two times include the period ending in March 2020 and November 2022. Obviously, everyone remembers March 2020 as the bottom of the pandemic-induced bear market, but you might have forgotten that high momentum names held up better than the low momentum names until the market washout at the end of that month. In November 2022, we were coming out of another bear market environment as AI moved to the centerstage following the general release of ChatGPT.
The highest periods of improvement we have ever seen for the RSSPREAD came during the intensely volatile environments from 1998 – 2002 and 2008 – 2009. While they saw some sharp runs for momentum, those runs were often short-lived and followed by intense deterioration. Those market environments caused substantial whipsaws in the momentum trade due to the lack of clear trends throughout the market.

There are significant differences between the current market environment and any of these prior periods. We are not coming out of a bear market like we were in 2020 or 2022. We do not see wildly stretched valuations like we saw heading into the dot-com crash, nor do we see the economic concerns that we saw heading into the global financial crisis. Every market environment is different. The only consistent theme we can see across each of the major periods of improvement for momentum is that they were followed by sharp mean reversion. That is due to how momentum functions; leaders must undergo a period of underperformance to show they are no longer leaders.
This momentum unwind is what we have experienced over the past few weeks. Technology was the big winner in the second quarter, led higher by semiconductors. That sector rocketed higher in our DALI sector rankings, gaining over 50 signals in May to move from the third to the first position. That was the sharpest ascent to the top position we have ever seen. Sectors will often show sharp improvement but fall short of gaining enough relative strength to knock off the top ranked areas. That was not the case for technology, as it not only moved into the top position but continued to climb, ultimately reaching a 55 signal gap between itself and industrials in second.
That trade turned around quickly as we entered July. Technology dropped 56 RS buy signals from the 30 day stretch through July 16, leading it to drop down into the second position in our DALI rankings. This is a very large signal decline in a short amount of time, but other 30 day stretches have shown more substantial losses for tech, such as April 2025 (83 signals) and March 2004 (67 signals). The extreme technology improvement could not go on forever, as we have now seen the sector come back down to earth. Technology still sits in the second position for now, in an overweight posture but no longer the clear leader for domestic equities.

On the other hand, we are seeing that strength transition to other areas of the market. Healthcare has been the biggest beneficiary in relative strength, adding 46 RS buy signals over the past 30 days. Financials is the next highest at a 27-signal improvement, followed by consumer discretionary gaining 25 signals. This is a diverse mix of names to rise in relative strength as we head into earnings season. Some of the improvements in healthcare and financials seems to be related to process improvements or cost savings due to AI implementation, which could end up looping back around to help technology. Consumer discretionary had done surprisingly poorly for such a risk-on market environment, so seeing that sector improve can be viewed as a good thing for the broader economy.

We do not know the extent of this rotation, but we know that the momentum factor will continue to push the portfolio toward the strongest areas of the market. It is important to stick with the process and follow what works over time during periods of uncertainty. This is what all our RS based models and strategies look to do, overweight strength and avoid weakness.
Featured Charts:
Portfolio View - Major Market ETFs
| Symbol | Name | Price | Yield | PnF Trend | RS Signal | RS Col. | Fund Score | 200 Day MA | Weekly Mom |
|---|---|---|---|---|---|---|---|---|---|
| DIA | State Street SPDR Dow Jones Industrial Average ETF Trust | 524.83 | 1.38 | Positive | Sell | X | 4.35 | 487.48 | - 1W |
| EEM | iShares MSCI Emerging Markets ETF | 64.19 | 1.94 | Positive | Buy | O | 4.27 | 59.75 | - 7W |
| EFA | iShares MSCI EAFE ETF | 103.81 | 3.08 | Positive | Sell | X | 3.81 | 99.40 | - 4W |
| IJH | iShares S&P MidCap 400 Index Fund | 75.99 | 1.15 | Positive | Buy | O | 4.44 | 69.68 | - 3W |
| IJR | iShares S&P SmallCap 600 Index Fund | 147.16 | 1.11 | Positive | Sell | X | 4.54 | 128.77 | - 1W |
| QQQ | Invesco QQQ Trust | 705.94 | 0.46 | Positive | Buy | X | 5.57 | 640.36 | - 7W |
| RSP | Invesco S&P 500 Equal Weight ETF | 215.06 | 1.51 | Positive | Sell | O | 3.28 | 198.29 | - 1W |
| SPY | State Street SPDR S&P 500 ETF Trust | 750.72 | 1.01 | Positive | Buy | X | 5.15 | 696.29 | - 7W |
| XLG | Invesco S&P 500 Top 50 ETF | 61.45 | 0.67 | Positive | Buy | O | 4.04 | 59.21 | - 7W |
Average Level
1.15
| < - -100 | -100 - -80 | -80 - -60 | -60 - -40 | -40 - -20 | -20 - 0 | 0 - 20 | 20 - 40 | 40 - 60 | 60 - 80 | 80 - 100 | 100 - > |
|---|---|---|---|---|---|---|---|---|---|---|---|
| < - -100 | -100 - -80 | -80 - -60 | -60 - -40 | -40 - -20 | -20 - 0 | 0 - 20 | 20 - 40 | 40 - 60 | 60 - 80 | 80 - 100 | 100 - > |
| AGG | iShares US Core Bond ETF |
| USO | United States Oil Fund |
| DIA | SPDR Dow Jones Industrial Average ETF |
| DVY | iShares Dow Jones Select Dividend Index ETF |
| DX/Y | NYCE U.S.Dollar Index Spot |
| EFA | iShares MSCI EAFE ETF |
| FXE | Invesco CurrencyShares Euro Trust |
| GLD | SPDR Gold Trust |
| GSG | iShares S&P GSCI Commodity-Indexed Trust |
| HYG | iShares iBoxx $ High Yield Corporate Bond ETF |
| ICF | iShares Cohen & Steers Realty ETF |
| IEF | iShares Barclays 7-10 Yr. Tres. Bond ETF |
| LQD | iShares iBoxx $ Investment Grade Corp. Bond ETF |
| IJH | iShares S&P 400 MidCap Index Fund |
| ONEQ | Fidelity Nasdaq Composite Index Track |
| QQQ | Invesco QQQ Trust |
| RSP | Invesco S&P 500 Equal Weight ETF |
| IWM | iShares Russell 2000 Index ETF |
| SHY | iShares Barclays 1-3 Year Tres. Bond ETF |
| IJR | iShares S&P 600 SmallCap Index Fund |
| SPY | SPDR S&P 500 Index ETF Trust |
| TLT | iShares Barclays 20+ Year Treasury Bond ETF |
| GCC | WisdomTree Continuous Commodity Index Fund |
| VOOG | Vanguard S&P 500 Growth ETF |
| VOOV | Vanguard S&P 500 Value ETF |
| EEM | iShares MSCI Emerging Markets ETF |
| XLG | Invesco S&P 500 Top 50 ETF |
Long Ideas
| Symbol | Company | Sector | Current Price | Action Price | Target | Stop | Notes |
|---|---|---|---|---|---|---|---|
| IBOC | International Bancshares Corporation | Banks | $77.84 | low-to-mid 70s | 93 | 63 | 4 for 5'er, favored BANK sector, LT pos peer & mkt RS, bearish signal reversal, R-R~2.0, 1.95% yield, Earn. 8/6 |
| LYV | Live Nation Entertainment Inc. | Leisure | $179.85 | low 160s to mid 170s | 202 | 142 | 4 for 5'er; Pos. Trend; Top Half of Leisure Matrix; Within one box of ATH, Earn. 8/6 |
| CTRE | CareTrust REIT Inc | Real Estate | $41.97 | $38 - $43 | 62.50 | 34 | 5/5'er since Apr. '25, top quintile of Real Estate Matrix, pos. trend and buy signal since Jul. '23. |
| LAMR | Lamar Advertising Company | Media | $162.21 | mid 140 to mid 150 | 228 | 122 | 5 for 5'er, top third of Media Matrix, pos. trend, Reward-Risk > 11, current yield > 4%, Earn. 8/6 |
| CM | Canadian Imperial Bank of Commerce | Banks | $120.74 | 100s | 165 | 90 | 5 for 5'er, top 10% of favored BANK sector matrix, LT pos peer RS, bearish signal reversal, R-R>3.0, 2.9% yield |
| AVBP | ArriVent BioPharma, Inc. | Biomedics/Genetics | $32.75 | low 30s | 55 | 25 | 5 for 5'er, top third of Biotech matrix, pos. L-T Peer and Mkt RS, pos. trend, Earn. 8/14 |
| AFL | AFLAC Incorporated | Insurance | $123.02 | hi 110s - low 120s | 136 | 104 | 4 for 5'er, top half of INSU sector matrix, LT pos mkt & peer RS, spread triple top, 2.1% yield, Earn. 8/6 |
| HWM | Howmet Aerospace Inc. | Aerospace Airline | $271.19 | $260s - hi $270s | 324 | 220 | 5 for 5'er and pos. trend since Aug. '22, L-T pos. peer and mkt RS, buy signal since April, R-R > 4. |
| DCO | Ducommun Inc | Aerospace Airline | $168.67 | 160s - 170s | 206 | 144 | 5 for 5'er, top 25% of AERO sector matrix, LT pos mkt RS, buy on pullback, Earn. 8/6 |
| CINF | Cincinnati Financial Corporation | Insurance | $176.27 | 170s - 180s | 272 | 148 | 5 for 5'er, top half of INSU sector matrix, LT pos peer & mkt RS, quad top, buy on pullback, R-R~3.0, Earn. 7/27 |
| BAP | Credicorp Limited (Peru) | Banks | $387.44 | 380s - 390s | 460 | 332 | 5 for 5'er, top 20% of favored BANK sector matrix, LT pos peer & mkt RS, triple top, 3.75% yield, Earn. 8/13 |
| JAZZ | Jazz Pharmaceuticals, Inc. | Drugs | $242.18 | low 230 to high 240 | 300 | 192 | 5 for 5'er, top quartile of Drugs matrix, pos. trend since Aug. '25, buy on pullback, ATH 7/7. |
| HEI | Heico Corporation | Aerospace Airline | $344.03 | 330s - 350s | 480 | 284 | 4 for 5'er, top third of AERO sector matrix, LT pos mkt RS, bullish triangle, buy on pullback, good R-R |
| JOYY | JOYY Inc. | Internet | $69.06 | 65-lo 70s | 92 | 54 | 5 TA rating, top 50% of INET sector matrix, consec. buy signals, LT RS buy, buy-on-pullback |
| PLSE | Pulse Biosciences Inc | Healthcare | $27.41 | mid-to-hi 20s | 36.50 | 23 | 5 for 5'er, top half of favored HEAL sector matrix, triple top, good R-R, Earn. 8/14 |
Short Ideas
| Symbol | Company | Sector | Current Price | Action Price | Target | Stop | Notes |
|---|
Removed Ideas
| Symbol | Company | Sector | Current Price | Action Price | Target | Stop | Notes |
|---|---|---|---|---|---|---|---|
| VIK | Viking Holdings Ltd | Leisure | $98.07 | hi 90s to 100 | 118 | 87 | VIK has fallen to a sell signal. OK to hold here. Maintain $87 stop. |
Follow-Up Comments
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NDW Spotlight Stock
PLSE Pulse Biosciences Inc R ($28.55) - Healthcare - PLSE is a 5 for 5'er that ranks in the top half of the favored healthcare sector matrix. In Thursday's trading PLSE reversed up $25 for the third time in the last two months, indicating strong support around this level. Long exposure may be added in the mid-to-upper $20s and we will set our initial stop at $23, a potential spread triple bottom break on PLSE's chart that would also violate its trend line. We will use the bullish price objective, $36.50, as our target price. PLSE is expected to report earnings on 8/14.
| 26 | |||||||||||||||||||||||||||||
| 31.00 | X | 31.00 | |||||||||||||||||||||||||||
| 30.00 | X | O | 30.00 | ||||||||||||||||||||||||||
| 29.00 | X | O | 29.00 | ||||||||||||||||||||||||||
| 28.00 | X | X | X | O | 28.00 | ||||||||||||||||||||||||
| 27.00 | X | X | 6 | O | X | O | X | 7 | 27.00 | ||||||||||||||||||||
| 26.00 | X | X | O | X | O | X | O | X | O | X | O | Mid | 26.00 | ||||||||||||||||
| 25.00 | X | O | X | O | X | O | X | O | O | O | 25.00 | ||||||||||||||||||
| 24.00 | X | O | X | X | O | O | • | 24.00 | |||||||||||||||||||||
| 23.00 | X | O | X | 4 | X | O | X | • | 23.00 | ||||||||||||||||||||
| 22.00 | X | O | X | O | X | O | X | O | X | • | 22.00 | ||||||||||||||||||
| 21.00 | • | X | O | X | O | X | O | X | O | X | • | 21.00 | |||||||||||||||||
| 20.00 | X | • | X | O | X | O | O | X | O | X | • | 20.00 | |||||||||||||||||
| 19.50 | X | O | • | X | O | X | O | X | 5 | X | • | 19.50 | |||||||||||||||||
| 19.00 | X | O | • | X | O | X | O | X | O | X | • | 19.00 | |||||||||||||||||
| 18.50 | X | A | O | • | X | 3 | X | O | X | O | • | 18.50 | |||||||||||||||||
| 18.00 | X | O | X | O | • | X | O | X | O | • | 18.00 | ||||||||||||||||||
| 17.50 | X | O | X | O | X | O | • | 17.50 | |||||||||||||||||||||
| 17.00 | X | O | O | X | • | 17.00 | |||||||||||||||||||||||
| 16.50 | X | B | X | • | 16.50 | ||||||||||||||||||||||||
| 16.00 | X | O | X | • | Bot | 16.00 | |||||||||||||||||||||||
| 15.50 | X | O | X | X | X | • | 15.50 | ||||||||||||||||||||||
| 15.00 | X | • | O | X | O | 1 | O | 2 | • | 15.00 | |||||||||||||||||||
| 14.50 | X | • | O | C | O | X | O | X | • | 14.50 | |||||||||||||||||||
| 14.00 | • | O | X | O | X | O | X | • | 14.00 | ||||||||||||||||||||
| 13.50 | O | X | O | • | O | • | 13.50 | ||||||||||||||||||||||
| 13.00 | O | • | • | • | 13.00 | ||||||||||||||||||||||||
| 26 |
| CTVA Corteva Inc ($87.30) - Chemicals - CTVA returned to a buy signal Friday when it broke a triple top at $88, marking a new all-time high for the stock. Friday's move adds to a modestly positive technical picture as CTVA is a 3 for 5'er. From here, the first level of support sits at $83. |
| GOOGL Alphabet Inc. Class A ($345.38) - Internet - GOOGL returned to a sell signal with today's action, highlighting some support around the middle of the trading band at $372. Google still generally leads the magnificent seven as we move through July, but it is certainly is evident that the large mega cap names are shedding some strength. From here, a trip to support at $332 wouldn't be out of the question. |
| KLAC KLA Corp ($213.63) - Semiconductors - Shares of KLAC broke a double bottom at $216 for its third consecutive sell signal. The 4 for 5'er has pulled back sharply from its June highs, but remains in a positive trend for now despite losing near-term market relative strength at the beginning of the month. Investors should continue to hold but should monitor for further deterioration, such as movement below its bullish support line at $186. Initial support lies at $194 then $190. |
| MO Altria Group Inc. ($74.03) - Food Beverages/Soap - MO inched higher to complete a double top break at $75, marking its fourth consecutive buy signal and a new all-time high. The 4 for 5'er ranks in the top quintile of the food beverage/soap sector matrix. Long exposure can be made here, given the normalization of the 10-week trading band. Initial strong support can be seen between $69-$70, with additional support between $63-$64. Note that earnings are expected on 7/30. |
| NFLX NetFlix Inc. ($68.63) - Media - NFLX dropped upwards of 8% on the day post earnings... but those of you following the TA scoring system wouldn't have held focused exposure to the name as it remains a technically weak 0/5'er. Down 25% so far this year, the only real hope here is that the media giant is heavily oversold as of 7/17. All that to say, bounces could be expected back to resistance in the $70's, but that shouldn't really be a main reason to pick up exposure for now. |
| PANW Palo Alto Networks Inc ($356.57) - Software - Shares of PANW broke a double top at $364 for its tenth consecutive buy signal. The 5 for 5'er has been on an incredible run since moving back into a positive trend in March. The cybersecurity name remains a strong buy, but has entered significantly overbought territory near the top of its ten week trading band. Those with exposure should continue to own while those on the sidelines should wait for pullback or consolidation before looking to buy. Initial support lies at $348 with additional levels at $320 and $316. |
The option suggestions featured here are pulled from the NDW Options Ideas tool. These are just a sample of the ideas that can be found there. The Options Idea tool contains numerous additional income and speculative plays. It also offers relative strength-based screens targeting the highest (and lowest) relative strength stocks and ETFs that have recently moved counter to their longer-term trend. To access or subscribe to the Options Ideas tool, click here.
Call
CVS Health Corp (CVS) Nov 20 $105 Call

| Additional Data: | |
| Bid/Ask Spread | 4% |
| Delta | 61.14 |
| Gamma | 1.84 |
| Implied Volatility | 35.45% |
| Expiry Date | 126 |
| Earnings Date | 8/5/2026 |
Put
Kratos Defense & Security Solutions (KTOS) Nov 20 $47.50 Put

| Additional Data: | |
| Bid/Ask Spread | 15.38 |
| Delta | -43.15 |
| Gamma | 1.97 |
| Implied Volatility | 77.98 |
| Expiry Date | 126 |
| Earnings Date | 8/6/2026 |
Income (Short Put)
Abivax SA (ABVX) Aug 14 $122 Short Put

| Additional Data: | |
| Ann. Static Return | 55.10% |
| Bid/Ask Spread | 53.85% |
| Delta | 25.79 |
| Gamma | -1.13 |
| Implied Volatility | 73.49% |
| Expiry Date | 28 |
| Earnings Date | 9/21/2026 |
