Daily Equity & Market Analysis
Published: May 14, 2025
This content is for informational purposes only. This should not be construed as solicitation. The general public should consult their financial advisor for additional information related to investment decisions.

Daily Summary

Point & Figure Pulse

Breadth indicators have drastically improved over the last month. Earlier this week, the Bullish Percent for the S&P 500 ([^BPSPX]) crossed above 70% and now sits at a level of 74%. Readings above 70% are often associated with a frothy market in the short-term but it is generally a good sign on longer time frames.

Wednesday Feature: A Relative Strength Wrap-Up

A Key RS Relationship Between Growth and Value

Market Distribution Table

The curve has an average reading of 18.49%.

Daily Equity Roster

Today's featured stock is CRH plc (Ireland) ADR (CRH).

Analyst Observations

Comments include: AEP, AU, DUK, EGO, LLY, MRK, & SO.

Daily Option Ideas

Call: Cintas Corporation (CTAS); Put: Zimmer Biomet Holdings (ZBH); Covered Write: Twilio (TWLO).

Weekly Video

Weekly Rundown Video - May 7, 2025

Weekly rundown with NDW analyst team covering all major asset classes.

Weekly rundown with NDW analyst team covering all major asset classes.

Point & Figure Pulse

by Joseph Tuzzolo

Breadth indicators have drastically improved over the last month. Earlier this week, the Bullish Percent for the S&P 500 (^BPSPX) crossed above 70% and now sits at a level of 74%. Readings above 70% are often associated with a frothy market in the short-term but it is generally a good sign on longer time frames. Nonetheless, over the last few years readings above 70% have tended to be short-lived, usually lasting no more than a month. This does suggest that the recent pace of the rally in equities is due to slow at least. To be more succinct, elevated breadth readings tend to lead to more muted returns over the next couple of months, but long-term it is a positive. The last time ^BPSPX moved above 70% was in September 2024.

One of the more unique circumstances surrounding this trip above 70% is that ^BPSPX dropped below 20%. This is the twelfth time since 1998 that ^BPSPX has made a roundtrip from below 20% to above 70%. This was the second-fastest roundtrip in history as it took 35 days from when ^BPSPX dropped below 20% to get back above 70%. The only period it took less time to make a roundtrip was in March 2020 when it only took 21 days. Forward returns for the S&P 500 following the ^BPSPX crossing above 70% after dropping below 20% are on average positive more than one month out, but they aren’t robust. Returns one year out are more positive than any other time frame. This goes along with what was mentioned earlier, high levels of breadth may signal a cooling off period for the market over the next few months, but it is a positive on longer time frames.

It feels somewhat ironic that through 5/13, Large-Cap Growth representative VUG is up just .01% in 2025. Peak to trough, VUG lost nearly 23% in 2025, clawing its way back to positive for the year as it broke back into a positive trend and returned to a buy signal on its default chart for the first time since late 2024. In the near-term, $425 looks to be quite a stiff point of resistance, having reached that level five times over the last year or so. VTV also presents quite an interesting technical picture. While VTV specifically holds a score below NDW’s 3.0 threshold, the average US Large Cap Value fund is still technically acceptable with a 3.35 fund score on the Asset Class Group Scores Page. VTV posted its first buy signal of the year with the recent rally, returning into a positive trend in the process. All of that said, today’s feature will build off of several interesting developments worth watching favoring risk-on changes as we rocket towards the back half of May.  

We will start our conversation with a notable development by looking at a 3.25% RS chart between VUG & VTV. As of action on 5/13/25, this moved back into X’s signaling a near-term preference for growth focused names on the most recent rally. Sitting on a pair of consecutive buy signals, chart action of the 3.25% scale has been largely consistent over the last 30 years- a net positive for trend followers.  While further leadership for growth would see VUG challenge all-time highs of “relative price” against VTV, the reversal is certainly a talking point as you enter conversations with clients. Building on that, growth was able to hold its long-term signal against value, another feather in the cap of a fund which has held above NDW’s 3.0 fund score threshold since February of 2023. A hypothetical portfolio which owns whichever fund is on a buy signal vastly outperforms a simple buy & hold strategy of either representative since 1998.

Practical allocations for RS charts don’t stop on a simple asset to asset level (think the previously mentioned switching strategy between VUG & VTV, for example.) The analyst team will quite often use these relationships to gauge what kind of assets are in control. Take for instance the chart below detailing a 6.5% RS chart between Bitcoin ($BTC) & Gold (GLD). While the latter certainly isn’t acting like a particularly defensive asset (at least in 2025) the relationship may help us gauge whether risk on (Bitcoin) or risk off (Gold) options are leading the way. While the RS switching strategy on this scale isn’t as profitable as simply owning Bitcoin throughout the time period (to no surprise…) the overall idea can be used in tandem with other commentary to build out a weight of the evidence across your portfolio.

There have also been a handful of interesting changes on an individual sector perspective worth watching. Starting broadly with Relative Strength changes against NDW’s cash proxy MNYMKT, both communication services representative XLC and financials representative XLF moved back into X’s on their 3.25% relative strength charts. Healthcare (XLV), Utilities (XLU), Staples (XLP) & Energy (XLE) remain in O’s against MNYMKT at the time of this writing.  Looking at the core of the market (SPX) vs. individual sectors, SPX moved back into X’s against staples representative XLP on a 3.25% scale, another building block supporting the idea of a more risk-on focused advance as we look to attack all time highs above.

Absolute price movement is certainly important. All that said, using relative strength charts can help remove some of the “fog of war” associated with only looking at said absolute price in a vacuum. Using alerts to keep up with a list of relative strength charts can help automate the process, making best use of your time on the platform.

 

Each week the analysts at NDW review and comment on all major asset classes in the global markets. Shown below is the summary or snapshot of the primary technical indicators we follow for multiple areas. Should there be changes mid-week we will certainly bring these to your attention via the report.

 

Universe BP Col & Level (actual) BP Rev Level PT Col & Level (actual) PT Rev Level HiLo Col & Level (actual) HiLo Rev Level 10 Week Col & Level (actual) 10 Week Rev Level 30 Week Col & Level (actual) 30 Week Rev Level
ALL
Xs at 42%
(43.0 +3.8)
BPALL
 
36%
Xs at 32%
(32.4 +4.4)
PTALL
 
26%
Xs at 56%
(55.8 -0.9)
ALLHILO
 
50%
Xs at 60%
(61.9 +16.4)
TWALL
 
54%
Xs at 38%
(38.9 +8.1)
30ALL
 
32%
NYSE
Xs at 56%
(56.9 +5.5)
BPNYSE
 
50%
Xs at 42%
(43.2 +7.1)
PTNYSE
 
36%
Xs at 62%
(63.5 +3.8)
NYSEHILO
 
56%
Xs at 70%
(70.6 +25.0)
TWNYSE
 
64%
Xs at 42%
(42.6 +11.7)
30NYSE
 
36%
OTC
Xs at 38%
(38.1 +3.2)
BPOTC
 
32%
Xs at 28%
(28.7 +3.6)
PTOTC
 
22%
Xs at 56%
(53.3 -3.1)
OTCHILO
 
50%
Xs at 58%
(58.9 +13.3)
TWOTC
 
52%
Xs at 36%
(37.7 +6.9)
30OTC
 
30%
World
Xs at 44%
(45.8 +3.2)
BPWORLD
 
38%
Xs at 34%
(35.6 +4.3)
PTWORLD
 
28%
N/A
N/A
Xs at 60%
(60.3 +13.1)
TWWORLD
 
54%
Xs at 42%
(43.4 +6.5)
30WORLD
 
36%

U.S. Sector Updates

The past week saw no significant technical developments in the Industrials Sector. Those that saw noteworthy movement are included below, in order of their relative strength ranking in the DALI domestic equity sector rankings, as of 5/14/2025. Sector designations are based on DALI sector rankings and are as follows: 1 - 3 overweight, 4 - 7 equal weight, and 8 - 11 underweight.

 

Communication Services – Overweight

Weekly Communications Video (3:03)

Communication Services remains a strong option from a pure sector perspective. The group continues to flex its muscles atop the sector DALI rankings, ranking first out of the 11 broad sectors as of 5/14. Broad representative XLC has improved nicely off of 2025 lows, returning to a PnF buy signal on its default chart and moving back to a column of X's on a 3.25% Relative Strength chart. Despite its strength, there are a handful of landmines in the sector to be aware of when picking up exposure. Google (GOOG & GOOGL) remains a poor attribute name. Comcast (CMCSA) is a poor attribute name that moved higher, take that as a chance to trim. Walt Disney broke back into a positive trend, but buyer beware, the stock is not the "fairest of them all."

Financials – Overweight

Weekly Financials Video (3:19)

Financials has been a top-three ranked DALI sector for almost a year, highlighting the area's consistent relative strength picture. The Financial Select SPDR Fund (XLF) possesses a strong fund score above 4.0 and trades right below resistance of all-time highs. Bank representative, SPDR S&P Bank ETF (KBE), returned to a positive trend on May 12th but still has a poor fund score below 3.0. 

Utilities – Overweight

Weekly Utilities Video (3:17)

Though broader Utilities pulled back during the past one-week roll (5/6 – 5/13), both XLU and RSPU continue to maintain current chart positions near their breakout levels from early last week. The 10-week indicator for the broader sector (^TWECUTILITY) reversed into Os, suggesting stocks within the sector have moved below their 50-day moving average, but intermediate and long-term indicators such as the bullish percent (^BPECUTILITY) and positive trend (^PTECUTILITY) still maintain high readings and a column of Xs. Within industries like Gas Utilities though, indicators like the bullish percent (^BPGUTI) and positive trend (^PTGUTI) have reversed into Os during this week’s trading. Suggesting stocks within the small group are beginning to give sell signals and shift their trends back to negative. Additionally, the RS in Xs indicator (^RSXGUTI), which measures the percentage of stocks maintaining positive near-term market RS against the S&P 500 Equal Weight Index (SPXEWI), shifted back into a column of Os following Tuesday’s (5/13) action. While most Gas Utilities stocks maintain positive technical pictures, some have begun to see breakdowns as suggested by the indicators. On the earnings front, NRG Energy (NRG) reported a beat along with announcing an acquisition during Monday’s (5/12) trading. The stock rallied to a new all-time chart high at $158 and now trades in extremely overbought territory.

Technology – Equal Weight

Weekly Technology Video (3:31)

Technology gained further relative strength on Monday to move up into the fifth position in the DALI sector rankings, placing it back inside the top half of the sectors for the first time since April 3. XLK was the second best performing broad sector fund on Monday and is the best performing over the trailing month. The Ten Week for Technology (^TWECTECH) advanced up to 72% for the first time since late 2023, highlighting a sharp rise in near-term participation. Semiconductors have been a catalyst for recent improvement as the space bounces back from the significant declines posted in the beginning of the year. Software names have been more resilient and shown more consistent improvement.

Discretionary – Equal Weight

Weekly Discretionary Video (3:36)

Discretionary stocks have been positive during this one-week roll (5/6 – 5/13) with the Discretionary Select Sector SPDR Fund (XLY) rallying just shy of 9% to move above $215 on the ETF’s point and figure chart. Monday’s action brought notable increases to indicators for the broader sector with the 10-week (^TWECCONCYC) and bullish percent (^BPECCONCYC) increasing to 64% and 40%, noting stocks moving above their 50-day moving average and returning to a buy signal. The longer-term positive trend (^PTECCONCYC) indicator reversed back into Xs following last Wednesday’s (5/7) and the RS in Xs indicator (^RSXECCONCYC), which measures the percentage of stocks maintaining positive near-term market RS against the S&P 500 Equal Weight Index (SPXEWI), shifted back into a column of Xs following Friday’s (5/9) action. All told, there has been a notable shift in stocks showing positive technical improvement within the broader sector. Among those is Carvana (CVNA), which beat on earnings last week and rallied to a multi-year high during intraday action Wednesday (5/14). Planet Fitness (PLNT) and Expedia (EXPE) reported mixed earnings results last week but continue to maintain positive overall technical pictures. Walmart’s (WMT) earnings on Thursday (5/15) before the opening will highlight the week.

Staples – Underweight

Weekly Staples Video (2:01)

Consumer Staples had a down week, seeing Select Sector SPDR Fund XLP fall 1.7% to lag the S&P 500 by 6.7%. The sector’s underperformance resulted in several notable relative strength changes. XLP reversed into a column of Os versus the S&P 500 Equal Weight (SPXEWI), bringing its fund score down to an unacceptable 1.95. Staples now holds an average score of 2.32 in Asset Class Group Scores—a full point lower than the week prior. The sector maintained its 7th spot in DALI, but it also lost 16 signals over the last week, placing it within 5 signals of falling further in rank. Broadly speaking, Staples are trending in the wrong direction and are holding onto their equal weight status by a thread. 

Materials – Underweight

Weekly Materials Video (2:15)

The Materials Select Sector SPDR Fund (XLB) was up just under 3% over the last week. Precious metals remain one of the strongest areas within materials but weighed on performance in the short-term as the VanEck Gold Miner’s ETF (GDX) fell more than 8% over the last week. GDX fell to a sell signal on its default chart when it broke a double bottom at $46.50. While precious metals have underperformed in the short-term the GDX has a favorable fund score north of 4.5, while the outlook for the broader sector remains weak as materials rank eighth in the DALI sector rankings and XLB has a fund score below 1.0.

Real Estate – Underweight

Weekly Real Estate Video (2:45)

Despite a strong performance from the market, the Real Estate sector was unable to do much this past week, as the Select Sector SPDR Fund (XLRE) fell 1.2%. However, we did see a reversal in the sector’s PT indicator (^PTECREALEST), which is a positive sign for its long-term participation. Outside of that, the sector held its 9th rank in DALI and while falling further in Asset Class Group Scores, with the group now holding an average score of 2.46. Given its lack of long-term strength, in addition to its poor near-term performance, the sector remains one to underweight for the time being. 

Healthcare – Underweight

Weekly Healthcare Video (3:17)

The Healthcare sector Experienced some technical deterioration over the past week. The Health Care Select Sector SPDR Fund (XLV) has a fund score of 1.32 (as of 5/13) and moved to a sell signal after it broke a double bottom on Wednesday at $130. In DALI, the healthcare sector lost a few signals and is still an unfavored sector. UnitedHealth Group Incorporated (UNH) is a 0 for 5’er, but the Weekly OBOS indicates that the stock is in oversold territory and is likely to normalize in the near term. HCA Healthcare Inc. (HCA) is a 5 for 5’er and continues to improve. HCA’s next level of resistance is located at its previous all-time high of $416.

Energy – Underweight

Weekly Energy Video (1:47)

The Energy Select Sector SPDR Fund (XLE) was up 6.5% over the last week, outpacing the S&P 500 (SPX). The rally comes as crude oil gained 7.75% over the last seven days. XLE gave a second consecutive buy signal on its default chart with a spread triple top break at $84 and now sits one box below its bearish resistance line. While XLE has shown modest improvement recently, it has an unfavorable fund score and energy remains at the bottom of the DALI sector rankings. Meanwhile, crude oil sits on a sell signal and in a negative trend near multi-year lows. 

Remember, these are technical comments only. Just as you must be aware of fundamental data for the stocks we recommend based on technical criteria in the report, so too must you be aware of important data regarding delivery, market moving government releases, and other factors that may influence commodity pricing. We try to limit our technical comments to the most actively traded contracts in advance of delivery, but some contracts trade actively right up to delivery while others taper off well in advance. Be sure you check your dates before trading these contracts. For questions regarding this section or additional coverage of commodities email james.west@nasdaq.com.

Data represented in the table below is through 5/13/2025:

Broad Market Commodities Report

Portfolio View - Commodity Indices

 

 

 

Cryptocurrency Update

Cryptocurrency Review (3:21)

Market Distribution Table The Distribution Report below places Major Market ETFs and Indices into a bell curve style table based upon their current location on their 10-week trading band.

The middle of the bell curve represents areas of the market that are "normally" distributed, with the far right being 100% overbought on a weekly distribution and the far left being 100% oversold on a weekly distribution.

The weekly distribution ranges are calculated at the end of each week, while the placement within that range will fluctuate during the week. In addition to information regarding the statistical distribution of these market indexes, a symbol that is in UPPER CASE indicates that the RS chart is on a Buy Signal. If the symbol is dark Green then the stock is on a Point & Figure buy signal, and if the symbol is bright Red then it is on a Point & Figure sell signal.

 

Average Level

18.49

< - -100 -100 - -80 -80 - -60 -60 - -40 -40 - -20 -20 - 0 0 - 20 20 - 40 40 - 60 60 - 80 80 - 100 100 - >
                       
             
Buy signalVOOV
Buy signalIJH
     
             
Buy signaldia
Buy signalSPY
     
             
Buy signalGLD
Buy signalXLG
     
             
Sell signalgcc
Buy signalefa
     
       
Buy signalagg
 
Sell signalicf
Buy signalhyg
Buy signalONEQ
     
       
Sell signalief
 
Buy signalgsg
Buy signalijr
Buy signalQQQ
     
       
Buy signalshy
Sell signaldx/y
Sell signaldvy
Buy signaliwm
Buy signalVOOG
     
     
Sell signaltlt
Buy signallqd
Sell signaluso
Buy signalfxe
Buy signalrsp
Buy signaleem
     
< - -100 -100 - -80 -80 - -60 -60 - -40 -40 - -20 -20 - 0 0 - 20 20 - 40 40 - 60 60 - 80 80 - 100 100 - >

 

AGG iShares US Core Bond ETF
USO United States Oil Fund
DIA SPDR Dow Jones Industrial Average ETF
DVY iShares Dow Jones Select Dividend Index ETF
DX/Y NYCE U.S.Dollar Index Spot
EFA iShares MSCI EAFE ETF
FXE Invesco CurrencyShares Euro Trust
GLD SPDR Gold Trust
GSG iShares S&P GSCI Commodity-Indexed Trust
HYG iShares iBoxx $ High Yield Corporate Bond ETF
ICF iShares Cohen & Steers Realty ETF
IEF iShares Barclays 7-10 Yr. Tres. Bond ETF
LQD iShares iBoxx $ Investment Grade Corp. Bond ETF
IJH iShares S&P 400 MidCap Index Fund
ONEQ Fidelity Nasdaq Composite Index Track
QQQ Invesco QQQ Trust
RSP Invesco S&P 500 Equal Weight ETF
IWM iShares Russell 2000 Index ETF
SHY iShares Barclays 1-3 Year Tres. Bond ETF
IJR iShares S&P 600 SmallCap Index Fund
SPY SPDR S&P 500 Index ETF Trust
TLT iShares Barclays 20+ Year Treasury Bond ETF
GCC WisdomTree Continuous Commodity Index Fund
VOOG Vanguard S&P 500 Growth ETF
VOOV Vanguard S&P 500 Value ETF
EEM iShares MSCI Emerging Markets ETF
XLG Invesco S&P 500 Top 50 ETF
   

 

Long Ideas

Symbol Company Sector Current Price Action Price Target Stop Notes
BRK.B Berkshire Hathaway Inc Wall Street $511.88 480s - low 500s 556 432 5 for 5'er, top 20% of WALL sector matrix, LT pos mkt RS, multiple buy signals, buy on pullback
WRB W. R. Berkley Corporation Insurance $71.68 mid 60s - lo 70s 115 55 4 TA rating, top 25% of INSU sector matrix, LT RS buy, LT pos trend, R-R > 2
ADC Agree Realty Corporation Real Estate $72.92 mid-to-upper 70s 100 67 4 for 5'er, top 10% of REAL sector matrix. spread quad top, R-R>2.0, 3.9% yield
ROL Rollins, Inc. Business Products $54.85 52 - hi 50s 77 45 5 TA rating, top 25% of BUSI sector matrix, LT pos trend, RS buy, pos wkly mom
AVGO Broadcom Ltd Semiconductors $232.42 180s - 190s 254 160 4 for 5'er, top 20% of SEMI sector matrix, LT pos mkt RS, pos trend flip, spread triple top, R-R>2.0, Earn. 6/5
BYD Boyd Gaming Corp Gaming $75.36 hi 60s - low 70s 90 58 4 for 5'er, top 20% of GAME sector matrix, triple top, pos trend flip, 1.1% yield
AMP Ameriprise Financial Wall Street $519.69 448-490s 568 396 5 TA rating, top 33% of WALL sector matrix, LT pos mkt RS, recent pos trend, pos wkly mom
UNM Unum Group Insurance $80.92 74 - 80 89 64 5 for 5'er, top 10% of INSU sector matrix, LT pos peer & mkt RS, buy on pullback, 2.1% yield
ADSK Autodesk, Inc. Software $297.01 270s - 290s 340 232 5 for 5'er, top half of favored SOFT sector matrix, LT pos peer RS, triple top, pos trend flip, Earn. 5/22
ALL The Allstate Corporation Insurance $202.56 190s - low 200s 230 176 4 for 5'er, top third of favored INSU sector matrix, pos trend flip, 2% yield
VIRT Virtu Financial Wall Street $42.36 38-mid 40s 60 31 4 TA rating, pos trend, recent RS buy, top 10% of WALL sector matrix, consec. buy signals
AZZ Aztec Manufacturing Co. Electronics $94.15 mid 80s - low 90s 108 73 5 for 5'er, #6 of 52 in ELEC sector matrix, spread quad top
ETN Eaton Corporation Electronics $330.75 290s - 300s 356 260 4 for 5'er, top half of ELEC sector matrix, LT pos mkt RS, pos trend flip, spread triple top
FFIV F5 Inc. Internet $283.23 260s - 280s 312 244 5 for 5'er. top half of favored INET sector matrix, LT pos peer RS, triple top breakout
UAL United Airlines Holdings Inc. Aerospace Airline $82.60 79 - hi 80s 105 65 4 TA rating, top 50% of AERO sector matrix, RS buy, 5 consec buy signals, recent pos trend
CRH CRH plc (Ireland) ADR Building $98.16 90s - low 100s 134 81 5 for 5'er, top 20% of BUIL sector matrix, LT pos mkt RS, spread triple top, R-R~2.0, 1.5% yield

Short Ideas

Symbol Company Sector Current Price Action Price Target Stop Notes

Follow-Up Comments

Comment
There are currently no follow-up comments.

NDW Spotlight Stock

 

CRH CRH plc (Ireland) ADR R ($97.57) - Building - CRH is a 5 for 5'er that ranks in the top quintile of the building sector matrix and has been on a market RS buy signal since 2020. On its default chart, the stock gave a second consecutive buy signal this week when it broke a spread triple top at $100, taking out resistance that had been in place since March. Long exposure may be added in the $90s to low $100s and we will set our initial stop at $81, a potential spread triple bottom break on CRH's default chart. We will use the bullish price objective, $134, as our target price, giving us a reward-to-risk ratio of about 2.0. CRH also carries a 1.5% yield.

 
      25                                                    
110.00           X                                             110.00
108.00           X O                                           108.00
106.00           X O                                           106.00
104.00   X       X O X                                         104.00
102.00   X O X   X O X O X                                     102.00
100.00 O X O X O X O X O X O                           X     100.00
99.00 O X C X O X O   3 X O     X               X   X     99.00
98.00 O   O X O X     O X O X   X O X             X O X     98.00
97.00     O X 2       O X O X O X O X O           X O X     97.00
96.00     O X         O X O X O X O X O           5 O X     96.00
95.00     O X         O X O X O   O X O           X O X     95.00
94.00     O X         O X O X     O X O           X O X     94.00
93.00     O X         O   O X     O   O           X O X     93.00
92.00     O X             O           O           X O     Mid 92.00
91.00     1                           O X           X         91.00
90.00                               O X O         X         90.00
89.00                               O X O X       X         89.00
88.00                               O 4 O X O     X         88.00
87.00                               O X O X O X   X         87.00
86.00                               O X O X O X O X         86.00
85.00                               O   O X O X O X         85.00
84.00                                   O X O X O X         84.00
83.00                                   O X O X O X       83.00
82.00                                   O X O   O         82.00
81.00                                   O X               81.00
80.00                                   O X               80.00
79.00                                   O X               79.00
78.00                                   O X               78.00
77.00                                   O                 77.00
      25                                                    

 

 

AEP American Electric Power Company, Inc. ($98.72) - Utilities/Electricity - AEP broke a double bottom at $98 to complete a bearish catapult. The move also violates the bullish support line, which had been in place since February 2024 and will drop the stock down to a 2 for 5'er trading in a negative trend. From here, support lies at current chart levels, while additional may be found at $90.
AU AngloGold Ashanti Limited (South Africa) ADR ($39.79) - Precious Metals - AU gave an initial sell signal Wednesday when it broke a double bottom at $39. The weight of the evidence remains positive as AU is a 4 for 5'er that ranks in the top quintile of the precious metals sector matrix. From here, the next level of support on AU's chart can be found at $32, where its bullish support line also currently sits.
DUK Duke Energy Corporation ($112.54) - Utilities/Electricity - DUK broke a double bottom at $112 to initiate a shakeout pattern. DUK has maintained a positive trend since November 2023 and shown superior near-term relative strength against the market and its peer group since the latter half of 2024, making the stock a 3 technical attribute. From here, the action point for the shakeout pattern would be upon a reversal back into a column of Xs, currrently at $118. The pattern would be complete upon the triple top break at $126, which would also mark a new all-time chart high. Support on the chart lies in the mid $100 range with the bullish support line residing at $104.
EGO Eldorado Gold Corporation ($17.36) - Precious Metals - EGO fell to a sell signal Wednesday when it broke a double bottom at $17.50. The technical picture for EGO remains marginally positive as the stock is a 3 for 5'er. From here, the next level of support in EGO's trend line, which currently sits at $16.
LLY Eli Lilly and Company ($721.72) - Drugs - LLY shares moved lower today to break a double bottom at $720 to mark its second consecutive sell signal. This 3 for 5'er has been in a negative trend since May but on an RS buy signal versus the market since August 2021. LLY shares are trading below the middle of their trading band with a weekly overbought/oversold reading of -38%. From here, support is offered at $712.
MRK Merck & Co., Inc. ($73.83) - Drugs - MRK shares moved lower today to break a double bottom at $75 to mark its second consecutive sell signal. This 1 for 5'er has been in a negative trend since July 2024 and on an RS sell signal versus the market since April 2021. MRK shares are trading near heavily oversold territory with a weekly overbought/oversold reading of -67%. From here, support is offered at $73, last seen in 2022.
SO The Southern Company ($84.97) - Utilities/Electricity - SO broke a double bottom at $84 for a second sell signal. This follows the stocks rallying and failing to penetrate resistance at $93 on three prior occassions. The move also violates the bullish support line, which violates a trend that had been in place for more than 12 months and will drop the stock down to a 3 for 5'er. From here, support lies at $83 and $81, the January 2025 chart low.

 

Daily Option Ideas for May 14, 2025

Calls
New Recommendations
Name Option Symbol Action Stop Loss
Cintas Corporation - $214.20 O: 25H210.00D15 Buy the August 210.00 calls at 14.70 196.00
Follow Ups
Name Option Action
Sea Ltd. (Singapore) Sponsored ADR Class A ( SE) Jul. 115.00 Calls Raise the option stop loss to 45.70 (CP: 47.70)
The TJX Companies, Inc. ( TJX) Jul. 125.00 Calls Raise the option stop loss to 7.30 (CP: 9.30)
J.P. Morgan Chase & Co. ( JPM) Aug. 245.00 Calls Raise the option stop loss to 24.50 (CP: 27.50)
The Charles Schwab Corporation ( SCHW) Jul. 80.00 Calls Raise the option stop loss to 7.15 (CP: 9.15)
Puts
New Recommendations
Name Option Symbol Action Stop Loss
Zimmer Biomet Holdings - $95.41 O: 25U100.00D19 Buy the September 100.00 puts at 8.10 104.00
Follow Up
Name Option Action
General Mills, Inc. ( GIS) May. 60.00 Puts Raise the option stop loss to 4.40 (CP: 6.40)
Johnson & Johnson ( JNJ) Jul. 150.00 Puts Initiate an option stop loss of 5.00 (CP: 7.00)
Novo Nordisk A/S (Denmark) ADR ( NVO) Aug. 70.00 Puts Initiate an option stop loss of 7.15 (CP: 9.15)
Covered Writes
New Recommendations
Name Option Sym. Call to Sell Call Price Investment for 500 Shares Annual Called Rtn. Annual Static Rtn. Downside Protection
Twilio Inc $ 114.54 O: 25G115.00D18 Jul. 115.00 7.40 $ 53,932.25 31.21% 32.20% 5.42%
Still Recommended
Name Action
Ollies Bargain Outlet Holding Inc. ( OLLI) - 113.94 Sell the June 110.00 Calls.
Shopify Inc ( SHOP) - 107.68 Sell the September 100.00 Calls.
The Blackstone Group Inc ( BX) - 148.60 Sell the July 150.00 Calls.
The Following Covered Write are no longer recommended
Name Covered Write
Kinross Gold Corporation ( KGC - 13.76 ) August 15.00 covered write.

 

Most Requested Symbols